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6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that bandwagon is heading straight for the future of marketing. “That’s all fine and dandy”, you might say, “but what it is exactly that makes explainer video for IT companies so great?” The short answer is: everything! For the longer one, keep reading and learn all about 6 solid ways explainer videos help IT companies increase revenue.


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02 7 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 1. Increased conversion ratesExplainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof. According to research by Unbounce, using an explainer video can increase conversion rates by 20%, while another case study showed the percentage to be even higher – up to 34% increase in conversion rates. Given that the human brain processes visual information 60,000 times faster than textual content, it comes as no surprise that an engaging explainer video has the power to turn a passive viewer of your IT products or services into a regular customer in a matter of seconds.
2. Perfect business pitchThe ability to explain your IT business very quickly is a telltale sign that a marketing strategy is working. Would-be customers don’t want to read an in-depth analysis of your business just to find out if you offer the kind of service they’re looking for, which is why explainer videos are an ideal medium to pitch your business to your target audience succinctly and effectively. But that’s not all. A Forbes study showed that 75% of senior executives watch business-related videos regularly, which means that a great explainer video can attract not just customers but potential business partners as well. 03 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
04 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 3. Extended audience reachIn 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. An average internet user is a multi-tasker, has a limited attention span, seeks out information that is equally entertaining and informative, and loves content that provokes an emotional response. Is it any wonder then that explainer videos are so popular, especially in the IT sector?  Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone, which directly translates into a wider audience reach and an increased chance  of your video promotion going viral.
4. Better understanding of your IT customer needsWant to build a strong relationship with your target audience? Then keep in mind that customers are more than statistical data. To truly understand your customers’ needs, you need the kind of content that resonates with the audience and creates high engagement levels. In other words, you need explainer videos. Video promotion is much more likely to invite audience engagement than a piece of writing. Specifically, customers are 36% more likely to comments, 39% more likely to share, and 56% more likely to hit the ‘like’ button on a video than on an online article. The personable style of explainer videos can help you tap into your consumers’ needs and gain a better understanding of their online habits. 05 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
06 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 5. Better Google ranking of your IT companyThe first-page of Google search results is every marketer’s dream-come-true. In 2013, Google introduced a new algorithm, nicknamed Hummingbird, which offers results based on the form and the context of the question, rather than on specific keywords. Since explainer videos are designed to directly address customer’s needs and offer solutions in a very short time slot, this means that websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.
6. Improved mobile marketingAn effective mobile strategy of your IT company is based on simplicity and precision. Since explainer videos are usually less than a minute long and offer valuable information while keeping the viewer engaged, they fit right in the world of mobile marketing. Given that by 2016 mobile devices will account for 53 percent of all internet traffic, marketers should not miss out on a chance to optimize explainer videos for mobile device viewing. Explainer videos are an ideal way to connect with busy mobile users who are always on the go, and as such should be a go-to marketing tool for everyone who is looking to cater to a wider demographic. 07 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016


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How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

So you finally have an awesome explainer video for your IT business. Congratulations!

Well done, the first step towards promoting your IT business is completed. But now there’s another crucial question: where to place the explainer video on your site to get the maximum performance?How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website
Before we start, it’s important to stress that you should give your visitors everything on a silver platter. All the information has to be at their fingertips. Why? Simply because the average attention span of today’s internet users is less than 8 seconds. That gives you very little time to  spark their interest.
They won’t bother to look for something unless you point them in a specific direction.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

Choosing an explainer video already gives you a decisive advantage. When done right, explainer videos can be a valuable ally to your IT business.


The Ultimate Guide to Explainer Videos download

Let’s assume you have made a compelling explainer video production on what your IT business does, what you offer, and what sets you apart from your competitors. Putting it in the wrong place would seriously affect its performance. Because what’s the point of having an awesome explainer video if it’s not visible? Making it easily accessible is a prerogative if you want people to actually see it.

Plus, it’s not just the viewership of the video that matters. Good explainer videos can bring your IT company:

  • more productivity,
  • traffic to your website,
  • new subscribers,
  • new leads.

Yet all of that can go down the drain because of one simple mistake. Luckily for you, the good news is that this little mistake is absolutely avoidable.

So, where would be the perfect spot on your website for you explainer video?

There are three ways you can solve this.

  1.       On your homepage above the fold

One way to do this is by simply placing it above the fold on your homepage as well as on your main landing pages. These are the most prominent spots on your website and there’s a good chance that your video will gain maximum exposure there.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

  1.      Based on the traffic

If you want to be more meticulous in your approach, you should first see which pages on your website get most traffic.

What you should be looking for here are two things: pageviews and bounce rates. Pageviews are quite self-explanatory. They are also known as page impressions, and they refer to the number of pages visitors view at your site.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

Bounce rate, on the other hand, refers to the percentage of people who leave your site before engaging. That means that they enter the site, and leave without clicking on anything else or going to another page on your site.

Figure out which web page has proportionally more page views and less bounce rates compared to the other webpages. Once you have that figured out, you will know where to position your explainer video for maximum results.

  1.      On your blog

If you feature a blog on your website it’s a good idea to place it there as well. This is good for two reasons. Firstly, this will make visitors stay longer on your website, and secondly you will improve your SEO rankings.

So, by placing a video on your blog people will stay longer and you will get to boost your online visibility and reduce the bounce rate.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

  1.      Additional tips

Pay attention to other features as well – such as the ‘play’ button, your company logo and the thumbnail image. These factors can directly affect how many views your video gets. For that reason, you need to have a clearly visible ‘play’ button and an eye-catching thumbnail image. A good practice is to include your company logo as well because you want people to remember you.

You should also consider using the autoplay option. This options allows your video to play automatically whenever a visitor enters the web page where the video is. While this feature is great for a landing page, it’s not recommended for other pages on your website, especially the home page. Many internet users find this feature annoying and distracting.

How to Make Explainer Videos Give You the Best Performance for Your IT Company’s WebsiteYou can also embed your video on your website using LightBox player. Video LightBox has an easy-to-use plugin for WordPress where you can display YouTube or Vimeo videos. It offers interesting popup effects and it also creates a cool thumbnail for your video. This can make your explainer video even more prominent so there’s a greater chance that your visitors will click on it.

What are your thoughts on this? Where do you position your explainer video on your website? Feel free to share your best tips in the comments!

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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The Secret (and Simple!) Marketing Weapon IT Companies Need To Be Using

If your IT company just made a killer explainer video with a quality script and eye-popping graphics, you probably can’t wait to upload it and watch people flock to your website. Before you do that, there’s one thing in your explainer video production you need to make sure is not missing – a winning call-to-action (CTA) at the end of your video.

In terms of grabbing the viewer’s attention and increasing conversion rates, the last few seconds of the video are absolutely crucial. Rather than thinking about CTA as simply the icing on the cake, think of it as an indispensable part of every great explainer video. Since the purpose of a video is not just to tell a story about your IT business, but to get people to act on your offer – adding an irresistible call-to-action is a must for video marketing.

CTA - image 1 - cover-1

Whether you decide on a spoken message, a text at the end of the video or a CTA button, there are four basic principles to stick to when creating a super-effective call-to-action. Check out the following guideline that will show you how to end an explainer video with a compelling and conversion-boosting CTA.

  1. Ask a question

It’s worth keeping in mind that an explainer video is more of a dialogue, than a lecture. To make the most of it for your IT products or services, you need to include your audience in the conversation. Adding a call-to-action (CTA) in the form of a question can make a difference between a passive listener and an active customer. Ask your viewers to leave a comment on the video and show genuine interest in hearing about their own experiences, suggestions, or solutions. People have an inherent desire to share their knowledge, so inviting them to answer a question at the end of the video can substantially increase audience engagement. However, a simple yes-or-no answer will not suffice, so avoid close-ended questions. The question should be interestingly worded so as to encourage a more detailed customer response.

  1. Be clear and precise

When putting in a request with your audience, don’t tiptoe around it! The language of an effective CTA has to be concrete and precise. If you want the audience to act on your proposition regarding IT products or services, it’s best to avoid vague and generic requests such as ‘read more’, ‘see next’, or ‘go here’.Instead, be as specific as possible and use active words that tell the viewer exactly what to do next: subscribe, call, comment, share, watch, download etc. Keep in mind though that one or two requests are enough. Don’t go overboard by asking people to take several actions in one video, as too many choices will overwhelm the audience and decrease user engagement.

CTA - image 2-1


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  1. Offer something for free

Do you want to create a CTA so compelling that your viewers can’t help but click? Make them an offer they can’t refuse! Adding the word ‘free’ in your CTA can work as a strong incentive for conversion.Instead of demanding people immediately make a purchase on first viewing, add an alluring CTA at the end of your video to gain your audience’s trust. Getting people to follow through on a requested action by giving something for free is an extremely effective way to build customer loyalty. Whether it’s a 30-day trial, a toll-free number, an email newsletter, or a subscription plan, a CTA that pledges something for free highlights the perceived value of the offer and is much more likely to grab the viewer’s attention than a salesy proposal.

CTA - image 3-1

  1. Set a time limit

One of the most important characteristics of effective CTAs is the sense of urgency they create in the audience. If there’s no perceived time-limit to your offer, viewers are more likely to give your CTA a rain-check, even if it’s free stuff you’re offering.If you want your explainer video to serve its purpose effectively, you need to add a it’s-now-or-never CTA that will compel visitors to take an action before the video ends or immediately after. Place words such as ‘now’, or ‘today’ next to the action verbs in the CTA to emphasize the importance of urgent action. A CTA that encourages visitors to act immediately is a smart video marketing tactic for your explainer video production that builds website traffic and leads to higher click-through and conversion rates.

CTA - image 4-1

What is your idea of a highly effective CTA? Feel free to share your thoughts, tips, and suggestions in the comment section below!

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 Different IT Companies Use Video to Stand Out in the Marketplace

Discover how 3 different IT Companies are using animated explainer videos to showcase products and services along with generating more business.

In 2016, video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.
  • 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
  • According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago.
  • 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.
  • 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.
  • 96% of B2B companies are planning to use video in their content marketing over the next 12 months.

So what goes into creating a killer video to help your IT company differentiate itself in the marketplace and with customers and clients alike?

Below are 3 different examples of IT company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

VIDEO 1: Smartwave
In this video Smartwave wanted to showcase their process management tool. Here’s how it looks:


VIDEO 2: Gladinet

Gladinet is a company that understand just how important it is that a video is focused on one idea so they made a series of videos to explain different things. In this one Gladinet explains their cloud enabled file syncing and sharing platform. Here’s how it looks:


VIDEO 3: eQuest

Here eQuest wanted to present their work order management and quality control inspection platform. Take a look:

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How Video Is Enhancing These Energy Companies’ Marketing Approaches

2016 is huge for the video! Consider this piece of information: according to a forecast produced by Cisco, video will account for 80 percent of all Internet traffic in 2019!

So, if you’re still wondering what all this buzz about explainer videos is, we’re here to tell you – they kick ass!

Take a look at these facts:

  1. 1 video = 1.8 Million
    Words Research shows that one video equals 1.8 million words! This means that using explainer videos as a part of your marketing strategy is essentially a way of compressing pages upon pages of text into short, consumer-appealing format.
  2. Video attracts website traffic
    It can be challenging to explain your business to your target audience in a way that will drum up user interest and attract new visitors. There’s little attention-grabbing potential in merely listing your services in text form, and nothing particularly ground-breaking in using only graphics on your landing page. Video, however, can send your website traffic through the roof! Did you know that US adults spend over 5 hours every day watching videos?
  3. High conversion rate
    People are more likely to click on a call-to- action that’s part of a video than the one next to an article or a graphic. Hard to believe, but true nevertheless – a clever explainer video can increase purchase intent by a whopping 97%!
  4. It will up your Google rank
    Explainer videos are made with the target audience in mind. Their content is tailored to closely match the consumer inquiries and provide quick answers, which directly translates into a higher search engine ranking. Websites with indexed explainer videos are 53 times more likely to show up on first page of Google search results than those that rely solely on text and graphics.

Below are 3 different examples of oil and energy company videos. Two of which we developed with our clients.


The Ultimate Guide to Explainer Videos download

VIDEO 1: IDT Energy

In this video IDT Energy wanted to showcase their service. Here’s how it looks:

VIDEO 2: Fuelled

Fuelled is a company that understands the power of video. They are an Energy Community who procure and purchase products, services and technologies. In this video, Fuelled explains what they do. Take a look at it:

VIDEO 3: Exxon Mobil

This is an explainer video made by Exxon Mobil, international oil and gas company, explaining the outlook for Energy. They wanted to present what the world will look like in 2040 and beyond. Here wanted to present their work order management and quality control inspection platform. Take a look:

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

Video has so many advantages over other forms of promotion, especially in 2016! Precisely, video has 5 key advantages over in-person presentations or slide shows:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs when you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds really is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

So, how can you make a killer video to help your financial service company differentiate itself in the marketplace and with customers and clients alike?

Take a look at 3 different examples of financial services company videos that we at Myevideo developed with our clients.


The Ultimate Guide to Explainer Videos download

Video 1: Beacon Funding explains their financial service

Video 2: Blackstone Kaching presents their 123 POS Registry System

Video 3: Credit Point, a company that works with clients in cash conversion cycle.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why Is Video Taking Over These 3 Medical Service Companies’ Marketing Strategies?

With 55% of people watching videos every day, no wonder that in 2016 video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Here are 5 reasons why your business needs explainer video:

  1. Let’s be crystal clear: Clarifying your business’s work and product information is paramount. A survey by Video Rascal showed that 85% of people buy a product after watching a video about it.
  2. A friendly introduction: People want to know who is on the other side of the line when doing business. They want to see a friendly face! So show yourself to them with the help of a neat explainer video.
  3. Viral videos: Videos are very easily shareable and have an extremely high probability of going viral.
  4. Improved SEO: SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s unpaid results. Google ranks websites with video way higher than ordinary text.
  5. Increased click-through rate: Embedding video content in introductory e-mails increases click-through rates all the way up to 96%. Moreover, video embedding reduces subscriber opt-outs by an amazing 75%. Now that’s something!

Below are 3 different examples of company videos promoting medical services that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1: Here is video we made for Evive Health that explains their services in helping people take action on their health.

Video 2: California Teachers Study explainer video for Medial study and research.

Video 3: Moore Clinical Research is conducting Clinical research study. Here is their explainer video.

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

3 Examples of Killer Marketing Videos for Higher Education

I don’t know if you’ve noticed, but 2016 is huge for video! Just consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.

There are many reasons and benefits in favor of the video content but here are 4:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

However, keep in mind that, whatever video you make, it has to be top quality!

Take a look at explainer videos we at Myevideo produced for clients in the Higher Education Business:


The Ultimate Guide to Explainer Videos download

Video 1: Explainer video for Concordia University IT Bootcamp that offers a 12 week coding program.

 

Video 2: Emerson Educational Consulting is helping students get answers when choosing colleges. They are a knowledgeable guide.

 

Video 3: Penn Foster created a series of 3 videos, this one they explains their College.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 E-learning Companies Are Using Video to Boost Enrollments

We love how our clients in the online learning business are using animated explainer video to showcase their products and services. They already know that in 2016 video is becoming crucial when it comes to presenting themselves to prospective students and boosting their enrollments.

Why? This is what you can get out of an explainer video:

  1. Increased conversion rates: Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent.
  2. Higher sign-up rates: Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity
  3. Bounce rate reduction: Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates.
  4. CTA click-through rate boost: Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference.

Below are 3 different examples of e-learning company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1:

Explainer video for Learning house that provides assistance in development of online learning programs.

 

Video 2:

Motive learning provides management system as a service for their online learning platform, aimed at company trainings.

 

Video 3:

Explainer video for Motive learning that offers customized online training services.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that

bandwagon is heading straight for the future of marketing!

Why? Here are 5 benefits of explainer videos:

  1. Increased conversion rates: Explainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof.
  2. Perfect business pitch: The ability to explain your fundraising campaign and cause is a telltale sign that a marketing strategy is working.
  3. Extended audience reach: In 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone.
  4. Better understanding of your client needs: Want to build a strong relationship with your target audience or clients? Then keep in mind that people are more than statistical data. Video promotion is much more likely to invite audience engagement than a piece of writing.
  5. Better Google ranking: Websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.

Below are 3 examples of explainer videos on the topic of fundraising. Take a look:


The Ultimate Guide to Explainer Videos download

Video 1: YMCA in Toronto fundraising for new facilities.

Video 2: Pointburst, app that supports fundraising.

Video 3: Share fundraising explains their campaign management tools.

 

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download