Everyone is talking about explainer videos and you don’t know what to think. Are they good? Are they bad? Do I really need one? Here are 5 explainer video misconceptions debunked.
Explainer videos are overpriced.
Some people might think so, but only because they believe that the price is the same as it is for producing a TV commercial. However, since you won’t be hiring actors or filming with expensive cameras, producing an explainer video costs much, much less.
Animated explainer videos are too immature.
Au contraire! With all the different styles of animation, finding one that is suitable for your target audience should be a piece of cake. Infographic and motion graphic videos are excellent for more mature audiences and B2B videos, whiteboard videos are perfect for simplifying a complicated idea, whereas a 2D animation is pretty much a safe bet if you are looking for a friendlier approach.
No one will see my explainer video.
On Facebook, photos are liked twice as much as text, while videos are shared 12 times more than links and text combined. On Twitter, over 2,000 videos are being shared every minute.
Explainer and instructional videos make up 67% of global YouTube viewership, which reaches almost 3 million videos per minute. LinkedIn video posts have 75% higher chances of being shared by your followers.
How’s that for visibility?
Explainer videos are ineffective.
The only way your explainer video can be ineffective is if you make a bad one. When you hire a professional company to produce it for you, the chances of that happening are slim to none. These companies usually know pretty well what they are doing. Their team of dedicated professionals work hard to make sure you get end up with a killer explainer video both you and your customers will enjoy.
My company/product does not need an explainer video.
An explainer video might not be for everyone, but before you definitely decide that you do not need one, turn to your clients and customers. When you do market research, you might find that they do face some problems understanding your product or service.
When you take into account all of the statistics readily available on the internet, it is pretty clear that the above statements are simply not true. If you are having trouble converting website visitors into customers, an explainer video is definitely something you should invest in.
If you’d like to learn more about explainer videos, go ahead and download our ebook!