What is a corporate video?
A corporate video refers to audio-visual corporate communications material such as DVD, high-definition video, streaming video, or other media used primarily for use by a company, corporation, or an organization. These videos are often intended for a specific purpose in a business, and are viewed by a limited or targeted audience. They may include product, service, or company promotional videos, training videos, and information videos.
How are they different from other products?
With digital technology growing faster and faster these days, corporate videos are a great way to engage audiences that are used to viewing popular media; typically, using the same technique as you would see through TV advertising. The production of a corporate video works by taking a client’s brief, developing a script, liaise with the client, and agree on a production schedule and delivery time.
What businesses do they work best with?
Corporate videos work great with businesses such as Google, Yahoo, and YouTube. Research has shown that an online video is fifty times more likely to hit the front page of Google, compared to a text landing page. By adding a corporate video to your website the volume and quality of traffic from online search engines will dramatically improve, which will essentially drive more traffic to your site.
How can they help your business?
Corporate videos are a great way to gain a viral impact while promoting your product. An airline used a corporate video to get a message across about airplane safety a few months back. This video become a viral sensation and had over 12 million views on YouTube. People became educated about the point they were trying to get across while building huge brand awareness.