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6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that bandwagon is heading straight for the future of marketing. “That’s all fine and dandy”, you might say, “but what it is exactly that makes explainer video for IT companies so great?” The short answer is: everything! For the longer one, keep reading and learn all about 6 solid ways explainer videos help IT companies increase revenue.

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02 7 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 1. Increased conversion ratesExplainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof. According to research by Unbounce, using an explainer video can increase conversion rates by 20%, while another case study showed the percentage to be even higher – up to 34% increase in conversion rates. Given that the human brain processes visual information 60,000 times faster than textual content, it comes as no surprise that an engaging explainer video has the power to turn a passive viewer of your IT products or services into a regular customer in a matter of seconds.
2. Perfect business pitchThe ability to explain your IT business very quickly is a telltale sign that a marketing strategy is working. Would-be customers don’t want to read an in-depth analysis of your business just to find out if you offer the kind of service they’re looking for, which is why explainer videos are an ideal medium to pitch your business to your target audience succinctly and effectively. But that’s not all. A Forbes study showed that 75% of senior executives watch business-related videos regularly, which means that a great explainer video can attract not just customers but potential business partners as well. 03 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
04 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 3. Extended audience reachIn 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. An average internet user is a multi-tasker, has a limited attention span, seeks out information that is equally entertaining and informative, and loves content that provokes an emotional response. Is it any wonder then that explainer videos are so popular, especially in the IT sector?  Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone, which directly translates into a wider audience reach and an increased chance  of your video promotion going viral.
4. Better understanding of your IT customer needsWant to build a strong relationship with your target audience? Then keep in mind that customers are more than statistical data. To truly understand your customers’ needs, you need the kind of content that resonates with the audience and creates high engagement levels. In other words, you need explainer videos. Video promotion is much more likely to invite audience engagement than a piece of writing. Specifically, customers are 36% more likely to comments, 39% more likely to share, and 56% more likely to hit the ‘like’ button on a video than on an online article. The personable style of explainer videos can help you tap into your consumers’ needs and gain a better understanding of their online habits. 05 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
06 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 5. Better Google ranking of your IT companyThe first-page of Google search results is every marketer’s dream-come-true. In 2013, Google introduced a new algorithm, nicknamed Hummingbird, which offers results based on the form and the context of the question, rather than on specific keywords. Since explainer videos are designed to directly address customer’s needs and offer solutions in a very short time slot, this means that websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.
6. Improved mobile marketingAn effective mobile strategy of your IT company is based on simplicity and precision. Since explainer videos are usually less than a minute long and offer valuable information while keeping the viewer engaged, they fit right in the world of mobile marketing. Given that by 2016 mobile devices will account for 53 percent of all internet traffic, marketers should not miss out on a chance to optimize explainer videos for mobile device viewing. Explainer videos are an ideal way to connect with busy mobile users who are always on the go, and as such should be a go-to marketing tool for everyone who is looking to cater to a wider demographic. 07 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016

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3 best practices to explain what your business does in 90 seconds

So, you have 90 seconds to impress somebody and tell them all about your business. What do you say to them? Where do you even start? Sometimes one chance is all you’ve got – so you better make good use of it. But how?

Personally, I’d get all fidgety. My mind would literally freeze for a few seconds when I found myself in front of a group of people I was supposed to impress. But with a few simple and practical tips I managed to overcome this mental block. And not only that… Stay tuned.

Although 90 seconds may not seem enough, believe me – you can say everything you need to say in 90 seconds – or even less. That is – if you know how to do it.

The 90-second rule is there for a reason. It’s the optimum amount of time people you don’t know will be able to follow you – and decide whether you’re worth their time or not. Around 60 to 90 seconds is all you need to craft a good elevator pitch which will impress or un-impress a prospective business partner or potential customer.

Here’s the definition of elevator pitch by

Very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride).

Basically you have 3 ways to showcase your business in 90 seconds:

  1. In-person: an elevator pitch at a networking event,
  2. Brief presentation with just a few slides,
  3. Short explainer video.

And here’s what you should do.


Take a piece of paper and write down the answers to the following 5 questions:

  • How does my business stand out?
  • Why makes us unique?
  • What is our goal?
  • What have we accomplished so far?
  • Where am I in this story?

One sentence per each question will suffice. With such a short timeframe, you don’t want to bore people to death with statistics and numbers. If answered properly, these questions can be your guideline to a perfect elevator pitch.


The rule of the first sentence

The beginning is always crucial, whether you present your business using video, in person or with the help of slides. That first sentence can make or break a deal, or a potential partnership. Everybody starts off with the name of their company and with their name. But that is so outdated. No one actually cares about that. Your name can wait – but what can’t wait is your chance to wow someone you admire or want to work with. A good rule of thumb is to bring out the best you’ve got at the very beginning. Get creative – use humor, make them wonder who you are. This way people will remember you better, and who knows – it might even help you close a deal.

Keep it short and snappy

This goes for all of the above-mentioned methods. Don’t give away too much at the very start. Tell them just enough to spark the interest and to make them want to know more. People often get lost with their thoughts and start talking about all sort of things. While this may be interesting to you and to your colleagues, you can’t expect it from people who barely know you. In the business world, time is money – so make sure you don’t waste anyone’s time.


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Short slideshow

If you choose to present your business using a slideshow presentation, make sure you do the following:

Start by defining the goal of your presentation.

What is the message you want to convey? What would you like your audience to feel and do once you’re finished?

Focus on the visuals

Focus on the visuals.

People prefer images over text, and if you want to keep their attention make sure you avoid large chunks of text on one slide. Also, avoid stats and numbers when presenting your business – unless they’re really something. Nobody will remember that anyway.

Keep it simple

Use simple templates and colors and fonts that are easy to see. Don’t let your audience squint through the whole presentation.

End your presentation with a subtle call-to-action.

You don’t want to make it too obvious that you’re selling yourself but you do want to instruct your audience on what they should do next – if they want to achieve ‘this and that’.


Short video

Last but not least – you can effectively present and promote your business using a short video. A good explainer video can do wonders. Even though you can make a video by yourself, if you’re not entirely sure how to do this you can always leave that to the professionals. If you decide to use a professional video production company it would take at least 5-6 experts to create a high-quality presentation video for your company. And you wouldn’t be making decisions on your own –  you’d have a whole team to consult with.

video has 5 key advantages over the previous two methods

Plus, video has 5 key advantages over the previous two methods:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs – in case you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

Which one you opt for usually depends on the kind of event you’re attending. Whether you need to present your business at a trade show, business conference, or some other industry event – make sure you come prepared!

What’s your secret recipe for explaining what your business does in 90 second? Feel free to share your experience in the comment section.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Increased ROI When Using an Explainer Video

Money makes the world go round. Whether we like it or not, all of our actions are somewhat controlled by the almighty dollar. To live a good life, we strive to have a steady income which covers our basic living expenses, and also leaves us enough to invest and grow.

With explainer videos, our goal is the same: to invest and grow. Increased ROI when using an explainer video is just one of the reasons you should consider producing one for your business.

minimum investments and maximum productivity

Of course, we all enjoy minimum investments and maximum productivity and income.

We expect the same from explainer videos. While we do spend on creating them, we hope that their positive marketing abilities will haul in ritches for us. Luckily, these videos are high quality products with minimum expenses for production. Especially if they are animated, no need to worry about covering a whole acting crew. This initial fact already tells you a lot about the profitability of an explainer video and its favorable ROI (Return on investment). CopyPress confirmed this by pointing out that 52% of marketing professionals worldwide mention video as the on-line content with the best ROI.

A study by Video Brewery showed that people who watch videos stay 2 minutes longer on a website. Staying longer on a website means getting interested in the product or service, leaving a higher possibility for purchase of goods. According to Vidyard, on-line videos increase purchase intent by 97%.

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We already mentioned why animated videos are good from the point of view of production expenses (1 man army production team), but we also shouldn’t forget to mention the importance of an animation’s influence on people. It is much more easier to connect with animated characters in an explainer video. They do not have their own personality, but allow people to transfer their own experience on them, and so get closer to the product in the video. The closer people get, the more comfortable they will be with buying.

An explainer video makes the product or service much more comprehensible, drawing potential buyers to the website. Apart from text, which has limitations in the sense that it cannot illustrate all the details and unique features of a product, an explainer video makes it easily understandable with witty visuals.

Another aspect of videos is that you can easily track the number of viewers it had. Not only that, but you can also see from which country they watched the video, at which part they stopped watching it, or which part was the most watched. All this is extremely valuable, as it indicates whether the place, mood or style of the video was right or not. It also shows what needs to be done to improve the engagement of customers, and improve ROI.

Videos let you measure the call-to-action response rate. It helps you do market research, looking at converted sales and website views after the publication of a video. The on-line company Crazy Egg revealed that a single animated video increased their conversion rate by 60%. Furthermore, studies have shown that good animated videos and a solid video marketing increases sales by 20%. This is backed up by the fact that 90% of viewers state that videos help in making decisions with purchases, while 52% feel much more confident buying after watching a video.

Another aspect of videos

Last but not least, videos get to the point of the product very fast, in less than 2 minutes, much more quickly than any text. This spares a lot of time for viewers, and, as we all know, time is money.

There are quite a lot of business that report that an explainer video increased ROI. With the help of social networks, videos get around the World Wide Web much more easily. It only takes one person to really enjoy it, they will share it immediately with all their friends. And the more people it reaches, the more the chance they will get to like it. Be patient. Customers are sure to come.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Humanize Your Brand

According to a recent study, 10 out of 10 of your customers are humans.

So why would you still treat them like robots? Humans are not designed to absorb generic marketing messages and corporate offers. Being seen as a unique individual is a basic human need. Yet, a lot of companies are still failing to really see customers as humans and market to them as such.

Here are 8 tips that are sure to help you to humanize your brand and get closer to your customers.

1. Share stories, don’t just sell products

People are more likely to show an interest in connecting with another person than with a company. You can give your business some personality if you show a lighter side to your company and tell stories that relate to your audience. And that’s the whole point of humanizing your brand – helping your customers see your business as a person.

2. Engage with your customers on social media

Create a Twitter account and Facebook page for your company, and use them to reach out to your customers. Try to get them to talk to you. And when they do, be sure to reply promptly! Post things that are relevant to your field, but throw in something fun from time to time.

3. Use video

Video is by far the best tool for capturing and retaining attention. A great way to show you care about your customers and their problem is to create an explainer video for them. You can create one that explains your service or product, and you can even create one that focuses on you – the people behind the brand. You can put them on your “About Us” page, you can post them on Facebook, tweet them on Twitter, or share them anywhere you feel your customers could see them.

4. Treat your audience like your friends

When writing anything, write as if you were talking to someone you know. Imagine addressing your buyer persona. This will show in your content. Another thing you could do is to picture yourself talking to a family member interested in buying your product.

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5. Build an emotional connection

Here’s the thing. People connect to humans – not logos. You can create a killer “About Us” page that tells your story. You can post photos of your team being themselves, write the company’s story, or even put a video there. If you build an emotional connection, you are likely to gain more trust.

6. Share content in real time

Share your content when it is relevant and still fresh. Not to say that sharing an older piece of content is bad, but you do want to stay current. Your customers want to see that you’re keeping up with the trends.

7. Avoid corporate speak

I think I’ve mentioned something similar already – speak as if you were speaking to someone you know. Avoid frankenspeak, buzzwords and business lingo. Talking about business is fine, but you want to come across as someone who’s down to earth and has the answers. You can still establish yourself as a credible authority even if you use layman’s terms. Your customers will definitely appreciate that.

8. Have a plan

Spend some time understanding what humanizing your brand would mean for your company. Set realistic goals, figure out a way to measure what you have achieved, and when you’re ready put your plan into action. If you humanize your brand, your company will seem more like a person than a product. You should work hard to make it impossible for people to tell the difference.

how to humanize your brand

Marketing has evolved in such a way that companies are expected to know their target audience, develop buyer personas, maintain an active social media presence, and be genuinely helpful to their leads and customers. Why is that? Well, the reality is that in this day and age we are not working on separating our personal from our work lives, but we are instead moving to integrating them into one another.

This article was written with love for learning and constant improvement. If you enjoyed it, please share, like, and give comments and feedback.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How Did Human Communication Start?

A day in the life of our ancestor – Mr Caveman


The harsh sunbeams hit the caveman’s skin like a bag of rocks. He scratched his head as he jumped up to plan his big day. It was hot and humid, and the large animals would gather around the lake again. His long haired wife was feeding the screaming offspring before she left the cave to gather delicious plump berries. The caveman grabbed his club and went to join the other tribesmen. They were waiting for him in the circle behind the bushes. One of them was drawing their attack strategy in the dirt with a long stick. Come sundown, the hunt will begin.


The History

Since the dawn of time, even before we developed languages, we strived to communicate. We warned each other of danger, or showed each other how to hunt. After that, or around the same time, we started drawing. We have been drawing for 32 000 years. The oldest known form of communication were cave paintings. After them came pictograms that eventually evolved into ideograms. Fast forward to 3500 BC and the first cuneiform writing was developed by the Sumerians, while the Egyptians developed what is known as hieroglyphic writing. The alphabet was developed around 1500 BC by the Phoenicians, and paper was only invented by Tsai Lun in 105 AD.

So it’s 32 000 years since we started drawing and we are still thinking in pictures. You don’t believe me? Think about it. When I told you about the caveman, you didn’t see words in your head, you envisioned him and his long haired wife, his screaming children, the dirt with the drawings, and large animals. This is because the default setting of our brains is to understand images better than text.

Humans have always been searching for ways to communicate visually. Whenever we wanted to tell a story, we did our best to paint a picture with words. After that came drawing pictures. When the written word was invented, the goal was still to describe an event is as much detail as needed for the listener to create a mental image. Painting portraits or historical events came later to give the observer a chance to feel immersed in the situation. The problem with that was that painters were oftentimes subjective when creating their masterpieces. Photography fixed that. Sort of. Film, on the other hand, could show movement. As computers and technology developed, so did animation. It gave us the chance to portray events that might never happen, that weren’t even realistic or possible, but were in the scope of human imagination.

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The Psychology

To recap, we have been searching for ways to communicate in a visual way ever since we realized that we even have something worth communicating to each other. So how did human communication start and evolve? Why do people prefer to communicate using visuals instead of using text? Why would we rather watch a video than read a chunk of text? What is the psychology behind it?


Put simply, “our verbal mind doesn’t work without our visual mind”. Research has shown that our brain’s configuration is set up to faster comprehend pictures than text, and we respond to them differently. A single image can convey much more than a single word can. It has the power to tell a story, evoke specific emotions, moods, and things that are impossible to convey using just words. This power comes from the fact that our brains process visuals 60,000 times faster than text. Over the years we evolved to respond to visual information, and only in the recent history of our species have we developed the ability to read text. We are simply wired to react to visuals faster than to text.

The Age of the Internet

So how do we communicate complicated ideas today? We don’t travel to distant holy places to see a text engraved in big rocks. We don’t send messengers on horses, or send carrier pigeons. Even letters sent via Post are becoming an obsolete way of communicating, because they just aren’t fast enough. We have technology at our fingertips and we rely heavily on the internet. We have our smartphones, tablets, laptops, computers… And they’re all connected to the World Wide Web. But we need to ask ourselves if we are using its full potential. Big chunks of text explaining how your service or product works just aren’t cutting it anymore. With the average attention span of an adult between 2.8 and 8 seconds, that is not nearly enough time to grab the attention of your website visitors.

Engaging marketing videos have seen a rise in popularity in the past few years. When done right, marketing or explainer videos can be a compelling way for a company to stand out. They can be funny, educational, serious, friendly, formal, or casual, depending on the way you want to approach your potential clients.


How can we improve the way we get our message across?

You might see where I was going with this. By using more visuals. Simple, right? Well, yes and no. But we’ll get into that another time. In the meantime, leave us a comment in the section below and give us your thoughts on visuals vs. text.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Create a Winning YouTube Campaign

How to create a winning YouTube

campaign using marketing videos

We have received so many questions from our clients about the potential of using explainer videos as a marketing tool on YouTube, what is the expected ROI, and what is the engagement rate of their videos. To answer those questions I interviewed our expert Brad Merkel from ClearPeach about YouTube Marketing. We also talked about what the advantages are of using both a marketing agency and a video production company when producing videos for YouTube marketing, as well as what the difference is between a standard explainer video and one made for YouTube marketing.

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Watch the video here:

Keep in mind, in order to create a successful YouTube marketing campaign, you need to have:

  1. clear and well-defined YouTube marketing strategy AND
  2. marketing video produced with your YouTube strategy in mind

After you have watched the video, Brad and I would be more than happy to answer any questions about the potential of using YouTube Videos to share your story and help you connect with people in a unique way – show them what you do, how you do it and why you love it. winning youtube campaign

Let’s talk about your specific situation and how a video can help your business grow with YouTube marketing – call us or leave a comment.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

What does a Project Manager do, anyway?

What is the work of a Project Manager? Many times we see a team trying to implement a new system in the IT network of a company, or a new product on the assembly line. While the entire team tries to do its job, one person stays a little separated from the rest, in front of the computer, watching charts and calculating things that don’t seem connected to the project itself.

You might not believe it, but sometimes, this is the most important person in the group. This is the project manager, the specialist that coordinates all the workflows, which is responsible if something goes wrong.

What is the role of the project manager?

The project manager does it all. Programming, marketing, administration, and testing. He or she uses tools to plan the resources, to establish deadlines, to estimate results with Gantt charts, and to determine the efficiency of the team members.

Besides that, staying in touch with the managers of the company, sending mails or reporting is also an important part of this job.

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What are the responsibilities of a project manager?

If the project is successful, the entire team is congratulated. If the project fails, the project manager is to blame. Many times, the project manager depends on other people to have success, and even if he can’t be blamed if some people from the team are incapable of doing their jobs, he or she will take the fall. This is because the PM has to use the existing resources to obtain the required results. If one of the team members is not effective, it is the job of the project manager to eliminate the “weak link” from the chain, or to make it better.

What is project management?

Project management is a relatively new concept, although the job itself exists for millenniums. The pharaohs were project managers while people were building their own pyramids, and Michelangelo was the project manager for the Sistine Chapel. Today, things are more complex, but the basic principles of project management remained the same.

Project management today means to initiate and plan the project, to manage the resources and the expectations of the client, to execute the project, and to communicate with all the other parties involved.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to have a successful business overnight?

There are a lot of companies and startups which became a success almost overnight, after spending more time than they would like to at the bottom of the pile. Nowadays, startups and new ventures are at every corner and the number in the millions. Unfortunately, only 10% of them will ever last more than year and only 1% will become a successful business that will make an impact.

So, how to improve your chances of becoming a success? Let’s take an example.

succeed overnightDropbox, one of the most popular cloud storage services today, was a small startup which was started in June 2007, got a small seed investment and was officially launched in 2008. Throughout the first year they were having a problem with getting new users. Spending a tremendous amount on an adwords campaign, they had a disproportionate and unprofitable conversion rate (for every $300 spent, they got $99 back). This was going on for some time, until they decided to try something different.

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Drew Houston, the founder, created a video which explained the features and services which Dropbox offered and promoted it via all possible means (mostly social networks) to the wider audience. This 4 minute tutorial explainer video was created so the viewers can easily understand the advantages, features and all aspects of this service. Literally overnight, they had 70,000 new signups, and went from 5,000 to 75,000 users.

Dropbox isn’t the only industry leader which uses explainer videos. Pepsi, Google, Microsoft and a lot more use this marketing tool to promote and explain their businesses. The best thing, as with any modern tool, it has become so accessible that everyone can have it, regardless if you are an industry leader, a startup on the rise or a small mom and pop shop.

successful business

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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