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12 Facts About Easter That Will Make You Smile

Easter is upon us and instead of cracking eggs, we’ve decided to focus more on the bunnies. No, no, sorry to disappoint you, not Hugh Hefner’s bunnies. Chocolate bunnies.

Easter is one of the biggest holidays among Christians which celebrates the resurrection of Jesus Christ. It is beloved by even those who do not celebrate it because it has many genuinely fun traditions. We thought we’d try to make you smile with these 12 cool facts related to Easter that you might not have heard before.

12 Facts About Easter That Will Make You Smile Thanks for checking out our infographic. Leave us a comment below to let us know which fact you liked the most and don’t forget to click LIKE & share the smile. To stay updated on MyeVideo’s posts, go ahead and subscribe to our weekly newsletter, and be sure to follow us on Twitter, and Facebook.

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How to grab attention using video

“Time is of the essence!” It sounds like a popular movie line, but how true it is! We’ve mentioned in a few of our previous articles that people nowadays don’t have time to waste any more, every second of their lives count. That’s why, you guessed it, people read less, and articles and texts with various subjects are no longer popular. In fact, a research has shown that people read only 18% of the articles they choose to look up.

That is why all of today’s information circulates in the form of a video. Explainer videos are no exception. As their name already says it, they serve one purpose: to spread information and introduce people to a topic, service or product.

But as everything today can be, and actually is, a video, how do you get people to watch yours and not some other from the millions out there? Here’s how to grab attention using video.

First of all, you have to make your it visually appealing to viewers. Make the very first shot captivating, glue people’s eyes to the screen, just like a journalist would with the help of a killer headline. Consider using the rule of thirds, a technique popularly used in photography, for that extra punch.

Here’s something mentioned in our article How to Easily Explain Your Business in a Fun Way: you need to do research about the audience you want to target, and find out what they would like to watch most. Put yourself in their shoes, and you’ll know in no time what’s interesting and what’s not.

what’s interesting and what’s not

Remember that a video is not just a tool for giving information. It creates an experience for viewers, appeals to their emotions, and the more they feel “moved” by it, the more they will remember about it. Videos educate consumers in a visual and friendly way, and they help the market and brand the company in a more memorable way. The more they like it, the greater the chance for them, or their friends, to come back and get in touch with you.


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Engage your audience instantaneously! Ask questions, speak directly, make them feel that you are a friend trying to help. The script of the video shouldn’t be too formal or hard, but conversational and easy to understand. The same as if you were talking to a friend of yours and are trying to explain something new to them.

Most think that a video’s plot should build up to a certain point, and then, in a cathartic explosion, reveal the main point behind everything. Well, not exactly. You should tell your viewers what they are watching straight away. The burger method (introducing the main theme layer by layer), does not work well with these videos. You have to hit them with your objective immediately, and then, your viewers will either hook, or you will lose them completely. But don’t worry about that, it’s better to keep a selected few who may become potential clients, than having millions who will drop off after the first couple of seconds. Besides, losing 20% of your audience after the first 7 seconds is normal, so don’t worry about that.

Designing your video for the drop off effect is good from a couple of aspects:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

Lastly, keep in mind that, whatever video you make, it has to be top quality. The illustrations, the audio, the editing, everything has to be on spot. It’s your company’s CV after all, and you don’t want yourself to look bad now do you? And remember: if you keep your audience for the first 15 seconds, you’re likely to keep them for the entire duration of the video. Make that happen!

What would you use in your video to grab your audience’s attention? Do you think that designing your videos for the drop off effect is a good idea? Let us know in the comments below.

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Why should I have a video on my homepage?

Your homepage is your virtual face. Think about it, first impressions count, and in real life, a friendly smile is what everyone would like to see when meeting someone new. The same applies for your homepage. If you want people to stay on your page, you have get them interested right from the start.

We already discussed the importance of having videos to boost your business, as well as which type of video to use to tingle your audience’s attention. Now, we’ll have a brief review of the positive aspects of having a video on your homepage.

First of all, videos are a great boost for SEO. A research by Forrester has shown that, for Google, pages with indexed videos have up to 50 times more chance of getting a better ranking than ordinary textual pages. Don’t forget you have to keep up with modern day trends. A research by Nelsius has indicated that 64% of marketers expect that video will be the foremost media for their future strategy.

First impressions are paramount. Axonn Media revealed that 7 in 10 people view brands more positively after watching a video about them. It’s up to you whether you’ll make a pitch video to sell your services in a succinct and attractive way, or a promotional video advertisement to introduce the core of your offering.

companies with videos are more engaged with customer

77% of consumers think that companies with videos are more engaged with customers. Having a video on the front line, on your homepage, hits the jackpot. Some make a huge mistake by putting their videos on their About page. Don’t count on viewers to visit your About page to find out more about you and your company. Get them interested as soon as they land on your homepage!

It’s worth noting that a lot of people nowadays use their mobile devices for surfing the web. Which means that they run through the web faster, and spend less time on pages. This leaves you less time to present yourself, which by itself eliminates the possibility of textual description. But, with the help of a video, your chances of catching their attention rises. According to Unbounce.com, approximately 30% of page visitors watch introductory videos and 50% of these viewers watch the video in its entirety. Not only that, but research has also shown that more than 3 out of 5 customers will invest 2 minutes in watching a video explaining the product in question, and 37% of these customers will watch a video that is over 3 minutes.


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Of course, pay attention and try not to get carried away. Keep your videos on your homepage around 90 seconds. Nobody will watch it if they see that they have to sit through a half hour one, even if it’s the most interesting thing they’ve ever come across. People unfortunately don’t have that luxury anymore. And, always, absolutely always, go for and demand quality from your videos. Remember, what you pay is what you get.

Remember, what you pay is what you get.

Lastly, use your homepage video as a tool to entice people to look up all of your services. Create a good teaser text within it as a call to action, hyperlink your video with your other pages, include location information, and how people can get in touch with you. If you do all this in a friendly and fun way, viewers will surely get interested, and will browse through your entire web page.

When Crazy Egg posted an explainer video on their homepage, it helped them generate an extra $21,000.00 monthly income. If that isn’t reason enough to make a video, I don’t know what is.

Tell us what you think! Is embedding a video in your homepage a good idea? Leave a comment below, and share your thoughts.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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Motion Graphic vs. Live Video – Which one should I choose for my business?

In the left corner, motion graphic video, with its colorful graphic detail and easy-to-follow animation…aaaaand, in the right corner, live video, with its human actors and real-time footage of companies and products…ladies & gentlemen, let’s get ready to rumble!

Far from it, of course, this is not a showdown. “5 Best Explainer Video Styles” dealt with some explainer video styles, but now, it’s time to take a closer look at motion graphic video and live video. We’ll try to point out the pros and cons of them, helping you decide which to choose for your brand.

LIVE VIDEO

A live video is basically footage of a person, or persons, talking and/or performing an action to better describe the company’s product or service. It is entirely recorded with the help of a camera, meaning that it may be cheap and simple to produce. However, if your video looks too cheap, nobody will take you seriously.

 

Live videos are best suited for companies which want to build a personal relationship with potential customers. The videos show real people in real scenes, solving real problems. This is especially important for companies that have location specific themes.

Live videos are used mostly for humanizing organizations. In them, we can see testimonials of employees, ranging from the description of their position in the company, to how it has affected their families and lives. Also, viewers get a full picture of all of the personnel in the business, and so can always attach a friendly face to the list of names popping out on a website.


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LIVE VIDEO

A side product of live videos are live action videos with track elements, that is, with animation which complement what is seen or heard, giving the feeling as if it’s “tracking” the video for places to pop up. In other words, live videos with integrated 3D animated elements. With videos such as these, possibilities are endless.

The downsides of live videos are quite numerous: first of all, as already mentioned, if made with a low budget, they will likely seem unprofessional and won’t do you any good. Secondly, the emotional connection depends entirely on the person, or persons, in the video. If they aren’t charismatic, no one will find your video interesting. Also, the video dialogue has to be planned out very carefully to convey the message properly, but at the same time the flow shouldn’t seem too scripted for fear of sounding like a robot. Furthermore, as the whole video is dialogue based, it requires much more attention from the audience, which is really at a minimum as a number of studies have shown.

MOTION GRAPHIC VIDEO

Motion graphic videos are elegant and engaging. They are more likely used by serious companies, like financial institutions, which are launching exciting new services, products and ideas, and want to better explain the novelties to viewers. They capture the audience’s imagination with an audio-visual explosion! They are also used by companies who have complicated products, and would like to visually explain them to gain the trust of potential buyers. If it’s done in 3D, the better, as this makes the video more impressive.

Motion graphic videos have great SEO, and a very positive thing about them is that theit design is actually in tune with Mother Nature since humans are genetically wired to pay closer attention and notice object in motion more than static ones.

MOTION GRAPHIC VIDEO

And, of course, as they are computer generated, you can do virtually anything with them.

Here’s a con of motion graphic videos. As every little detail counts, you might end up waiting longer than expected for a finished product.

Upon first glance, a motion graphic video may seem like a better option than live video. The animation in them convey messages more quickly and can control emotions with greater ease using emotion cues, while in live action videos, everything depends on the actor and his canniness. Also, motion graphic videos have a longer shelf life – changes on them can be made more easily as opposed to live videos.

On the other hand, live videos can convey the human connection better since nothing can replace a warm smile immediately kindling pleasant emotions.

It really comes down to how you want to present yourself: if you want to market your brand as edgy and technologically savvy, go for a motion graphic video; if you are looking for a human touch, then a live video might be better.

What do you think, can motion graphic and live video live beside each other, or was this an actual showdown? Let us know in the comments below. And don’t forget to share!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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5 Best Explainer Video Styles for 2015

What do I want to achieve with this video? This is the first question you need to ask yourself before you think about what the best explainer video styles are.

To be quite honest, you can use almost any style for almost any purpose if you bend your mind hard enough and make it work, but we strongly believe that one size does not fit all. For example, a motion graphic style can have more of an impact on a B2B audience, while a B2C audience might be more appreciative of a 2D storytelling video.

You know your customers best and what they will react to. You know what they expect from you. Now that can be a sort of double-edged sword because, like most things, expectations are tricky. Should you give them exactly what they expect, or should you go the extra mile and try to wow them with something new?

Here are the basic characteristics of each style to help you choose the right one for your video.

02_2d

The 2D animation style is what people usually think when they hear “explainer video”. It catches attention quickly and gives the most control over video because it offers countless options and flexibility. A custom-designed cartoon character that represents your company or brand is not only fun to watch in a video, but exceptionally useful if your goal is to humanize your brand and build trust.

This style is, dare I say it, perfect for companies that need a B2C (business-to-customer) explainer video. However, it can also be used for B2B (business-to-business) by companies that want a friendlier approach.

03_whiteboard


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Whiteboard animation is highly engaging and sparks curiosity in viewers. It communicates information in a clear and effective way. This structured and very to-the-point style works better with audiences who are 25 years old and older. There is a hand shown holding a marker which appears to be making the drawings on a whiteboard right in front of the viewers’ eyes.

In terms of use, this style is flexible because it works well for both B2C and B2B videos. It is ideal for tutorials, training videos, educational videos, technology solutions, and overall in-depth explanations.

04_infographic

The infographic style is convenient when you have to present myriad data. It relies heavily on, you’ve guessed it, information. It is packed with facts, data, numbers, charts, and other kinds of statistics. Having all the data animated helps the audience make connections between pieces of information that might not have been made by simply reading a report.

05_motion_graphic

Simply put, this style is basically graphic design in motion. It uses graphic elements such as shapes, colors, and patterns to convey a message through elegant movement. Motion graphic animation is straightforward, clear, and effective. Even though not quite as creative as 2D or whiteboard animation, it delivers information in an educational but engaging manner.

Like the infographic style, this style is good for mature, professional audiences, and is especially impactful in B2B videos.

06_typography

Movable type, also known as kinetic typography, is a popular tool. It uses words on screen moving in different ways to keep the attention of the viewer. It can be used when your content needs emphasis added, and it can be used for just about anything. From an article, blog post, an ad, or even a sales letter. There are probably many reasons for its popularity, but an obvious one is that when people see a word, they want to read it. When combined with adequate music, it can help convey tone and emotion. The impact on the viewer is bigger because more of their senses are engaged – they are reading and at the same time listening to the same text.

Now that you’re more acquainted with the different styles, you’ll have no problem choosing the best explainer video style for you. Now you’re ready to talk colors and how they affect your sales.

We hope this article helped clear some things up because it was written with your best interests in mind. If you have a suggestion which topic we should tackle in the future, tell us in the comments. In the meantime, don’t forget to like and share with your boss, colleagues, friends, or anyone else you think might find this useful.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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