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4 Ways Visuals Help IT Companies Differentiate Product and Service Offerings

Are you using visuals to create content? If not, it’s high time you started!

Visual content, including explainer video production is taking the web by storm. To put things into perspective, it’s been reported that tweets with images receive 89% more favorites and 18% more clicks than the ones without an image.

Today, there’s nothing more off-putting to internet users than seeing a bunch of plain text in a social media post or on a web page. Why? Well, simply because it’s part of our nature to prefer pictures more than words on paper/page. Visuals are easy to understand and don’t require that much effort. Visual content is more compelling, engaging and therefore more interesting.

That being said, visuals can be used to present data and difficult concepts in a more creative and fun way. Otherwise boring and difficult-to-understand stats and numbers can be made interesting and easy-to-digest.

So, are you convinced enough that you should be incorporating visuals into your content marketing? Ready to make some changes? Stay tuned for ideas and tips on how to use visuals to get your message across:

Infographics

Infographics are useful to explain difficult-to-understand concepts and ideas, especially for the IT sector.

02 How to incorporate more visuals to get your message across They are perfect to present information (especially if you have more than one point) in a more appealing and reader-friendly way. By converting the information you have into graphs, maps, images and/or stories people will be able to absorb it more quickly and easily. Plus, infographics are known to generate a lot of traffic. A single infographic can reach out to as many as 15 million people. Although creating an infographic may seem like a tough task, it can be quite easy actually. You can find free infographic templates available to download or use on sites like Freepik, Hubspot and many others.

GIFs03 How to incorporate more visuals to get your message across

How familiar are you with GIFs? GIFs are extremely popular on social media mostly because they’re funny and interesting. Although their primary function was to entertain, people are starting to recognize more potential uses of GIFs, as they can be used to present serious topics as well. You can use GIFs to show a product, to tell a story, to demonstrate how something is done step by step, to play an ad, etc. If you want a ready-made GIF, just go to websites like Tumblr, Giphy and Imgur. But if you have your own images you want to turn into GIFs, tools like EZGIF, Gif Creator and/or Giphy Cam can help you with this.


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Data visualizations

Data visualizations are another great way to visually communicate with your audience and get your message across.

04 How to incorporate more visuals to get your message across

With data visualizations, you simply present the info in a pictorial and/or graphical way. The difference between infographics and data visualizations is that infographics are usually used to present more than one point – sometimes a whole story. Data visualizations, on the other hand, are used to present a point or two. For example, if you have some statistics that you need to use to support your claim, the best way is to visually present them by using charts, diagrams, graphs, or even heat maps. Data charts are usually simple but they have more impact on people than if you just presented the information in numbers.

 

05 How to incorporate more visuals to get your message across

Bring your ideas to life with explainer video production

Last but not least – use explainer videos to convey your message. If you’re looking for ways to promote your brand, there’s nothing more engaging than videos. Explainer videos have a great potential of reaching out to a large number of people extremely quickly. How-to videos, Q&A, and tutorials are a perfect way to show off your expertise and capture your audience’s attention. Also, consider uploading your videos to YouTube to boost your rankings. Good explainer video content is clickable, shareable and likeable! People simply love them, because looking at a captivating video definitely beats out reading words on a page.

 

What techniques do you prefer to use to communicate visually? Let us know in the comment section.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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To Use Video, or Not to Use Video, That Is the Question!

A picture might be worth a thousand words, but in the online marketing world, an explainer video is worth much more. How much? About 1.8 million words. A study from 2013 showed that 87.1% of the U.S. Internet audience viewed online videos that year. With our lifestyles becoming faster and our attention spans alarmingly shorter, that number has since been on a steady rise. So much so that in 2015, Internet users spend more time watching videos than doing anything else online, including visiting social media websites.

It comes as no surprise then that over 90% of marketing companies use explainer videos regularly. With everyone from start-ups to corporate giants increasingly relying on videos for their marketing campaigns, it looks like explainer videos are here to stay.

If you’re among the minority of those still having doubts about whether using explainer videos is a savvy marketing move or just a temporary fad, you might want to check out the following statistics showing comparison between success rates of companies who use video based marketing and those who don’t.

Increased conversion rates

Increased conversion rates

Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent. When the top file hosting service Dropbox decided to use explainer videos as a way to expand their audience reach, they saw an increase of 10% in conversion rates. Similarly, Eric Hinson of Explainify, a company that specializes in the production of animated videos, says adding explainer videos increased his own website’s conversion rate by 23%. Testimonies of success such as these reveal one of the greatest advantages of content videos: they have been proven to have a positive impact on conversion rates regardless of the type and size of an online business.


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Higher sign-up rates

Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity. Video landing pages and video-based e-mail marketing are good examples of how explainer videos can be used in more than one way to increase sign-up rates. When Criteria Corp introduced a video landing page, they saw an increase in the free trial sign-up rate of 22%. For Vidyard, the success rate was even higher: 69% sign-up rate increase. One of the more surprising revelations about using videos in email marketing came from the MediaPost, who reported that merely mentioning the word ‘video’ in the subject line meant that customers were 7% to 13% more likely to open the e-mail.

Higher sign-up rates
Bounce rate reduction

Bounce rate reduction

Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates. Compared to the text and image-based websites, online pages that make the most of using explainer videos can reduce their bounce rate up to 34%. Zappos, an online shoe and clothing store, saw a 25% reduction in return rates with the help of interactive product description videos, while a study at Invodo showed that customers who watch videos are 52% less likely to return the product upon purchase.

CTA click-through rate boost

Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference. According to a study done by the e-mail marketing service GetResponse, those companies that include videos in their call-to-action customer emails can increase click-through rates by an epic 96%. When Wistia carried out a similar study comparing click-through rates of emails that included videos and those that relied solely on text and graphics, the results showed an unbelievable 300% rate of increase in click-throughs!

CTA click-through rate boost

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Tips on how to get your customer to understand your business in 20 seconds

Good things in life take time, but what if I told you that in the video marketing world, great things can happen in the blink of an eye? More precisely, you can make great things happen in as short as 20 seconds! Today, an average person will spend no longer than twenty seconds on a page before leaving, which is why the number one rule to keep in mind when making explainer videos is the same one that applies to face-to-face contact: you don’t get a second chance at a first impression.

We know that the prospect of explaining your business in such a short time sounds daunting, which is why we bring you five easy tips on how to pitch your idea to viewers, grab their attention and turn a casual viewer into a committed customer – and all of that in just twenty seconds!

  1. Cook up a plan!

As the saying goes, “By failing to prepare, you’re preparing to fail”. The first step of the process is a thorough and well-planned brainstorming session. You might be tempted to skip this step, especially if you’re a newcomer in the video marketing world, but the importance of brainstorming cannot be stressed enough. Unless you set aside the time to rake your brain and let the ideas germinate, you risk making a video that has all the superficial charm, and none of the core message.

Cook up a plan
Come to the aid
  1. Come to the aid!

Once you’ve gone over the general concept, it’s time to identify the problem and offer solutions. The problem refers to whatever it is that prompted the customers to seek out your services in the first place. Is it value for money? Reliability? Brand prestige? You need to put yourself in your customer’s shoes and figure out what they really want, so that you can create a video that in twenty seconds clearly highlights the problem-solving aspects of your business.


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  1. Cut to the chase!

It’s true that a great explainer video doesn’t need more than twenty seconds to communicate its message to the audience, but what that short time slot also means is that there’s not a second to waste! Your customers don’t want to hear about your company’s history or the technicalities of running a business, so make the message clear and concise. Keep the language straightforward and the tone neutral to create a video that precisely underlines the key benefits of using your services.

Cut to the chase
Crack a smile
  1. Crack a smile!

Getting an explainer video just right is no joking matter, but that doesn’t mean you shouldn’t offer your customers a service with a smile. Maintaining a professional tone is essential, but be careful not to make your video an equivalent of a pushy salesperson. People of all backgrounds respond to humor much better than to technical terminology and sales jargon. Keep things professional at all times, but don’t hesitate to throw some light-hearted fun in the mix. At the end of the day, explainer videos give you a unique chance to put a twenty-second smile on your customers’ faces. Don’t miss it!

  1. Close the deal!

Last, but not least, don’t forget to include a compelling call-to-action at the end of your video. The ultimate goal of your explainer video should be to build rapport with your target audience, and the best way to do this is to address them in a direct, friendly way. Invite your viewers to like, comment, and share your video, and let those twenty seconds be the start of a strong relationship between you and your customers.

Close the deal

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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The best way to convey your message and nurture your consumer

It’s not easy being a business owner nowadays. Business owners, both big and small, often have to wear more than one hat to get the job done. The competition is fierce and unrelenting, so you need to learn how to reach out to and keep your customers – or someone else will do that for you. Here’s the best way to convey your message and nurture your consumer.

Today, consumers are in the center of the production process and of all marketing efforts. Everything is done with the target consumer in mind. That means that there are a lot of options for the consumer and a lot of competition for business owners. It’s also why you need to get creative in order to entertain and retain your customers.

So what should you do?

First of all – be consistent.

Secondly, you need to get with the times and use all available resources to engage and build the rapport with your consumers. And the best way to get their attention is to tell the right story through videos. Videos can work wonders if you know how to use them.

Let’s dig in.

Customers love consistency

People need to feel that they can rely on you every time. Consistency is the secret recipe for customer nurture and satisfaction. If you want your customers to come back for more, you need to provide them with consistently flawless service throughout the whole customer-journey. But not just that. You also need to show them emotional consistency and communication consistency. Emotional consistency means giving your customer the best treatment each and every time, therefore making them feel special and worthy. Communication consistency, on the other hand, refers to the message you’re sending. How do they see your brand? Are you delivering on your promises?

Customers love consistency

Buy them with unique stories

First of all, you need to have one unique story you want to convey to your audience. Start by creating a short explainer video. Tell your own story – about your humble beginnings, the obstacles you had to overcome to get to where you are now, who was with you from the start, etc. Without a captivating and memorable story, you will be just another fish in the sea. Having your own story is important both for prospects and for existing customers.

Buy them with unique stories

Think about your audience and what you would like them to know about you. Bear in mind that you need to appeal to their limbic brain, because people make their buying decisions using their emotions, not their logic. That being said, your story has to be relatable and emotionally-appealing.

Every now and then you can feature fun campaign videos where you can bring up your problems and concerns. Don’t forget product demo videos and interviews with thought leaders in your niche.

This way you will humanize your brand and bring yourself closer to everyday people – your customers.


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Make it personal – include people

People will remember faces better than features of a product. That doesn’t mean that product details are irrelevant, it just means that you should find a balance between the two.

So make sure you give people something to remember you by. Create videos by incorporating yourself and your team members. Be natural and be creative. Let your team members talk about their day-to-day business, challenges, etc. You can even ask your business partners to participate, why not! Close that gap between the business world and consumers, and take your business one step closer to your audience.

And it doesn’t have to stop there – you can involve your customers as well by featuring their success stories. The sky’s the limit basically.

Always finish with a strong CTA

Never leave your audience without an instruction on what to do next. If you want to convey your message you can’t end your video with a blank screen. Always include a call-to-action, provide links to your previous case studies and white papers, include a recommended video or a link for those who want to know more. This can also be a perfect place to promote your upcoming interview with prominent thought leaders, etc.

Also, make sure you use the active form verbs such as ‘download’, ‘click’, ‘see’, ‘help’, ‘share’ etc. to spur action.

Always finish with a strong CTA

Another good CTA strategy is to share the sense of urgency throughout your video, perhaps by using the phrase –‘buy now’, ‘act now’, depending on the nature of the video and of business, of course. Answer the question: What will happen if they don’t act now? Be persuasive and use calls to action wisely. But be careful: you don’t want to come off as too pushy either.

By being consistent in your words and actions and by incorporating videos into your overall marketing strategy, you can engage and nurture your audience, whether on social media or on your website. Plus, videos are not only engaging, but also measureable – so you’ll be able to see what’s working and to what extent.

Do you agree that consistency and videos are helpful in conveying your message and nurturing your consumer? What’s your way of nurturing your consumer and sending the right message across? Feel free to brag about your successes in the comments!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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Comparison Between YouTube, Vimeo, Wistia, Google Analytics, and Marketing Automation

If you’re looking for the best way to identify what your target audience expects from you and tailor your video content accordingly, look no further than web traffic data analysis. Web analytics – a systematic tracking of website data – is a vital ingredient in the recipe of success. Whether you are launching a small-scale marketing start-up or running a major international company, if your approach is video oriented, using analytics tools is an irreplaceable component of every viable business strategy.

Using analytics tools to measure the effectiveness of your videos translates into increased business productivity and a bigger target audience. Admittedly, it is not always easy to choose the right tool for data analysis, simply due to the overabundance of these types of software on the market. To help you make a more informed decision, we bring you a concise comparison between several major analytics tools for video hosting websites.

YouTube

If YouTube is your website of choice for uploading videos, opting for their analytics tools to help you optimize your content should be a no-brainer. It offers a straightforward way to keep track of the number of video views, viewer demographics, audience retention, and an additional feature which tells you exactly how people found out about your video, and which websites they use to embed your videos on. Collecting traffic data with this tool is highly beneficial in creating video content that will appeal to your target audience. The rare complaints when it comes to YouTube Analytics are mainly reserved for its occasional lags and failure to report specific data, but overall YouTube offers a built-in analytics tool that is free, easy to use and effective.

Tracking web data on Vimeo can be done in one of two ways, depending on your user status. Basic members can view their total weekly stats on the homepage for free. The data is frequently updated, allowing you to view stats for different time periods, and export them freely in different formats. For a more detailed data analysis, you will need a paid-for membership upgrade to gain access to Vimeo’s Advanced Statistics – a tool available exclusively for Vimeo Plus and Vimeo PRO members. This tool is moderately more comprehensive than YouTube Analytics. It offers in-depth statistical data about each individual video, detecting even such small differences like whether your video was viewed in SD or HD.

Vimeo
Wistia

Wistia offers both an in-app tool for data analysis, and the option of integration with other analytics tools. Wistia’s home analytics tool graph charts are an easy way to track web data on a daily, weekly, or monthly basis. Its particularly interesting features are individualized heat maps, which help you keep track of viewer engagement for each video. Different colors – from white to deep red – indicate different levels of viewer engagement. White indicates the part of the video that no one watched, green shows the part which was seen only once, while yellow, orange, and red mark the parts of the video that were watched multiple times. The heat maps also indicate how many times ‘play’ was clicked and the number of times your video was re-watched by the same user.


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Google Analytics is by far the most popular tool of its kind, especially among small businesses. It is reported that over 80% small to medium-sized companies use this particular tool for web analysis, which comes as no surprise since Google Analytics is completely free of charge yet fully functional and effective. It has a customizable and user-friendly interface suitable for beginners and experienced users alike. Not only does Google Analytics offer a host of features that will satisfy most users, but it is a tool that keeps growing. Google is constantly refining its analytics tools – upgrading existing add-ons and implementing new ones – which keeps the users loyal and the competitors working hard to keep up with the search giant.

Google Analytics
Marketing automatio

Marketing automation – an interplay of various technologies that helps businesses implement multi-level web analytics strategy – is becoming increasingly popular due to its time and cost-effectiveness. While there is much misconception about what exactly marketing automation entails, it is easiest to think of it as a way of applying several analytics tools simultaneously, and extracting the optimum results for analysis. This highly sophisticated way of analyzing web traffic has proven useful in creating more personalized marketing campaigns, and preventing data from scattering over different platforms. It is especially worth looking into if you are a forward-thinking professional with an eye for new technologies, since marketing automation is expected to emerge at the forefront of web analytics in the years to come.

To sum up, there is no one-size-fits-all solution when it comes to web analytics. The best approach to take is to familiarize yourself as much as possible with all the different tools available, and choose the one(s) that will help you identify the weak points in your marketing strategy and nip them in the bud.

What have your experiences been with different web analytics tools? Share your thoughts in the comment section below to help others master the art of web analytics!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How to get your visitors to engage more on your website

Are you getting traffic to your website, but few of those visitors actually stay and engage? Driving visitors to your website is a measure of your website design as well as marketing efforts. But making them stay and explore is an entirely different story!

There are two single most important things you need your visitors to do if you want your business to thrive, and that is: to buy from you, and to engage on your website.

Both of these activities are essential to the success of your business.

But what makes engagement so relevant in the first place?

When visitors engage on your website it means that they stay longer and explore your website. For some, this means browsing different pages on your website, while for others it means leaving comments, sharing your content on different social media platforms and leaving an email address on the landing page.

By making the users stay and explore you’re lowering your bounce rate (the percentage of users leaving your website after visiting just one page) and increasing your chances of closing a sale and having repeat customers.


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If you want to spur engagement, here are 5 tried-and-true ways to get your visitors to engage more on your website without being distracted:

  1.   Keep the design simple

Web design factors play a huge role when it comes to engagement. However tempting it may be to get a super-modern web design, having a fancy-schmancy website has actually proven to drive visitors away. A study by Google has shown that ‘visually complex’ website designs are confusing and perceived as less appealing by visitors than their simpler counterparts. In a nutshell, the simpler – the better!

Know your audience
  1. Know your audience

Identifying your target audience will help you tailor the design of your website to suit their needs and preferences. This will help you incorporate the elements your website needs to be more appealing. Being specific and narrowing down the features will make your visitors more likely to stay and engage on your website. Knowing your audience impacts the sort of content you need to feature on your website, the colors and the size of the font, etc.

  1. Intuitive navigation system 

Regardless of your target audience, your navigation system should be intuitive if you want users to stay. Easy-to-use websites are the most successful. The average attention span of internet users today is pretty short, so you need to make everything loud and clear otherwise people will lose interest quickly. When a user sees your website, they should immediately know what to do next. This is important because it helps people concentrate on what really matters. Navigation systems that are too complicated distract visitors’ attention. Therefore, they are more likely to wander off or become annoyed and leave your website.

  1. Get personal – tell a captivating story

Pull people in on a human level. Get out of the sell mode. Tell them something about yourself, about your humble beginnings, what obstacles you had to overcome to get to where you are now, etc. This will remind them that you’re one of them, and not just another brand that wants to sell their products or services. Having a captivating personal story will make your brand closer to everyday people who interact with your website. This will in turn make them more likely to engage and consequently buy from you.

Get personal – tell a captivating story
  1. Offer something they can’t find elsewhere

Give your visitors a reason to stay by giving away useful content. People need something fresh and relevant – something they can’t find on every other website. You can feature webinars, video tutorials or blog articles on topics that are useful and interesting to your target audience. Unique and relevant content is more likely to spur engagement and to be shared on social media.

Have you experimented with some other tactics to make your visitors engage? If yes, which ones? Feel free to comment, like or share if you find some of these methods helpful!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Top 2016 Marketing Trends for Small Businesses

Wondering what the top marketing trends in 2016 will be? Well, wonder no more! We bring you the scoop on the hottest marketing crazes that will be the talk of the town in the approaching year.

Staying on top of the latest trends can make a world of difference for small business owners, since even something as simple as adopting a new marketing trend can turn a small business into a huge overnight success. The world of marketing is fast-paced and increasingly volatile, which means that keeping up with the latest trends, is an absolute must for small businesses looking to rise above the fierce competition.

Whichever way you look at it, today’s preparation is tomorrow’s success – and with the New Year only days away – it’s time to start preparing! Read our list of the top 2016 marketing trends for small businesses, and greet the New Year ready for success.

Video marketing

Video marketing

Why save the best for the last, when we can kick off our list with the biggest and hottest content marketing trend in recent times – video! Videos were all the rage in 2015: they were regularly used by over 90% of content marketers, watched weekly by 75% of business executives, and took up over 50% of all consumer internet traffic. Not only will the video marketing phenomenon continue in the next year, but video is predicted to become the undisputed leader in content marketing for businesses of any size in 2016. Versatile, affordable, and audience-friendly – in 2016 videos are bound to play the biggest part in transforming small businesses into bigger and better ones.

Social media

Social media

If you think search engines are the supreme rulers among the referral sources, you’re in for a big surprise! For a long time, Google was the top referral source for major publishers, but in 2015, the coveted role was overtaken by Facebook. Plus, it looks like the social networking website will keep the top spot in the approaching year too. According to Parse.ly CTO Andrew Montalenti, the influence of Facebook has “shown it’s on a continued growth trajectory.” What does all this mean for small businesses? It means that for a marketing campaign to be successful in 2016, business owners will have to keep the finger on the pulse of social media and come up with a way to include social media marketing techniques in their campaign.

Mobile marketing


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Mobile marketing

Due to the unstoppable rise of smart phone use, mobile marketing has become one of the leading marketing strategies for both small and big businesses alike. With a growing number of consumers using their pocket devices instead of desktop computers for shopping, small business owners everywhere are rushing to make their websites mobile-responsive. In 2015, 90% of shoppers used their phone for price comparison, and used their devices while shopping in a store. In the following year, mobile marketing is predicted to surpass desktop, which means that small business owners should think mobile when devising their marketing campaigns for 2016. Benefits of mobile marketing for small businesses include cost-effectiveness, high consumer impact, increased response rate, viral potential, among many others.

E-mail marketing

E-mail marketing

With the rapid use of social media and mobile, you might be tempted to think that e-mail marketing is a thing of the past. This of course would be a mistake. Not only is e-mail marketing a very much current trend, but is in many ways superior to social media. In 2015, 60% of marketers chose e-mail is “a critical enabler of products and services”, as opposed to 42% of marketers in 2014. This clearly indicates that e-mail marketing will continue to grow in the following years. According to one study, “e-mail marketing will experience a second coming of age in 2016” – a prediction that small business owners should take seriously before they start brainstorming their marketing campaigns for the approaching year.

Marketing automation

Marketing automation

Marketing automation – the use of software to automate different marketing processes – was one of the leading trends in the outgoing year. In 2015, 68% of the top business-to-business firms used marketing automation for customer acquisition and 50% used it for customer retention. Since there are many marketing automation software which are equally affordable and effective, this marketing strategy is especially valuable for small business owners – helping them to launch campaigns, automate processes, and keep track of the progress. In 2016, marketing automation software is expected to become even more sophisticated, while the content marketing boom and new advertising trends will expand the use of marketing automation platforms across the board.

Marketing_Trends What do you think about these marketing trends? How do they fit in with what you have planned for 2016? Let us know in the comments.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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