phone iconCALL US: +1(833)323 5888

Category : Marketing

Home/Archive by Category Marketing

Millennials and Corporate Videos: The Greatest Love of All

You must have noticed by now that corporate video production has become a go-to marketing strategy of nearly every company out there, big or small. But how much do you know about the largest group of corporate video consumers: the almighty millennials? It’s not at all surprising that companies love videos: from product promotion and brand building to employee recruitment and management training, there’s nothing a well-made corporate video can’t do. But what is it about corporate videos that appeals so much to young adults in the workplace?

First off, let’s talk numbers. Did you know that Baby Boomers are no longer the largest living age group in America? The post war babies have been officially surpassed by millennials – the generation born roughly between mid 1980s and early 2000s.  According to a recent report from the United States Census Bureau, millennials are now officially the largest living generation in the United States. There are now 75.4 million millennials living in the U.S., compared to 74.9 million Baby Boomers.

Millennials and Corporate Videos The Greatest Love of All

With a millennial (read consumer) population that big, it’s no wonder companies everywhere are falling over themselves to cater to the tastes of the young adults. So much so that marketers are now spending a whopping 500% more targeting millennials than all other age groups combined! And what’s the best way to appeal to young adults in the workforce or on their way to enter it? You guessed it: corporate video!

Lazy, entitled, self-indulgent, narcissistic, work-shy . . . these are just some of the many stereotypes about the millennial generation in the workplace. Like all stereotypes, these are both true and false. Sure, some millennials are some of those things some of the time, but a great many of them are no different than employees from any other age group. They want what all workers want: to do what they love, leave a positive mark on the company, and climb up the career ladder toward long-term financial security. There’s one thing though that sets young adults apart from other generations in the workplace: millennials LOVE videos. And that love is so strong that millennials are actually the biggest group of video consumers in America!


The Ultimate Guide to Explainer Videos download

For Baby Boomers, live television was once the Holy Grail of marketing, but millennials are like so over TV. Did you know that YouTube now reaches more young adults than all cable networks in the U.S. combined? Millennials don’t watch TV, they watch videos. Short, shareable videos. And it’s all thanks to smart devices attached to every millennial like a fifth limb. For companies, this means it’s never been easier to reach the millennial consumer base. 60% of millennials say they’d rather watch a corporate video than read a newsletter, while 7 out of 10 millennials watch a company video before making an online purchase.

Millennials and Corporate Videos The Greatest Love of All

Whether you choose to call them technology-dependent or tech-savvy, the fact is that millennials love using their fancy gadgets to watch videos on the daily. And you know that when a millennial loves something, a millennial needs to tell the whole world about it! One of the biggest advantages of corporate videos over more traditional marketing methods is their shareability, and millennials are your greatest allies when it comes to spreading the word. Not convinced? How about if we told you that millennials are 112% more likely to share videos than any other age group?

Besides shareability, it’s the short format of corporate videos that is right up millennials’ alley. In this topsy-turvy age of technology, we’re all starting to suffer from shortening attention spans. While attention spans of pretty much every age group are dwindling faster than ever, this is especially true of millennials. No reason to despair though! For company marketers looking to use videos to reach millennial consumers, this is actually great news. What better way to capture the attention of a scatterbrained millennial than with a short, engaging video?

While millennials certainly prefer their videos short, they also want their corporate video content personalized and unique. Millennials simply love videos that make them feel like they’re contributing to the larger story. Don’t expect to move your millennial audience to action with generic content: all you’ll get them to do is roll their eyes and smirk as they move on to the next piece of content being offered to them at every corner of the virtual world. Personalized corporate videos have higher engagement rates and millennials are more likely to take action if they feel that video content speaks directly to them.

Millennials and Corporate Videos The Greatest Love of All

Let’s put it this way: if you’re buying a house, it’s all about “location, location, location”, but when you’re marketing to millennials, it’s “personalization, personalization, personalization.” Whether it’s a staff recruitment video or a training video for new employees, corporate videos for millennials need to be original, fun, and engaging.

Take for example these three animated videos about higher education targeting young adults. Given that getting a higher education that leads to better employability is the biggest concern of millennials everywhere, these videos resonate with the young population by addressing their problems directly and offering practical solutions. These animated corporate videos are equally informative and fun to watch — a perfect combination for appealing to the hearts and minds of the terminally distracted millennials.

Now that millennials are officially the biggest generation in America, it’s worth repeating that they also represent the largest base of video enthusiasts among all other age groups. Millennials actually spend 48% more time watching videos than any other generation group in the United States. This is why companies that invest in a video production strategy developed with the millennial audiences in mind always reap the benefits in the long run.

The bottom line is this: corporate video production has found its most devoted consumers among the growing millennial generation. The short format of corporate videos appeals to millennials who want their information right here and right now. Corporate videos also allow you to tailor the content to your millennial audience in ways that traditional marketing strategies simply couldn’t. Ask any millennial and they’ll tell you: the age of traditional corporate newsletter is long gone. Today, it’s all about short and engaging video content.

Millennials and Corporate Videos The Greatest Love of All

There’s no denying it: millennials are simply obsessed with all things video! Why do you think corporate videos appeal so much to the young adults? Leave us your thoughts in the comment section below!

 

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Continue Reading

6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that bandwagon is heading straight for the future of marketing. “That’s all fine and dandy”, you might say, “but what it is exactly that makes explainer video for IT companies so great?” The short answer is: everything! For the longer one, keep reading and learn all about 6 solid ways explainer videos help IT companies increase revenue.


The Ultimate Guide to Explainer Videos download

02 7 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 1. Increased conversion ratesExplainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof. According to research by Unbounce, using an explainer video can increase conversion rates by 20%, while another case study showed the percentage to be even higher – up to 34% increase in conversion rates. Given that the human brain processes visual information 60,000 times faster than textual content, it comes as no surprise that an engaging explainer video has the power to turn a passive viewer of your IT products or services into a regular customer in a matter of seconds.
2. Perfect business pitchThe ability to explain your IT business very quickly is a telltale sign that a marketing strategy is working. Would-be customers don’t want to read an in-depth analysis of your business just to find out if you offer the kind of service they’re looking for, which is why explainer videos are an ideal medium to pitch your business to your target audience succinctly and effectively. But that’s not all. A Forbes study showed that 75% of senior executives watch business-related videos regularly, which means that a great explainer video can attract not just customers but potential business partners as well. 03 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
04 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 3. Extended audience reachIn 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. An average internet user is a multi-tasker, has a limited attention span, seeks out information that is equally entertaining and informative, and loves content that provokes an emotional response. Is it any wonder then that explainer videos are so popular, especially in the IT sector?  Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone, which directly translates into a wider audience reach and an increased chance  of your video promotion going viral.
4. Better understanding of your IT customer needsWant to build a strong relationship with your target audience? Then keep in mind that customers are more than statistical data. To truly understand your customers’ needs, you need the kind of content that resonates with the audience and creates high engagement levels. In other words, you need explainer videos. Video promotion is much more likely to invite audience engagement than a piece of writing. Specifically, customers are 36% more likely to comments, 39% more likely to share, and 56% more likely to hit the ‘like’ button on a video than on an online article. The personable style of explainer videos can help you tap into your consumers’ needs and gain a better understanding of their online habits. 05 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
06 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 5. Better Google ranking of your IT companyThe first-page of Google search results is every marketer’s dream-come-true. In 2013, Google introduced a new algorithm, nicknamed Hummingbird, which offers results based on the form and the context of the question, rather than on specific keywords. Since explainer videos are designed to directly address customer’s needs and offer solutions in a very short time slot, this means that websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.
6. Improved mobile marketingAn effective mobile strategy of your IT company is based on simplicity and precision. Since explainer videos are usually less than a minute long and offer valuable information while keeping the viewer engaged, they fit right in the world of mobile marketing. Given that by 2016 mobile devices will account for 53 percent of all internet traffic, marketers should not miss out on a chance to optimize explainer videos for mobile device viewing. Explainer videos are an ideal way to connect with busy mobile users who are always on the go, and as such should be a go-to marketing tool for everyone who is looking to cater to a wider demographic. 07 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016


Want to learn more about the benefits of video marketing and how explainer videos help
 IT companies increase revenue? Like us on Facebook and follow us on Twitter for more valuable advice straight from the experts!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

The Secret (and Simple!) Marketing Weapon IT Companies Need To Be Using

If your IT company just made a killer explainer video with a quality script and eye-popping graphics, you probably can’t wait to upload it and watch people flock to your website. Before you do that, there’s one thing in your explainer video production you need to make sure is not missing – a winning call-to-action (CTA) at the end of your video.

In terms of grabbing the viewer’s attention and increasing conversion rates, the last few seconds of the video are absolutely crucial. Rather than thinking about CTA as simply the icing on the cake, think of it as an indispensable part of every great explainer video. Since the purpose of a video is not just to tell a story about your IT business, but to get people to act on your offer – adding an irresistible call-to-action is a must for video marketing.

CTA - image 1 - cover-1

Whether you decide on a spoken message, a text at the end of the video or a CTA button, there are four basic principles to stick to when creating a super-effective call-to-action. Check out the following guideline that will show you how to end an explainer video with a compelling and conversion-boosting CTA.

  1. Ask a question

It’s worth keeping in mind that an explainer video is more of a dialogue, than a lecture. To make the most of it for your IT products or services, you need to include your audience in the conversation. Adding a call-to-action (CTA) in the form of a question can make a difference between a passive listener and an active customer. Ask your viewers to leave a comment on the video and show genuine interest in hearing about their own experiences, suggestions, or solutions. People have an inherent desire to share their knowledge, so inviting them to answer a question at the end of the video can substantially increase audience engagement. However, a simple yes-or-no answer will not suffice, so avoid close-ended questions. The question should be interestingly worded so as to encourage a more detailed customer response.

  1. Be clear and precise

When putting in a request with your audience, don’t tiptoe around it! The language of an effective CTA has to be concrete and precise. If you want the audience to act on your proposition regarding IT products or services, it’s best to avoid vague and generic requests such as ‘read more’, ‘see next’, or ‘go here’.Instead, be as specific as possible and use active words that tell the viewer exactly what to do next: subscribe, call, comment, share, watch, download etc. Keep in mind though that one or two requests are enough. Don’t go overboard by asking people to take several actions in one video, as too many choices will overwhelm the audience and decrease user engagement.

CTA - image 2-1


The Ultimate Guide to Explainer Videos download

  1. Offer something for free

Do you want to create a CTA so compelling that your viewers can’t help but click? Make them an offer they can’t refuse! Adding the word ‘free’ in your CTA can work as a strong incentive for conversion.Instead of demanding people immediately make a purchase on first viewing, add an alluring CTA at the end of your video to gain your audience’s trust. Getting people to follow through on a requested action by giving something for free is an extremely effective way to build customer loyalty. Whether it’s a 30-day trial, a toll-free number, an email newsletter, or a subscription plan, a CTA that pledges something for free highlights the perceived value of the offer and is much more likely to grab the viewer’s attention than a salesy proposal.

CTA - image 3-1

  1. Set a time limit

One of the most important characteristics of effective CTAs is the sense of urgency they create in the audience. If there’s no perceived time-limit to your offer, viewers are more likely to give your CTA a rain-check, even if it’s free stuff you’re offering.If you want your explainer video to serve its purpose effectively, you need to add a it’s-now-or-never CTA that will compel visitors to take an action before the video ends or immediately after. Place words such as ‘now’, or ‘today’ next to the action verbs in the CTA to emphasize the importance of urgent action. A CTA that encourages visitors to act immediately is a smart video marketing tactic for your explainer video production that builds website traffic and leads to higher click-through and conversion rates.

CTA - image 4-1

What is your idea of a highly effective CTA? Feel free to share your thoughts, tips, and suggestions in the comment section below!

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 Different IT Companies Use Video to Stand Out in the Marketplace

Discover how 3 different IT Companies are using animated explainer videos to showcase products and services along with generating more business.

In 2016, video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.
  • 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
  • According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago.
  • 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.
  • 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.
  • 96% of B2B companies are planning to use video in their content marketing over the next 12 months.

So what goes into creating a killer video to help your IT company differentiate itself in the marketplace and with customers and clients alike?

Below are 3 different examples of IT company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

VIDEO 1: Smartwave
In this video Smartwave wanted to showcase their process management tool. Here’s how it looks:


VIDEO 2: Gladinet

Gladinet is a company that understand just how important it is that a video is focused on one idea so they made a series of videos to explain different things. In this one Gladinet explains their cloud enabled file syncing and sharing platform. Here’s how it looks:


VIDEO 3: eQuest

Here eQuest wanted to present their work order management and quality control inspection platform. Take a look:

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

Video has so many advantages over other forms of promotion, especially in 2016! Precisely, video has 5 key advantages over in-person presentations or slide shows:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs when you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds really is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

So, how can you make a killer video to help your financial service company differentiate itself in the marketplace and with customers and clients alike?

Take a look at 3 different examples of financial services company videos that we at Myevideo developed with our clients.


The Ultimate Guide to Explainer Videos download

Video 1: Beacon Funding explains their financial service

Video 2: Blackstone Kaching presents their 123 POS Registry System

Video 3: Credit Point, a company that works with clients in cash conversion cycle.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 E-learning Companies Are Using Video to Boost Enrollments

We love how our clients in the online learning business are using animated explainer video to showcase their products and services. They already know that in 2016 video is becoming crucial when it comes to presenting themselves to prospective students and boosting their enrollments.

Why? This is what you can get out of an explainer video:

  1. Increased conversion rates: Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent.
  2. Higher sign-up rates: Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity
  3. Bounce rate reduction: Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates.
  4. CTA click-through rate boost: Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference.

Below are 3 different examples of e-learning company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1:

Explainer video for Learning house that provides assistance in development of online learning programs.

 

Video 2:

Motive learning provides management system as a service for their online learning platform, aimed at company trainings.

 

Video 3:

Explainer video for Motive learning that offers customized online training services.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that

bandwagon is heading straight for the future of marketing!

Why? Here are 5 benefits of explainer videos:

  1. Increased conversion rates: Explainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof.
  2. Perfect business pitch: The ability to explain your fundraising campaign and cause is a telltale sign that a marketing strategy is working.
  3. Extended audience reach: In 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone.
  4. Better understanding of your client needs: Want to build a strong relationship with your target audience or clients? Then keep in mind that people are more than statistical data. Video promotion is much more likely to invite audience engagement than a piece of writing.
  5. Better Google ranking: Websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.

Below are 3 examples of explainer videos on the topic of fundraising. Take a look:


The Ultimate Guide to Explainer Videos download

Video 1: YMCA in Toronto fundraising for new facilities.

Video 2: Pointburst, app that supports fundraising.

Video 3: Share fundraising explains their campaign management tools.

 

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

4 Ways Visuals Help IT Companies Differentiate Product and Service Offerings

Are you using visuals to create content? If not, it’s high time you started!

Visual content, including explainer video production is taking the web by storm. To put things into perspective, it’s been reported that tweets with images receive 89% more favorites and 18% more clicks than the ones without an image.

Today, there’s nothing more off-putting to internet users than seeing a bunch of plain text in a social media post or on a web page. Why? Well, simply because it’s part of our nature to prefer pictures more than words on paper/page. Visuals are easy to understand and don’t require that much effort. Visual content is more compelling, engaging and therefore more interesting.

That being said, visuals can be used to present data and difficult concepts in a more creative and fun way. Otherwise boring and difficult-to-understand stats and numbers can be made interesting and easy-to-digest.

So, are you convinced enough that you should be incorporating visuals into your content marketing? Ready to make some changes? Stay tuned for ideas and tips on how to use visuals to get your message across:

Infographics

Infographics are useful to explain difficult-to-understand concepts and ideas, especially for the IT sector.

02 How to incorporate more visuals to get your message across They are perfect to present information (especially if you have more than one point) in a more appealing and reader-friendly way. By converting the information you have into graphs, maps, images and/or stories people will be able to absorb it more quickly and easily. Plus, infographics are known to generate a lot of traffic. A single infographic can reach out to as many as 15 million people. Although creating an infographic may seem like a tough task, it can be quite easy actually. You can find free infographic templates available to download or use on sites like Freepik, Hubspot and many others.

GIFs03 How to incorporate more visuals to get your message across

How familiar are you with GIFs? GIFs are extremely popular on social media mostly because they’re funny and interesting. Although their primary function was to entertain, people are starting to recognize more potential uses of GIFs, as they can be used to present serious topics as well. You can use GIFs to show a product, to tell a story, to demonstrate how something is done step by step, to play an ad, etc. If you want a ready-made GIF, just go to websites like Tumblr, Giphy and Imgur. But if you have your own images you want to turn into GIFs, tools like EZGIF, Gif Creator and/or Giphy Cam can help you with this.


The Ultimate Guide to Explainer Videos download

Data visualizations

Data visualizations are another great way to visually communicate with your audience and get your message across.

04 How to incorporate more visuals to get your message across

With data visualizations, you simply present the info in a pictorial and/or graphical way. The difference between infographics and data visualizations is that infographics are usually used to present more than one point – sometimes a whole story. Data visualizations, on the other hand, are used to present a point or two. For example, if you have some statistics that you need to use to support your claim, the best way is to visually present them by using charts, diagrams, graphs, or even heat maps. Data charts are usually simple but they have more impact on people than if you just presented the information in numbers.

 

05 How to incorporate more visuals to get your message across

Bring your ideas to life with explainer video production

Last but not least – use explainer videos to convey your message. If you’re looking for ways to promote your brand, there’s nothing more engaging than videos. Explainer videos have a great potential of reaching out to a large number of people extremely quickly. How-to videos, Q&A, and tutorials are a perfect way to show off your expertise and capture your audience’s attention. Also, consider uploading your videos to YouTube to boost your rankings. Good explainer video content is clickable, shareable and likeable! People simply love them, because looking at a captivating video definitely beats out reading words on a page.

 

What techniques do you prefer to use to communicate visually? Let us know in the comment section.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Continue Reading

The Elevator Pitch Comparison

What crazy things will people come up with! An “elevator pitch”? What is that, a sound that comes out of a moving elevator? Well, no, not really; but the concept does have to do something with elevators. Sort of. It’s about the time you spend in one going from one floor to the other. And where does “pitch” come in all this? Pitch, like in baseball? No, but the thing it refers to is just as energetic as a pitch. Let’s take a look.

An elevator pitch is a short, but very powerful message one conveys to the other. Its main focus is to introduce a company, project, idea, or a plan. The introduction has to be succinct and interesting, so as to keep the other person’s attention, compelling them to start a deeper conversation or leave their contact info for a future meeting. Hence the use of the word “elevator” and “pitch” – the whole thing shouldn’t last more than 30 seconds to 1 minute, like an elevator ride, and should be straight to the point and direct, like a pitch.

01_Pitch_Comparison

With an elevator pitch, the most important thing you have to keep in mind is the message you want to convey and the target audience. Traditional elevator pitches don’t differ that much one form the other – they are like short speeches. The only thing the speaker needs to decide is that, depending on the occasion, whether the pitch will be formal or informal.

Some stand by the idea that the elevator pitch in the above mentioned form is obsolete, that the 21stcentury requires even more impact than a short speech. Daniel H. Pink, for example, thinks that the elevator pitch has evolved into six different pitches: the pixar pitch, the subject line pitch, the rhyming pitch, the question pitch, the twitter pitch and the one-word pitch.

But all of the above are more or less plain, textual elevator pitches, or elevator pitches that require a live audience. As we live in the 21st century, where the World Wide Web is blooming, these forms of pitches, although useful, will not reach out to as many as one would like.

So, what would the ideal elevator pitch in the 21st century be?


The Ultimate Guide to Explainer Videos download

It has to be something that uses the full potential of communication of our present day society. For starters, it has to be on the Internet.

Using bright colored, interesting and well-made textual ads is good. They draw attention and don’t take much time to digest. However, they may not leave such a strong impression on the reader. It’s just text.

02_Pitch_Comparison

Posting sound files similar to radio commercials may be just as ineffective. It’s really hard to draw someone’s attention with just plain sound – it has to be super dynamic, otherwise people are likely to treat it as background noise.

Most probably, the best elevator pitches of the 21st century are the combination of the two above, resulting in video ads and explainer videos. Both of them incorporate state of the art audio-video technology. They are pleasant to view as well as entertaining and stimulating.

Video ads may be more frequently used, as they are mostly quite short on the World Wide Web and can be watched in one breath. They give quick info about their topic, and the viewer, if intrigued, will look deeper into the whole subject.

Explainer videos give more detail about their topic, and, if made correctly, are a great way of drawing anyone’s attention to what you want to put forward. The message will really stick, especially if the ratio of entertainment and information are correctly balanced.

It is up to you what you want to use as an elevator pitch. Although video ads and explainer videos sound like the best possible option, you should most definitely do some research and carefully consider your target audience before choosing the medium of your pitch. Some may not have the luxury of spending time on watching videos, and prefer a quick scan of text ads on a homepage.

If you have any best practices to share about pitching, feel free to leave a comment below.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Continue Reading

Top 2016 Marketing Trends for Small Businesses

Wondering what the top marketing trends in 2016 will be? Well, wonder no more! We bring you the scoop on the hottest marketing crazes that will be the talk of the town in the approaching year.

Staying on top of the latest trends can make a world of difference for small business owners, since even something as simple as adopting a new marketing trend can turn a small business into a huge overnight success. The world of marketing is fast-paced and increasingly volatile, which means that keeping up with the latest trends, is an absolute must for small businesses looking to rise above the fierce competition.

Whichever way you look at it, today’s preparation is tomorrow’s success – and with the New Year only days away – it’s time to start preparing! Read our list of the top 2016 marketing trends for small businesses, and greet the New Year ready for success.

Video marketing

Video marketing

Why save the best for the last, when we can kick off our list with the biggest and hottest content marketing trend in recent times – video! Videos were all the rage in 2015: they were regularly used by over 90% of content marketers, watched weekly by 75% of business executives, and took up over 50% of all consumer internet traffic. Not only will the video marketing phenomenon continue in the next year, but video is predicted to become the undisputed leader in content marketing for businesses of any size in 2016. Versatile, affordable, and audience-friendly – in 2016 videos are bound to play the biggest part in transforming small businesses into bigger and better ones.

Social media

Social media

If you think search engines are the supreme rulers among the referral sources, you’re in for a big surprise! For a long time, Google was the top referral source for major publishers, but in 2015, the coveted role was overtaken by Facebook. Plus, it looks like the social networking website will keep the top spot in the approaching year too. According to Parse.ly CTO Andrew Montalenti, the influence of Facebook has “shown it’s on a continued growth trajectory.” What does all this mean for small businesses? It means that for a marketing campaign to be successful in 2016, business owners will have to keep the finger on the pulse of social media and come up with a way to include social media marketing techniques in their campaign.

Mobile marketing


The Ultimate Guide to Explainer Videos download

Mobile marketing

Due to the unstoppable rise of smart phone use, mobile marketing has become one of the leading marketing strategies for both small and big businesses alike. With a growing number of consumers using their pocket devices instead of desktop computers for shopping, small business owners everywhere are rushing to make their websites mobile-responsive. In 2015, 90% of shoppers used their phone for price comparison, and used their devices while shopping in a store. In the following year, mobile marketing is predicted to surpass desktop, which means that small business owners should think mobile when devising their marketing campaigns for 2016. Benefits of mobile marketing for small businesses include cost-effectiveness, high consumer impact, increased response rate, viral potential, among many others.

E-mail marketing

E-mail marketing

With the rapid use of social media and mobile, you might be tempted to think that e-mail marketing is a thing of the past. This of course would be a mistake. Not only is e-mail marketing a very much current trend, but is in many ways superior to social media. In 2015, 60% of marketers chose e-mail is “a critical enabler of products and services”, as opposed to 42% of marketers in 2014. This clearly indicates that e-mail marketing will continue to grow in the following years. According to one study, “e-mail marketing will experience a second coming of age in 2016” – a prediction that small business owners should take seriously before they start brainstorming their marketing campaigns for the approaching year.

Marketing automation

Marketing automation

Marketing automation – the use of software to automate different marketing processes – was one of the leading trends in the outgoing year. In 2015, 68% of the top business-to-business firms used marketing automation for customer acquisition and 50% used it for customer retention. Since there are many marketing automation software which are equally affordable and effective, this marketing strategy is especially valuable for small business owners – helping them to launch campaigns, automate processes, and keep track of the progress. In 2016, marketing automation software is expected to become even more sophisticated, while the content marketing boom and new advertising trends will expand the use of marketing automation platforms across the board.

Marketing_Trends What do you think about these marketing trends? How do they fit in with what you have planned for 2016? Let us know in the comments.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Continue Reading