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Millennials and Corporate Videos: The Greatest Love of All

You must have noticed by now that corporate video production has become a go-to marketing strategy of nearly every company out there, big or small. But how much do you know about the largest group of corporate video consumers: the almighty millennials? It’s not at all surprising that companies love videos: from product promotion and brand building to employee recruitment and management training, there’s nothing a well-made corporate video can’t do. But what is it about corporate videos that appeals so much to young adults in the workplace?

First off, let’s talk numbers. Did you know that Baby Boomers are no longer the largest living age group in America? The post war babies have been officially surpassed by millennials – the generation born roughly between mid 1980s and early 2000s.  According to a recent report from the United States Census Bureau, millennials are now officially the largest living generation in the United States. There are now 75.4 million millennials living in the U.S., compared to 74.9 million Baby Boomers.

Millennials and Corporate Videos The Greatest Love of All

With a millennial (read consumer) population that big, it’s no wonder companies everywhere are falling over themselves to cater to the tastes of the young adults. So much so that marketers are now spending a whopping 500% more targeting millennials than all other age groups combined! And what’s the best way to appeal to young adults in the workforce or on their way to enter it? You guessed it: corporate video!

Lazy, entitled, self-indulgent, narcissistic, work-shy . . . these are just some of the many stereotypes about the millennial generation in the workplace. Like all stereotypes, these are both true and false. Sure, some millennials are some of those things some of the time, but a great many of them are no different than employees from any other age group. They want what all workers want: to do what they love, leave a positive mark on the company, and climb up the career ladder toward long-term financial security. There’s one thing though that sets young adults apart from other generations in the workplace: millennials LOVE videos. And that love is so strong that millennials are actually the biggest group of video consumers in America!


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For Baby Boomers, live television was once the Holy Grail of marketing, but millennials are like so over TV. Did you know that YouTube now reaches more young adults than all cable networks in the U.S. combined? Millennials don’t watch TV, they watch videos. Short, shareable videos. And it’s all thanks to smart devices attached to every millennial like a fifth limb. For companies, this means it’s never been easier to reach the millennial consumer base. 60% of millennials say they’d rather watch a corporate video than read a newsletter, while 7 out of 10 millennials watch a company video before making an online purchase.

Millennials and Corporate Videos The Greatest Love of All

Whether you choose to call them technology-dependent or tech-savvy, the fact is that millennials love using their fancy gadgets to watch videos on the daily. And you know that when a millennial loves something, a millennial needs to tell the whole world about it! One of the biggest advantages of corporate videos over more traditional marketing methods is their shareability, and millennials are your greatest allies when it comes to spreading the word. Not convinced? How about if we told you that millennials are 112% more likely to share videos than any other age group?

Besides shareability, it’s the short format of corporate videos that is right up millennials’ alley. In this topsy-turvy age of technology, we’re all starting to suffer from shortening attention spans. While attention spans of pretty much every age group are dwindling faster than ever, this is especially true of millennials. No reason to despair though! For company marketers looking to use videos to reach millennial consumers, this is actually great news. What better way to capture the attention of a scatterbrained millennial than with a short, engaging video?

While millennials certainly prefer their videos short, they also want their corporate video content personalized and unique. Millennials simply love videos that make them feel like they’re contributing to the larger story. Don’t expect to move your millennial audience to action with generic content: all you’ll get them to do is roll their eyes and smirk as they move on to the next piece of content being offered to them at every corner of the virtual world. Personalized corporate videos have higher engagement rates and millennials are more likely to take action if they feel that video content speaks directly to them.

Millennials and Corporate Videos The Greatest Love of All

Let’s put it this way: if you’re buying a house, it’s all about “location, location, location”, but when you’re marketing to millennials, it’s “personalization, personalization, personalization.” Whether it’s a staff recruitment video or a training video for new employees, corporate videos for millennials need to be original, fun, and engaging.

Take for example these three animated videos about higher education targeting young adults. Given that getting a higher education that leads to better employability is the biggest concern of millennials everywhere, these videos resonate with the young population by addressing their problems directly and offering practical solutions. These animated corporate videos are equally informative and fun to watch — a perfect combination for appealing to the hearts and minds of the terminally distracted millennials.

Now that millennials are officially the biggest generation in America, it’s worth repeating that they also represent the largest base of video enthusiasts among all other age groups. Millennials actually spend 48% more time watching videos than any other generation group in the United States. This is why companies that invest in a video production strategy developed with the millennial audiences in mind always reap the benefits in the long run.

The bottom line is this: corporate video production has found its most devoted consumers among the growing millennial generation. The short format of corporate videos appeals to millennials who want their information right here and right now. Corporate videos also allow you to tailor the content to your millennial audience in ways that traditional marketing strategies simply couldn’t. Ask any millennial and they’ll tell you: the age of traditional corporate newsletter is long gone. Today, it’s all about short and engaging video content.

Millennials and Corporate Videos The Greatest Love of All

There’s no denying it: millennials are simply obsessed with all things video! Why do you think corporate videos appeal so much to the young adults? Leave us your thoughts in the comment section below!

 

 

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A Step by Step Guide to Creating High Converting Ebooks [INFOGRAPHIC]

Brick by brick to a perfect ebook

From the Epic of Gilgamesh written 4000 years ago on clay tablets in the Sumerian civilization to an ebook read on a tablet or iPad today, the essence remains the same – you have to have a good story and grab the attention of your readers. But how do we do that when our minds, so often, function on autopilot?

Since we’re overloaded with information, we’ve developed certain habits that prevent us from drowning in this vast pool of information. Think of the last time you went to the grocery store. Even though you had so many choices, you knew, more or less, what you were looking for, and didn’t pay attention to most of the other products. Right up until the moment someone offered you to try their product or find out more about it. Right? Well, it’s similar with ebooks.

Marketers call them “high converting”, but these phrases can sometimes seem so official and distant, unless understood in plain language. So, let’s explain it simply. To convert something means to change it, and in this case it’s converting a person who’s just browsing your website into a buyer or new client.

Ebooks are also great for lead generation – capturing the attention of your potential customers (just like the samples in the grocery store). They don’t look like they are a marketing tool, but they are. They are subtle and not that expensive. And in constructing them and explaining things, we use different building blocks. So, let’s see what kind of steps we need to take to create a good ebook.

Step 1: Think like a journalist. Pick a topic and create an outline

To start with, choose a topic you want to write about. You can use some journalism tricks here: the 5W + 1H questions. Start by answering the question WHO the ebook is meant for. Move on to WHAT you are going to offer in it – a solution to a problem, an in-depth explanation of your product etc. Move on to the question of WHERE you are going to place your ebook – is it going to be a PDF on your website, sold on Amazon… Next, think about HOW this ebook is going to reach your audience and how it will influence their decision to buy your product or service, which is, let’s be honest, your ultimate goal.WHEN is the best time to pitch this ebook to your audience?  And lastly, consider WHY are you going to write this ebook and what purpose will it ultimately serve you (e.g. are you building your e-mail subscription list and want to give the book for free, or are you selling it; building a personal brand, connecting with your audience, etc.)

Step 2: Gather the team

Step 2 is actually an extension of step 1. A great team with a writer, designer, and marketer will help in creating step 1. Unless you’re working alone. But, even then, you’ll want someone to at least proofread what you’ve written.

Gather the team

Step 3: Create the structure

Now that you have the topic picked out and an outline set, it’s time to start thinking about the content. To do that, well, make a table of contents and structure the chapters of your ebook.


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Step 4: Research and write

Remember, you are writing a book, not a company brochure, and the content needs to be helpful to your audience and provide them with some in-depth information. Firstly, find as many facts about the subject you’re researching. Then, think about how you want to present this information in an interesting way. You can once more use the 5W + 1H questions from step 1. Be clear, simple and use a friendly and human, rather than a buzzword marketer, voice. Start with a catchy title and a great opening in the first paragraph. Jack Cappon of The Associated Press called it, rightly, “the agony of square one.” “There is no getting around it, although every writer sometimes wishes there were,” Cappon says. “Every story must have a beginning. A lead…Based on the lead, a reader makes a critical decision: Shall I go on?”.  Even though you’re not a journalist writing a Pulitzer prize piece, it helps to think like one. Our advice – find an editor, and decide whether they should give advice on the content or just grammar.

Research and write

Step 5: The format

Decide on the format you are going to use and don’t forget to consider the following questions. Will there be hyperlinks in the text? How will the navigation between the pages be handled? Will it be easy to print? Will it be ebook-reader-friendly?

Step 6: Design – don’t be afraid of the text

First off, don’t feel the need to make a picture book. If someone downloaded your ebook, they are already interested in the subject and want to read about it. However, that said, design elements should nonetheless support your text. We suggest, unless you are really great at designing, that you hire an expert to do this part for you.

Step 7: Let everyone know your book is out! Promote it!

Now that the production part is finished, your ebook is ready for the world to see it. Create a campaign for promoting your ebook through social networking sites, email, video content, website, and any other tools you can think of.

 

To help you navigate these steps more easily, we’ve created an infographic for you. Let us know what you think in the comments!

 

Click on the image to view full size.

infographic

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12 Facts About Easter That Will Make You Smile

Easter is upon us and instead of cracking eggs, we’ve decided to focus more on the bunnies. No, no, sorry to disappoint you, not Hugh Hefner’s bunnies. Chocolate bunnies.

Easter is one of the biggest holidays among Christians which celebrates the resurrection of Jesus Christ. It is beloved by even those who do not celebrate it because it has many genuinely fun traditions. We thought we’d try to make you smile with these 12 cool facts related to Easter that you might not have heard before.

12 Facts About Easter That Will Make You Smile Thanks for checking out our infographic. Leave us a comment below to let us know which fact you liked the most and don’t forget to click LIKE & share the smile. To stay updated on MyeVideo’s posts, go ahead and subscribe to our weekly newsletter, and be sure to follow us on Twitter, and Facebook.

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The evolution of explaining things

You can’t fight Mother Nature. Humans like to explain things, humans want to explain things, always and everywhere. Since the dawn of time, mankind has striven to explain its own existence and that of the world around it.

It all started with symbols some 30.000 years ago when cave men and women painted drawings of what they saw, did, and experienced. Even today, researchers are trying to explain the meaning of drawings at Chauvet cave, the oldest found collection of prehistoric cave paintings, trying to figure out whether the abstract designs in cave, aside from many recognizable animals, depict a volcanic eruption. In 30.000 years, somehow it seems that we managed to make a full circle and come back to that simplicity of explaining things using pictures and symbols to explain complex ideas so they would be understandable to all.

drawings at Chauvet cave
marketing attempts of Alexander the Great

Let’s look back at the first marketing attempts of Alexander the Great, who, by the age of 25, had conquered Greece, Egypt, and Persia, creating an empire of 2 million square miles. So everyone had to know who he was, not just by name, but also by image. Right? And what he, and his later successors figured out is that the best way to do that is to put the face of Alexander the Great on coins. This was a mass communication medium used by ordinary people every day and was the best way to explain and affirm the ruler and his empire. So, it seems that explaining things is at the very core of our activities: „We may not best be described as Homo sapiens, but as Homo explanans – the creature who explains himself to himself, and who explains all the rest of the world in ways consistent with that explanation. We are the creatures who are apparently compelled to explain everything.“.


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Of course, over time, the techniques of communication, and thus explanation, changed. We invented languages that made our explanation endeavors easier; mass production of books for easier dissemination of ideas; we systemized schools to explain the world to those becoming part of it; invented radio and television and lastly – the internet.

So from the period that dates back just to last century, when it was difficult to find information we are now living in a world that is overwhelmed with information. This information-overload means EVERYTHING about ANYTHING is just a click away. However, it is not easy to navigate such a vast pool of information. Thus, we need to make things simple, catchy, and often short in order to be visible.

Even with these technological changes, the technology is just a platform; you still need good substance in order for it to “taste” good. Like a bottle of wine – if it ain’t good, nobody’s gonna drink it, no matter how good it looks. This substance is made out of information arranged in a way to be interesting and explain something. So, in other words, when you explain things you use building blocks of information. Let’s call them bricks. So you need a certain amount of bricks in order to build any story – whether it is written, audio, video, graphic, or speech. As any construction worker knows, first you have to have a solid base, so that the construction doesn’t fall apart. This is the lead and it is the bait that catches your public. From there, you add more bricks that will develop the issue that is being explained.

technological changes

And there are many options. However, in this vast virtual space the written word is often taking a back seat in comparison to something that is visual. A photograph, as the old saying goes, is worth a thousand words.  So what about video?  Recent reports show an evolution in a way that video is being consumed. It is one of the most demanding forms of expression. In order to reach the public, it has to be interesting, catchy, explanatory, motivational, and all of this in less than a minute. And the viewers have to be captured to make a decision to view the video based only on its title. But, if done well, it pays off, whether it is a citizen journalist filming a riot, or a company explaining a product, by growing in reach of public.

Any thoughts about how it would be more simple and more natural to explain subject-matter to the audience, apart from predominantly using motion? Let us know in the comments. And, as always, don’t forget to share!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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The Elevator Pitch Comparison

What crazy things will people come up with! An “elevator pitch”? What is that, a sound that comes out of a moving elevator? Well, no, not really; but the concept does have to do something with elevators. Sort of. It’s about the time you spend in one going from one floor to the other. And where does “pitch” come in all this? Pitch, like in baseball? No, but the thing it refers to is just as energetic as a pitch. Let’s take a look.

An elevator pitch is a short, but very powerful message one conveys to the other. Its main focus is to introduce a company, project, idea, or a plan. The introduction has to be succinct and interesting, so as to keep the other person’s attention, compelling them to start a deeper conversation or leave their contact info for a future meeting. Hence the use of the word “elevator” and “pitch” – the whole thing shouldn’t last more than 30 seconds to 1 minute, like an elevator ride, and should be straight to the point and direct, like a pitch.

01_Pitch_Comparison

With an elevator pitch, the most important thing you have to keep in mind is the message you want to convey and the target audience. Traditional elevator pitches don’t differ that much one form the other – they are like short speeches. The only thing the speaker needs to decide is that, depending on the occasion, whether the pitch will be formal or informal.

Some stand by the idea that the elevator pitch in the above mentioned form is obsolete, that the 21stcentury requires even more impact than a short speech. Daniel H. Pink, for example, thinks that the elevator pitch has evolved into six different pitches: the pixar pitch, the subject line pitch, the rhyming pitch, the question pitch, the twitter pitch and the one-word pitch.

But all of the above are more or less plain, textual elevator pitches, or elevator pitches that require a live audience. As we live in the 21st century, where the World Wide Web is blooming, these forms of pitches, although useful, will not reach out to as many as one would like.

So, what would the ideal elevator pitch in the 21st century be?


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It has to be something that uses the full potential of communication of our present day society. For starters, it has to be on the Internet.

Using bright colored, interesting and well-made textual ads is good. They draw attention and don’t take much time to digest. However, they may not leave such a strong impression on the reader. It’s just text.

02_Pitch_Comparison

Posting sound files similar to radio commercials may be just as ineffective. It’s really hard to draw someone’s attention with just plain sound – it has to be super dynamic, otherwise people are likely to treat it as background noise.

Most probably, the best elevator pitches of the 21st century are the combination of the two above, resulting in video ads and explainer videos. Both of them incorporate state of the art audio-video technology. They are pleasant to view as well as entertaining and stimulating.

Video ads may be more frequently used, as they are mostly quite short on the World Wide Web and can be watched in one breath. They give quick info about their topic, and the viewer, if intrigued, will look deeper into the whole subject.

Explainer videos give more detail about their topic, and, if made correctly, are a great way of drawing anyone’s attention to what you want to put forward. The message will really stick, especially if the ratio of entertainment and information are correctly balanced.

It is up to you what you want to use as an elevator pitch. Although video ads and explainer videos sound like the best possible option, you should most definitely do some research and carefully consider your target audience before choosing the medium of your pitch. Some may not have the luxury of spending time on watching videos, and prefer a quick scan of text ads on a homepage.

If you have any best practices to share about pitching, feel free to leave a comment below.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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14 Reasons Why Explainer Videos Have the Best ROI [infographic]

Whether you’re trying to sell a product, promote your business, or build trust with your customers, you want to do it in a way that gives you the most bang for your buck.

We’ve created this awesome infographic to present you with the 14 reasons why explainer videos have the best ROI (return on investment).

infographic_ROI

Liked what you’ve seen? Leave us a comment if you feel we missed something, or if you just want to tell us how much you like it. Oh, and don’t forget to share!

P.S. If you already know you want to produce a video, schedule a call here and let’s talk.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Motion Graphic vs. Live Video – Which one should I choose for my business?

In the left corner, motion graphic video, with its colorful graphic detail and easy-to-follow animation…aaaaand, in the right corner, live video, with its human actors and real-time footage of companies and products…ladies & gentlemen, let’s get ready to rumble!

Far from it, of course, this is not a showdown. “5 Best Explainer Video Styles” dealt with some explainer video styles, but now, it’s time to take a closer look at motion graphic video and live video. We’ll try to point out the pros and cons of them, helping you decide which to choose for your brand.

LIVE VIDEO

A live video is basically footage of a person, or persons, talking and/or performing an action to better describe the company’s product or service. It is entirely recorded with the help of a camera, meaning that it may be cheap and simple to produce. However, if your video looks too cheap, nobody will take you seriously.

 

Live videos are best suited for companies which want to build a personal relationship with potential customers. The videos show real people in real scenes, solving real problems. This is especially important for companies that have location specific themes.

Live videos are used mostly for humanizing organizations. In them, we can see testimonials of employees, ranging from the description of their position in the company, to how it has affected their families and lives. Also, viewers get a full picture of all of the personnel in the business, and so can always attach a friendly face to the list of names popping out on a website.


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LIVE VIDEO

A side product of live videos are live action videos with track elements, that is, with animation which complement what is seen or heard, giving the feeling as if it’s “tracking” the video for places to pop up. In other words, live videos with integrated 3D animated elements. With videos such as these, possibilities are endless.

The downsides of live videos are quite numerous: first of all, as already mentioned, if made with a low budget, they will likely seem unprofessional and won’t do you any good. Secondly, the emotional connection depends entirely on the person, or persons, in the video. If they aren’t charismatic, no one will find your video interesting. Also, the video dialogue has to be planned out very carefully to convey the message properly, but at the same time the flow shouldn’t seem too scripted for fear of sounding like a robot. Furthermore, as the whole video is dialogue based, it requires much more attention from the audience, which is really at a minimum as a number of studies have shown.

MOTION GRAPHIC VIDEO

Motion graphic videos are elegant and engaging. They are more likely used by serious companies, like financial institutions, which are launching exciting new services, products and ideas, and want to better explain the novelties to viewers. They capture the audience’s imagination with an audio-visual explosion! They are also used by companies who have complicated products, and would like to visually explain them to gain the trust of potential buyers. If it’s done in 3D, the better, as this makes the video more impressive.

Motion graphic videos have great SEO, and a very positive thing about them is that theit design is actually in tune with Mother Nature since humans are genetically wired to pay closer attention and notice object in motion more than static ones.

MOTION GRAPHIC VIDEO

And, of course, as they are computer generated, you can do virtually anything with them.

Here’s a con of motion graphic videos. As every little detail counts, you might end up waiting longer than expected for a finished product.

Upon first glance, a motion graphic video may seem like a better option than live video. The animation in them convey messages more quickly and can control emotions with greater ease using emotion cues, while in live action videos, everything depends on the actor and his canniness. Also, motion graphic videos have a longer shelf life – changes on them can be made more easily as opposed to live videos.

On the other hand, live videos can convey the human connection better since nothing can replace a warm smile immediately kindling pleasant emotions.

It really comes down to how you want to present yourself: if you want to market your brand as edgy and technologically savvy, go for a motion graphic video; if you are looking for a human touch, then a live video might be better.

What do you think, can motion graphic and live video live beside each other, or was this an actual showdown? Let us know in the comments below. And don’t forget to share!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Choose a Video Production Company

I won’t lie to you. Choosing a video production company does require some grunt work, but the entire selection process can be divided into a few stages to help you get through the process and come out on top.

Stage 1: Let me Google that for you

Let’s say you’ve done the marketing research and you know how your business will benefit from having its own explainer video. You know why you need one and you probably have a basic idea of what you want. Now it’s time to find a good production company to turn your vision into reality. You can either get an assistant to do this next part for you, or you can just do it yourself.

Choose_Company01

Google is your best friend now because you need to come up with a list of explainer video production companies. Depending on how organized you are, you can go beyond just collecting the names of production companies and create a table which will also contain the links, pricing, and notes about anything else you might feel is relevant. You can use this table as a score card. Having all this information in one place can be helpful if you don’t have enough time to do all of your research in one go and have to come back to it another day.

Stage 2: Site hopping

 

Site hopping

Now that you have that list, it’s time to visit each of the companies’ websites. If there is a video production company on your list that doesn’t have a website, that’s a red flag.

Take a close look at the website and how well it is organized. Although it’s not a direct reflection of your future project manager, it can give you an idea of the kind of people you will be working with. If the website appears to be professional, you’ll probably get the sense that you’ll be dealing with professionals.

Look for a portfolio on the website. The absence of one is a definite red flag. Go through the portfolio and if the videos are organized by when they were added, compare the more recent videos with the older ones. A slight difference in quality between them is okay, but not if the older ones appear to be better. Check if videos are made using stock assets or if the illustrations are custom made.

There are a plethora of video production companies out there and after a while everything can start to look and sound the same. If a company’s videos look “same old” to you, you can bet your customers will have the same impression. Try to find a company with fresh and creative ideas that strives to create high quality and truly unique work.


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Stage 3: Talk to me, baby

Before you schedule a call, you can also learn a lot about a company by reading their blog and taking a look at what they post on social media. Do they seem like people you could hang out with? Once you’ve narrowed your choice down to a few companies, go ahead and schedule a call.

Talk to me, baby

The initial consultation may tell you if the company has a similar approach to business. This is the time to learn more about the production process of the company, as well as their pricing packages. Make sure to find out how many revisions you get per production stage and what the additional charges are if you exceed this number.

If you haven’t seen any testimonials on the company’s website, you can ask the person you’re talking to for references. You definitely want to know if they’ve made their past clients happy. Video production companies with impressive portfolios and a long list of satisfied customers are usually a safe bet.

Do not forget to ask who owns the footage. In the majority of agreements, the production company owns raw footage and the client owns the finished video. Make sure you have this piece of information ahead of time to avoid unpleasant surprises.

Stage 4: Go with your gut

When you’ve finished all of your research and even talked to some companies, it’s time to summarize your impressions.

Be sure to choose the company that not only had the most impressive portfolio, but also made you feel good. Go for the one that asked relevant, specific questions about your company and the purpose of your video. If they don’t treat you with genuine interest, but just as another lead, you might not feel so reassured. You want to work with people that are developing a project with you that they, too, will be proud of. You want people who are going to be invested and passionate about your project.

Another important factor to consider is their ability to communicate well. Trust me, good communication between the project manager and the client is the key to a successful project. Your project manager needs to be able to update you about different stages of production in a timely manner, but you also need to be sure you tell them when you like something, and more importantly when you don’t. If you don’t tell them that you don’t like something, they won’t know that they need to change it.

At the end of the day, what we all want is to get more bang for our buck. When selecting your video production company, be sure to ask the right questions and do the necessary research before you commit. The company you choose might end up turning into your long-term partner.

 

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The Process of Creating an Explainer Video

How hard can it be? You get someone to draw it for you and that’s it, right?

Well, not exactly. There’s the script writing, and listening to different voice over artists, and choosing an illustration style, and approving each step of the process… Let me tell you, it’s a whole process. It can be a painful one if you don’t know what you’re doing, or it can be easy-breezy if you do – or if you hire someone who does.

Let’s say you’ve opted for the second option. Because you’re probably not a video producer, and you don’t have time to learn about production just to create this one video. You have a business to run, and you want someone you can rely on and who can take you through the production process without too much fuss.

Now that you’re happy with your choice of a video production company, you might think that all you need to do is show up. The reality is that these people cannot read your mind. You have to be involved. Because you know your customers best and you know your target audience best, you are the one who has to be involved in the process. The production company is there to help. You are the star of your show.

Pre-production

Before your first meeting with your project manager, you have to gather all the relevant info. You have to know who your audience is and what the biggest problems are that they face when using your product or service. Some production companies may ask you to give them an oral presentation on why you need an explainer video and who your target audience is. Others might have you fill out a Q&A form first, and hop on a conference call afterwards to discuss it.


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Production

The Script

The Script

You got the ball rolling and the actual production process is about to start. The first step should be writing the script.

The script is a crucial component of an explainer video. You can have the best visuals, flawlessly animated amazing illustrations whooshing across the screen, but if you have a crappy script that doesn’t deliver your message or solve your customer’s problem, you basically have nothing.

Make sure your script is focused on one message and do your best not to cram every bit of information you can think of into it. You don’t want to confuse the viewers, you want to help them. Keep in mind that there is a correlation between length of the video and the number of words a professional voice over artist can say in that time and not sound rushed. Of course, nothing is set in stone, but a script for a 60 second video typically has around 180 words, a 90 second one 250 words, and a 120 second around 300 words.

The Voice Over

The Voice Over

If, for some reason, your customers expect to hear directly from you, you could record your own voice over. You’d have to be careful to produce a high quality recording though. That means that there shouldn’t be outside noises or breaths recorded. You’d have to be mindful of your pitch, pace, and tone.

On the other hand, your simpler and safer option would be to hire a professional. A project manager will most often give you a bunch of demos to choose from. When you find some voices you like, you’ll get samples of your script to help you pick the one that’s right for you. When you hear your script read by the artist, you can request a change of pace, tone, words to be emphasized, or pronunciation.

There aren’t any tricks to help you make a choice, but, and I cannot stress this enough, always go for the native speaker. People pick up even on the slightest hint of an accent. You want your customers to feel safe and trust you. Hearing a non-native speaker might have the opposite effect.

The Storyboard

The Storyboard

This is the stage when you start seeing how your script will be represented visually. Even though you might only see simple stick people at this point.

The Illustrations

The Illustrations

You can request that the illustrator do a certain style you like and have seen somewhere online, or you can choose a style from their sample illustrations catalog. When you see the actual design of your characters, you’ll have a better idea of what your video will look like at the end of the production process. This stage does take a bit longer, but you want the illustrations to be perfect, so you really shouldn’t rush it.

The Animation

The Animation

This is something that also takes a bit of time. It is when the illustrations come to life. The sample video is created in which the illustrations move, and you can even hear the voice over in it. It’s looking good and you’re only one step away from the finished product.

The Music and Sound Effects

The Music and Sound Effects

Music and sound effect complete the video. They set the mood and give the video emotional depth. I guess you can even say they add more color to the video. Background music improves the viewer’s experience and has a positive effect.

 

And you’re done! Your video is now ready to be seen by your target audience. You can share the video in many different ways – on your website, on social platforms where your brand is present, or you can even use it as a part of your email marketing campaign.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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10 Reasons Why Your Business Needs an Explainer Video

There are at least 99 reasons why your business needs an explainer video. But the first 10 would convince you anyway. They definitely convinced me.

Ladies and Gentlemen, it is with great pleasure that I present to you the top 10 list of why your business absolutely has to have an explainer video:

Let's be crystal clear
  1. Let’s be crystal clear

Clarifying your business’s work and product information is paramount. A survey by Video Rascal showed that 85% of people buy a product after watching a video about it.

A friendly introduction
  1. A friendly introduction

People want to know who is on the other side of the line when doing business. They want to see a friendly face! So show yourself to them with the help of a neat explainer video.

Viral videos
  1. Viral videos

Videos are very easily sharable and have an extremely high probability of going viral. As YouTube and Vimeo hosting sites are free, putting your video up through them may even hit the jackpot! More so as these websites are Smart phone compatible, while your site may be not. According to the Interactive Advertising Bureau, 92% of people will share video content using their mobile devices. Plus, Simply Measured points out that social sharing of videos happens a massive 1200% more than link and text sharing combined!

Improved SEO
  1. Improved SEO

SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s unpaid results. According to Spork Marketing, videos are ranked way higher than ordinary text.

Increased click-through rate
  1. Increased click-through rate

Including explainer videos in your e-mail marketing is a great boost to your business. GetResponse found out that embedding video content in introductory e-mails increases click-through rates all the way up to 96%. Moreover, video embedding reduces subscriber opt-outs by an amazing 75%. Now that’s something!


The Ultimate Guide to Explainer Videos download

Glue their eyes to the screen!
  1. Glue their eyes to the screen!

It’s obvious that people need to stay entertained so as to keep their attention. Never was that any harder than nowadays, when everything is just a click away. The National Center for Biotechnology Information published that the average attention span of a human is around 8.25 seconds. That’s a significant decrease from 2000’s 12 seconds.

Text and images just won’t cut it anymore, they are static, and people lose interest in them. With a great explainer video, including colorful and mesmerizing animations, you’ll keep your viewers’ attention at all times!

The perfect tool
  1. The perfect tool

A well-made video is the best and strongest marketing tool you could ever wish for. According to the Online Publishers Association, 80% of users recall a video they’ve seen in the past 30 days, meaning that they will either come back to your website, or recommend it to someone else.

Elevator pitch
  1. Elevator pitch

A great explainer video is your ultimate pitch! Engage your viewers, capture their attention and prove to them that you are the one they’ve been searching for all their life!

Grab their attention with style
  1. Grab their attention with style

No-one likes an over packed website. With columns and columns of text and a battalion of pictures and images, almost everyone will bounce off your site after a quick scan. Not only does the reading scare off viewers, but the over cluttered screen subconsciously transfers the message of disorganization.

A visual nation
  1. A visual nation

Humans are visual creatures. We rely more on what we see through motion than on what we hear or read. The Wharton Research Center published that the average person retains 10% of what they hear and 50% of what they see. Moreover, studies show that 9 out of 10 visitors on a website will sit through a short video (1-2 minutes) rather than read through text.

So there you have it! 10 extremely good reasons why your business needs an explainer video. So stop wasting your time, go and get one, there are millions of viewers out there just waiting to be conquered!

If you found this article useful, feel free to leave a comment, and share it on your favorite social media platform.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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