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The Secret (and Simple!) Marketing Weapon IT Companies Need To Be Using

If your IT company just made a killer explainer video with a quality script and eye-popping graphics, you probably can’t wait to upload it and watch people flock to your website. Before you do that, there’s one thing in your explainer video production you need to make sure is not missing – a winning call-to-action (CTA) at the end of your video.

In terms of grabbing the viewer’s attention and increasing conversion rates, the last few seconds of the video are absolutely crucial. Rather than thinking about CTA as simply the icing on the cake, think of it as an indispensable part of every great explainer video. Since the purpose of a video is not just to tell a story about your IT business, but to get people to act on your offer – adding an irresistible call-to-action is a must for video marketing.

CTA - image 1 - cover-1

Whether you decide on a spoken message, a text at the end of the video or a CTA button, there are four basic principles to stick to when creating a super-effective call-to-action. Check out the following guideline that will show you how to end an explainer video with a compelling and conversion-boosting CTA.

  1. Ask a question

It’s worth keeping in mind that an explainer video is more of a dialogue, than a lecture. To make the most of it for your IT products or services, you need to include your audience in the conversation. Adding a call-to-action (CTA) in the form of a question can make a difference between a passive listener and an active customer. Ask your viewers to leave a comment on the video and show genuine interest in hearing about their own experiences, suggestions, or solutions. People have an inherent desire to share their knowledge, so inviting them to answer a question at the end of the video can substantially increase audience engagement. However, a simple yes-or-no answer will not suffice, so avoid close-ended questions. The question should be interestingly worded so as to encourage a more detailed customer response.

  1. Be clear and precise

When putting in a request with your audience, don’t tiptoe around it! The language of an effective CTA has to be concrete and precise. If you want the audience to act on your proposition regarding IT products or services, it’s best to avoid vague and generic requests such as ‘read more’, ‘see next’, or ‘go here’.Instead, be as specific as possible and use active words that tell the viewer exactly what to do next: subscribe, call, comment, share, watch, download etc. Keep in mind though that one or two requests are enough. Don’t go overboard by asking people to take several actions in one video, as too many choices will overwhelm the audience and decrease user engagement.

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  1. Offer something for free

Do you want to create a CTA so compelling that your viewers can’t help but click? Make them an offer they can’t refuse! Adding the word ‘free’ in your CTA can work as a strong incentive for conversion.Instead of demanding people immediately make a purchase on first viewing, add an alluring CTA at the end of your video to gain your audience’s trust. Getting people to follow through on a requested action by giving something for free is an extremely effective way to build customer loyalty. Whether it’s a 30-day trial, a toll-free number, an email newsletter, or a subscription plan, a CTA that pledges something for free highlights the perceived value of the offer and is much more likely to grab the viewer’s attention than a salesy proposal.

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  1. Set a time limit

One of the most important characteristics of effective CTAs is the sense of urgency they create in the audience. If there’s no perceived time-limit to your offer, viewers are more likely to give your CTA a rain-check, even if it’s free stuff you’re offering.If you want your explainer video to serve its purpose effectively, you need to add a it’s-now-or-never CTA that will compel visitors to take an action before the video ends or immediately after. Place words such as ‘now’, or ‘today’ next to the action verbs in the CTA to emphasize the importance of urgent action. A CTA that encourages visitors to act immediately is a smart video marketing tactic for your explainer video production that builds website traffic and leads to higher click-through and conversion rates.

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What is your idea of a highly effective CTA? Feel free to share your thoughts, tips, and suggestions in the comment section below!

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How 3 Different IT Companies Use Video to Stand Out in the Marketplace

Discover how 3 different IT Companies are using animated explainer videos to showcase products and services along with generating more business.

In 2016, video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.
  • 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
  • According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago.
  • 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.
  • 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.
  • 96% of B2B companies are planning to use video in their content marketing over the next 12 months.

So what goes into creating a killer video to help your IT company differentiate itself in the marketplace and with customers and clients alike?

Below are 3 different examples of IT company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


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VIDEO 1: Smartwave
In this video Smartwave wanted to showcase their process management tool. Here’s how it looks:


VIDEO 2: Gladinet

Gladinet is a company that understand just how important it is that a video is focused on one idea so they made a series of videos to explain different things. In this one Gladinet explains their cloud enabled file syncing and sharing platform. Here’s how it looks:


VIDEO 3: eQuest

Here eQuest wanted to present their work order management and quality control inspection platform. Take a look:

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How Video Is Enhancing These Energy Companies’ Marketing Approaches

2016 is huge for the video! Consider this piece of information: according to a forecast produced by Cisco, video will account for 80 percent of all Internet traffic in 2019!

So, if you’re still wondering what all this buzz about explainer videos is, we’re here to tell you – they kick ass!

Take a look at these facts:

  1. 1 video = 1.8 Million
    Words Research shows that one video equals 1.8 million words! This means that using explainer videos as a part of your marketing strategy is essentially a way of compressing pages upon pages of text into short, consumer-appealing format.
  2. Video attracts website traffic
    It can be challenging to explain your business to your target audience in a way that will drum up user interest and attract new visitors. There’s little attention-grabbing potential in merely listing your services in text form, and nothing particularly ground-breaking in using only graphics on your landing page. Video, however, can send your website traffic through the roof! Did you know that US adults spend over 5 hours every day watching videos?
  3. High conversion rate
    People are more likely to click on a call-to- action that’s part of a video than the one next to an article or a graphic. Hard to believe, but true nevertheless – a clever explainer video can increase purchase intent by a whopping 97%!
  4. It will up your Google rank
    Explainer videos are made with the target audience in mind. Their content is tailored to closely match the consumer inquiries and provide quick answers, which directly translates into a higher search engine ranking. Websites with indexed explainer videos are 53 times more likely to show up on first page of Google search results than those that rely solely on text and graphics.

Below are 3 different examples of oil and energy company videos. Two of which we developed with our clients.


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VIDEO 1: IDT Energy

In this video IDT Energy wanted to showcase their service. Here’s how it looks:

VIDEO 2: Fuelled

Fuelled is a company that understands the power of video. They are an Energy Community who procure and purchase products, services and technologies. In this video, Fuelled explains what they do. Take a look at it:

VIDEO 3: Exxon Mobil

This is an explainer video made by Exxon Mobil, international oil and gas company, explaining the outlook for Energy. They wanted to present what the world will look like in 2040 and beyond. Here wanted to present their work order management and quality control inspection platform. Take a look:

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

Video has so many advantages over other forms of promotion, especially in 2016! Precisely, video has 5 key advantages over in-person presentations or slide shows:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs when you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds really is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

So, how can you make a killer video to help your financial service company differentiate itself in the marketplace and with customers and clients alike?

Take a look at 3 different examples of financial services company videos that we at Myevideo developed with our clients.


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Video 1: Beacon Funding explains their financial service

Video 2: Blackstone Kaching presents their 123 POS Registry System

Video 3: Credit Point, a company that works with clients in cash conversion cycle.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why Is Video Taking Over These 3 Medical Service Companies’ Marketing Strategies?

With 55% of people watching videos every day, no wonder that in 2016 video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Here are 5 reasons why your business needs explainer video:

  1. Let’s be crystal clear: Clarifying your business’s work and product information is paramount. A survey by Video Rascal showed that 85% of people buy a product after watching a video about it.
  2. A friendly introduction: People want to know who is on the other side of the line when doing business. They want to see a friendly face! So show yourself to them with the help of a neat explainer video.
  3. Viral videos: Videos are very easily shareable and have an extremely high probability of going viral.
  4. Improved SEO: SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s unpaid results. Google ranks websites with video way higher than ordinary text.
  5. Increased click-through rate: Embedding video content in introductory e-mails increases click-through rates all the way up to 96%. Moreover, video embedding reduces subscriber opt-outs by an amazing 75%. Now that’s something!

Below are 3 different examples of company videos promoting medical services that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


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Video 1: Here is video we made for Evive Health that explains their services in helping people take action on their health.

Video 2: California Teachers Study explainer video for Medial study and research.

Video 3: Moore Clinical Research is conducting Clinical research study. Here is their explainer video.

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

3 Examples of Killer Marketing Videos for Higher Education

I don’t know if you’ve noticed, but 2016 is huge for video! Just consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.

There are many reasons and benefits in favor of the video content but here are 4:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

However, keep in mind that, whatever video you make, it has to be top quality!

Take a look at explainer videos we at Myevideo produced for clients in the Higher Education Business:


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Video 1: Explainer video for Concordia University IT Bootcamp that offers a 12 week coding program.

 

Video 2: Emerson Educational Consulting is helping students get answers when choosing colleges. They are a knowledgeable guide.

 

Video 3: Penn Foster created a series of 3 videos, this one they explains their College.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 E-learning Companies Are Using Video to Boost Enrollments

We love how our clients in the online learning business are using animated explainer video to showcase their products and services. They already know that in 2016 video is becoming crucial when it comes to presenting themselves to prospective students and boosting their enrollments.

Why? This is what you can get out of an explainer video:

  1. Increased conversion rates: Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent.
  2. Higher sign-up rates: Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity
  3. Bounce rate reduction: Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates.
  4. CTA click-through rate boost: Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference.

Below are 3 different examples of e-learning company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1:

Explainer video for Learning house that provides assistance in development of online learning programs.

 

Video 2:

Motive learning provides management system as a service for their online learning platform, aimed at company trainings.

 

Video 3:

Explainer video for Motive learning that offers customized online training services.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that

bandwagon is heading straight for the future of marketing!

Why? Here are 5 benefits of explainer videos:

  1. Increased conversion rates: Explainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof.
  2. Perfect business pitch: The ability to explain your fundraising campaign and cause is a telltale sign that a marketing strategy is working.
  3. Extended audience reach: In 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone.
  4. Better understanding of your client needs: Want to build a strong relationship with your target audience or clients? Then keep in mind that people are more than statistical data. Video promotion is much more likely to invite audience engagement than a piece of writing.
  5. Better Google ranking: Websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.

Below are 3 examples of explainer videos on the topic of fundraising. Take a look:


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Video 1: YMCA in Toronto fundraising for new facilities.

Video 2: Pointburst, app that supports fundraising.

Video 3: Share fundraising explains their campaign management tools.

 

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Tips on how to get your customer to understand your business in 20 seconds

Good things in life take time, but what if I told you that in the video marketing world, great things can happen in the blink of an eye? More precisely, you can make great things happen in as short as 20 seconds! Today, an average person will spend no longer than twenty seconds on a page before leaving, which is why the number one rule to keep in mind when making explainer videos is the same one that applies to face-to-face contact: you don’t get a second chance at a first impression.

We know that the prospect of explaining your business in such a short time sounds daunting, which is why we bring you five easy tips on how to pitch your idea to viewers, grab their attention and turn a casual viewer into a committed customer – and all of that in just twenty seconds!

  1. Cook up a plan!

As the saying goes, “By failing to prepare, you’re preparing to fail”. The first step of the process is a thorough and well-planned brainstorming session. You might be tempted to skip this step, especially if you’re a newcomer in the video marketing world, but the importance of brainstorming cannot be stressed enough. Unless you set aside the time to rake your brain and let the ideas germinate, you risk making a video that has all the superficial charm, and none of the core message.

Cook up a plan
Come to the aid
  1. Come to the aid!

Once you’ve gone over the general concept, it’s time to identify the problem and offer solutions. The problem refers to whatever it is that prompted the customers to seek out your services in the first place. Is it value for money? Reliability? Brand prestige? You need to put yourself in your customer’s shoes and figure out what they really want, so that you can create a video that in twenty seconds clearly highlights the problem-solving aspects of your business.


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  1. Cut to the chase!

It’s true that a great explainer video doesn’t need more than twenty seconds to communicate its message to the audience, but what that short time slot also means is that there’s not a second to waste! Your customers don’t want to hear about your company’s history or the technicalities of running a business, so make the message clear and concise. Keep the language straightforward and the tone neutral to create a video that precisely underlines the key benefits of using your services.

Cut to the chase
Crack a smile
  1. Crack a smile!

Getting an explainer video just right is no joking matter, but that doesn’t mean you shouldn’t offer your customers a service with a smile. Maintaining a professional tone is essential, but be careful not to make your video an equivalent of a pushy salesperson. People of all backgrounds respond to humor much better than to technical terminology and sales jargon. Keep things professional at all times, but don’t hesitate to throw some light-hearted fun in the mix. At the end of the day, explainer videos give you a unique chance to put a twenty-second smile on your customers’ faces. Don’t miss it!

  1. Close the deal!

Last, but not least, don’t forget to include a compelling call-to-action at the end of your video. The ultimate goal of your explainer video should be to build rapport with your target audience, and the best way to do this is to address them in a direct, friendly way. Invite your viewers to like, comment, and share your video, and let those twenty seconds be the start of a strong relationship between you and your customers.

Close the deal

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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Why should I have a video on my homepage?

Your homepage is your virtual face. Think about it, first impressions count, and in real life, a friendly smile is what everyone would like to see when meeting someone new. The same applies for your homepage. If you want people to stay on your page, you have get them interested right from the start.

We already discussed the importance of having videos to boost your business, as well as which type of video to use to tingle your audience’s attention. Now, we’ll have a brief review of the positive aspects of having a video on your homepage.

First of all, videos are a great boost for SEO. A research by Forrester has shown that, for Google, pages with indexed videos have up to 50 times more chance of getting a better ranking than ordinary textual pages. Don’t forget you have to keep up with modern day trends. A research by Nelsius has indicated that 64% of marketers expect that video will be the foremost media for their future strategy.

First impressions are paramount. Axonn Media revealed that 7 in 10 people view brands more positively after watching a video about them. It’s up to you whether you’ll make a pitch video to sell your services in a succinct and attractive way, or a promotional video advertisement to introduce the core of your offering.

companies with videos are more engaged with customer

77% of consumers think that companies with videos are more engaged with customers. Having a video on the front line, on your homepage, hits the jackpot. Some make a huge mistake by putting their videos on their About page. Don’t count on viewers to visit your About page to find out more about you and your company. Get them interested as soon as they land on your homepage!

It’s worth noting that a lot of people nowadays use their mobile devices for surfing the web. Which means that they run through the web faster, and spend less time on pages. This leaves you less time to present yourself, which by itself eliminates the possibility of textual description. But, with the help of a video, your chances of catching their attention rises. According to Unbounce.com, approximately 30% of page visitors watch introductory videos and 50% of these viewers watch the video in its entirety. Not only that, but research has also shown that more than 3 out of 5 customers will invest 2 minutes in watching a video explaining the product in question, and 37% of these customers will watch a video that is over 3 minutes.


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Of course, pay attention and try not to get carried away. Keep your videos on your homepage around 90 seconds. Nobody will watch it if they see that they have to sit through a half hour one, even if it’s the most interesting thing they’ve ever come across. People unfortunately don’t have that luxury anymore. And, always, absolutely always, go for and demand quality from your videos. Remember, what you pay is what you get.

Remember, what you pay is what you get.

Lastly, use your homepage video as a tool to entice people to look up all of your services. Create a good teaser text within it as a call to action, hyperlink your video with your other pages, include location information, and how people can get in touch with you. If you do all this in a friendly and fun way, viewers will surely get interested, and will browse through your entire web page.

When Crazy Egg posted an explainer video on their homepage, it helped them generate an extra $21,000.00 monthly income. If that isn’t reason enough to make a video, I don’t know what is.

Tell us what you think! Is embedding a video in your homepage a good idea? Leave a comment below, and share your thoughts.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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