10 Reasons Why Your Business Needs an Explainer Video

1. Let’s be crystal clear

Clarifying your business’s work and product information is paramount. A survey by Video Rascal showed that 85% of people buy a product after watching a video about it.

2. A friendly introduction

People want to know who is on the other side of the line when doing business. They want to see a friendly face! So show yourself to them with the help of a neat explainer video.

3. Viral videos

Videos are very easily sharable and have an extremely high probability of going viral. As YouTube and Vimeo hosting sites are free, putting your video up through them may even hit the jackpot! More so as these websites are Smart phone compatible, while your site may be not. According to the Interactive Advertising Bureau, 92% of people will share video content using their mobile devices. Plus, Simply Measured points out that social sharing of videos happens a massive 1200% more than link and text sharing combined!

4. Improved SEO

SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s unpaid results. According to Spork Marketing, videos are ranked way higher than ordinary text.

5. Increased click-through rate

Including explainer videos in your e-mail marketing is a great boost to your business. GetResponse found out that embedding video content in introductory e-mails increases click-through rates all the way up to 96%. Moreover, video embedding reduces subscriber opt-outs by an amazing 75%. Now that’s something!

6. Glue their eyes to the screen!

It’s obvious that people need to stay entertained so as to keep their attention. Never was that any harder than nowadays, when everything is just a click away. The National Center for Biotechnology Information published that the average attention span of a human is around 8.25 seconds. That’s a significant decrease from 2000’s 12 seconds.

Text and images just won’t cut it anymore, they are static, and people lose interest in them. With a great explainer video, including colorful and mesmerizing animations, you’ll keep your viewers’ attention at all times!

7. The perfect tool

A well-made video is the best and strongest marketing tool you could ever wish for. According to the Online Publishers Association, 80% of users recall a video they’ve seen in the past 30 days, meaning that they will either come back to your website, or recommend it to someone else.

8. Elevator pitch

A great explainer video is your ultimate pitch! Engage your viewers, capture their attention and prove to them that you are the one they’ve been searching for all their life!

9. Grab their attention with style

No-one likes an over packed website. With columns and columns of text and a battalion of pictures and images, almost everyone will bounce off your site after a quick scan. Not only does the reading scare off viewers, but the over cluttered screen subconsciously transfers the message of disorganization.

10. A visual nation

Humans are visual creatures. We rely more on what we see through motion than on what we hear or read. The Wharton Research Center published that the average person retains 10% of what they hear and 50% of what they see. Moreover, studies show that 9 out of 10 visitors on a website will sit through a short video (1-2 minutes) rather than read through text.