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How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

So you finally have an awesome explainer video for your IT business. Congratulations!

Well done, the first step towards promoting your IT business is completed. But now there’s another crucial question: where to place the explainer video on your site to get the maximum performance?How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website
Before we start, it’s important to stress that you should give your visitors everything on a silver platter. All the information has to be at their fingertips. Why? Simply because the average attention span of today’s internet users is less than 8 seconds. That gives you very little time to  spark their interest.
They won’t bother to look for something unless you point them in a specific direction.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

Choosing an explainer video already gives you a decisive advantage. When done right, explainer videos can be a valuable ally to your IT business.


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Let’s assume you have made a compelling explainer video production on what your IT business does, what you offer, and what sets you apart from your competitors. Putting it in the wrong place would seriously affect its performance. Because what’s the point of having an awesome explainer video if it’s not visible? Making it easily accessible is a prerogative if you want people to actually see it.

Plus, it’s not just the viewership of the video that matters. Good explainer videos can bring your IT company:

  • more productivity,
  • traffic to your website,
  • new subscribers,
  • new leads.

Yet all of that can go down the drain because of one simple mistake. Luckily for you, the good news is that this little mistake is absolutely avoidable.

So, where would be the perfect spot on your website for you explainer video?

There are three ways you can solve this.

  1.       On your homepage above the fold

One way to do this is by simply placing it above the fold on your homepage as well as on your main landing pages. These are the most prominent spots on your website and there’s a good chance that your video will gain maximum exposure there.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

  1.      Based on the traffic

If you want to be more meticulous in your approach, you should first see which pages on your website get most traffic.

What you should be looking for here are two things: pageviews and bounce rates. Pageviews are quite self-explanatory. They are also known as page impressions, and they refer to the number of pages visitors view at your site.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

Bounce rate, on the other hand, refers to the percentage of people who leave your site before engaging. That means that they enter the site, and leave without clicking on anything else or going to another page on your site.

Figure out which web page has proportionally more page views and less bounce rates compared to the other webpages. Once you have that figured out, you will know where to position your explainer video for maximum results.

  1.      On your blog

If you feature a blog on your website it’s a good idea to place it there as well. This is good for two reasons. Firstly, this will make visitors stay longer on your website, and secondly you will improve your SEO rankings.

So, by placing a video on your blog people will stay longer and you will get to boost your online visibility and reduce the bounce rate.How to Make Explainer Videos Give You the Best Performance for Your IT Company’s Website

  1.      Additional tips

Pay attention to other features as well – such as the ‘play’ button, your company logo and the thumbnail image. These factors can directly affect how many views your video gets. For that reason, you need to have a clearly visible ‘play’ button and an eye-catching thumbnail image. A good practice is to include your company logo as well because you want people to remember you.

You should also consider using the autoplay option. This options allows your video to play automatically whenever a visitor enters the web page where the video is. While this feature is great for a landing page, it’s not recommended for other pages on your website, especially the home page. Many internet users find this feature annoying and distracting.

How to Make Explainer Videos Give You the Best Performance for Your IT Company’s WebsiteYou can also embed your video on your website using LightBox player. Video LightBox has an easy-to-use plugin for WordPress where you can display YouTube or Vimeo videos. It offers interesting popup effects and it also creates a cool thumbnail for your video. This can make your explainer video even more prominent so there’s a greater chance that your visitors will click on it.

What are your thoughts on this? Where do you position your explainer video on your website? Feel free to share your best tips in the comments!

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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4 Ways Visuals Help IT Companies Differentiate Product and Service Offerings

Are you using visuals to create content? If not, it’s high time you started!

Visual content, including explainer video production is taking the web by storm. To put things into perspective, it’s been reported that tweets with images receive 89% more favorites and 18% more clicks than the ones without an image.

Today, there’s nothing more off-putting to internet users than seeing a bunch of plain text in a social media post or on a web page. Why? Well, simply because it’s part of our nature to prefer pictures more than words on paper/page. Visuals are easy to understand and don’t require that much effort. Visual content is more compelling, engaging and therefore more interesting.

That being said, visuals can be used to present data and difficult concepts in a more creative and fun way. Otherwise boring and difficult-to-understand stats and numbers can be made interesting and easy-to-digest.

So, are you convinced enough that you should be incorporating visuals into your content marketing? Ready to make some changes? Stay tuned for ideas and tips on how to use visuals to get your message across:

Infographics

Infographics are useful to explain difficult-to-understand concepts and ideas, especially for the IT sector.

02 How to incorporate more visuals to get your message across They are perfect to present information (especially if you have more than one point) in a more appealing and reader-friendly way. By converting the information you have into graphs, maps, images and/or stories people will be able to absorb it more quickly and easily. Plus, infographics are known to generate a lot of traffic. A single infographic can reach out to as many as 15 million people. Although creating an infographic may seem like a tough task, it can be quite easy actually. You can find free infographic templates available to download or use on sites like Freepik, Hubspot and many others.

GIFs03 How to incorporate more visuals to get your message across

How familiar are you with GIFs? GIFs are extremely popular on social media mostly because they’re funny and interesting. Although their primary function was to entertain, people are starting to recognize more potential uses of GIFs, as they can be used to present serious topics as well. You can use GIFs to show a product, to tell a story, to demonstrate how something is done step by step, to play an ad, etc. If you want a ready-made GIF, just go to websites like Tumblr, Giphy and Imgur. But if you have your own images you want to turn into GIFs, tools like EZGIF, Gif Creator and/or Giphy Cam can help you with this.


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Data visualizations

Data visualizations are another great way to visually communicate with your audience and get your message across.

04 How to incorporate more visuals to get your message across

With data visualizations, you simply present the info in a pictorial and/or graphical way. The difference between infographics and data visualizations is that infographics are usually used to present more than one point – sometimes a whole story. Data visualizations, on the other hand, are used to present a point or two. For example, if you have some statistics that you need to use to support your claim, the best way is to visually present them by using charts, diagrams, graphs, or even heat maps. Data charts are usually simple but they have more impact on people than if you just presented the information in numbers.

 

05 How to incorporate more visuals to get your message across

Bring your ideas to life with explainer video production

Last but not least – use explainer videos to convey your message. If you’re looking for ways to promote your brand, there’s nothing more engaging than videos. Explainer videos have a great potential of reaching out to a large number of people extremely quickly. How-to videos, Q&A, and tutorials are a perfect way to show off your expertise and capture your audience’s attention. Also, consider uploading your videos to YouTube to boost your rankings. Good explainer video content is clickable, shareable and likeable! People simply love them, because looking at a captivating video definitely beats out reading words on a page.

 

What techniques do you prefer to use to communicate visually? Let us know in the comment section.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to get your visitors to engage more on your website

Are you getting traffic to your website, but few of those visitors actually stay and engage? Driving visitors to your website is a measure of your website design as well as marketing efforts. But making them stay and explore is an entirely different story!

There are two single most important things you need your visitors to do if you want your business to thrive, and that is: to buy from you, and to engage on your website.

Both of these activities are essential to the success of your business.

But what makes engagement so relevant in the first place?

When visitors engage on your website it means that they stay longer and explore your website. For some, this means browsing different pages on your website, while for others it means leaving comments, sharing your content on different social media platforms and leaving an email address on the landing page.

By making the users stay and explore you’re lowering your bounce rate (the percentage of users leaving your website after visiting just one page) and increasing your chances of closing a sale and having repeat customers.


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If you want to spur engagement, here are 5 tried-and-true ways to get your visitors to engage more on your website without being distracted:

  1.   Keep the design simple

Web design factors play a huge role when it comes to engagement. However tempting it may be to get a super-modern web design, having a fancy-schmancy website has actually proven to drive visitors away. A study by Google has shown that ‘visually complex’ website designs are confusing and perceived as less appealing by visitors than their simpler counterparts. In a nutshell, the simpler – the better!

Know your audience
  1. Know your audience

Identifying your target audience will help you tailor the design of your website to suit their needs and preferences. This will help you incorporate the elements your website needs to be more appealing. Being specific and narrowing down the features will make your visitors more likely to stay and engage on your website. Knowing your audience impacts the sort of content you need to feature on your website, the colors and the size of the font, etc.

  1. Intuitive navigation system 

Regardless of your target audience, your navigation system should be intuitive if you want users to stay. Easy-to-use websites are the most successful. The average attention span of internet users today is pretty short, so you need to make everything loud and clear otherwise people will lose interest quickly. When a user sees your website, they should immediately know what to do next. This is important because it helps people concentrate on what really matters. Navigation systems that are too complicated distract visitors’ attention. Therefore, they are more likely to wander off or become annoyed and leave your website.

  1. Get personal – tell a captivating story

Pull people in on a human level. Get out of the sell mode. Tell them something about yourself, about your humble beginnings, what obstacles you had to overcome to get to where you are now, etc. This will remind them that you’re one of them, and not just another brand that wants to sell their products or services. Having a captivating personal story will make your brand closer to everyday people who interact with your website. This will in turn make them more likely to engage and consequently buy from you.

Get personal – tell a captivating story
  1. Offer something they can’t find elsewhere

Give your visitors a reason to stay by giving away useful content. People need something fresh and relevant – something they can’t find on every other website. You can feature webinars, video tutorials or blog articles on topics that are useful and interesting to your target audience. Unique and relevant content is more likely to spur engagement and to be shared on social media.

Have you experimented with some other tactics to make your visitors engage? If yes, which ones? Feel free to comment, like or share if you find some of these methods helpful!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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What Is Color Psychology Marketing and How It Affects Your Brand

Did you ever walk into a store only to discover that it wasn’t a store but actually a restaurant?

We tend to associate colors to certain things. If you’re going to a pharmacy, you expect it to be white. A kindergarten not so much. Did you know that there is a part of psychology that studies emotions and reactions of people to certain colors? It is referred to as color psychology.

It has been proven that people react differently to certain colors and that these colors elicit different emotional states, behaviors, and moods. If we take this into consideration, it’s quite easy to see how we can use it for the purposes of marketing, advertising, and overall improvement of sales. Using colors that are appropriate to a given situation is immensely important to the success of your explainer video.

If you know that red encourages action, you might want use it on your retail website because red encourages shoppers to take advantage of your offers. If you are creating an explainer video about all-natural herbal remedies, it would make sense that you use a lot of green. It would be a complete miss if you used, let’s say, purple, since purple is such a rare color in nature. Have you noticed that fast food restaurants are mostly yellow, red, or orange? It’s no wonder that these particular colors are so dominant in these places. They encourage visitors to eat faster and then leave, which is the real reason why these kinds of restaurants exist. Have you noticed that toys, books, or websites for kids are usually adorned with pastel and primary colors? The reason is that small children love these colors and they react to them more positively than to other combinations of stronger colors.

When you’re creating and developing your new brand’s story, redesigning your organization’s or company’s logo, making brochures, posters, explainer videos, or any other material, you should keep in mind that the colors you are using are an immensely powerful marketing tool. A certain color combination can not only improve the overall look and feel, but it can also affect our mood and behavior. Colors should not be used randomly.

color psychology for an explainer video

 

Color psychology, apart from studying physiological reactions to colors, also studies the cultural aspect of color use – the traditional deep-seated patterns in people’s minds that differ across the globe. Thanks to symbolism and psychology, we can target specific audiences that a certain product is meant for, thus achieving more meaningful sales results.

However, explication and effects of colors on people’s behaviors differ across various cultures, so it is imperative that the color choice is contextually appropriate to the culture of your target audience. One color can have very different meanings across cultures. Depending on where and how it is used, it can have two opposite psychological effects on the viewer.

Here are some interpretations of colors. Grief is symbolized by the color white in China and India, purple in Brazil, and black in Europe and the US. Yellow is considered the most beautiful and prestigious color in China, in Greece it symbolizes grief, and in France jealousy.


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Below you’ll see some meanings that certain colors correspond with in the North American culture. These interpretations could partially hold true for Europe as well.

Red – excitement, strength, passion, speed, danger

Blue – trust, belonging, freshness

Yellow – warmth, happiness, joy, cowardice

Orange – playfulness, warmth, liveliness

Green – nature, freshness, growth, abundance

Purple – classiness, spirituality, dignity

Pink – gentleness, kindness, safeness

Gold – prestige, luxury

Silver – prestige, coldness

White – moral purity, holiness, innocence, youth, gentleness

Black – sophistication, elegance, mystery

Now take a look at the girl in the image below. We’ve used different colors for her dress and her background. They all set a different tone. You choose the color to use in your explainer video in accordance with the tone and mood you want to set for your viewers. This is why color psychology is so important and has to be taken into consideration.

 

color psychology in an explainer video

 

As Antoni Gaudi said, “Color in certain places has the great value of making the outlines and structural planes seem more energetic.” So how does one use color psychology in an explainer video? Well, if you’ve done your homework on time and analyzed colors before creating your logo, you could simply incorporate your brand colors into your explainer video. However, if the explainer video you are looking to produce has a different message to convey, you might want to investigate a bit before you get into the production process. The importance of color psychology for an explainer video is huge. It is the key to understanding why your video might be a hit in one country, but at the same time be a complete bust in another.

Have you ever used color psychology? What do you think are some of the biggest mistakes marketers make? If you liked this article, don’t forget to share it with your friends and colleagues. Leave us a comment in the section below and let’s start a discussion.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How Did Human Communication Start?

A day in the life of our ancestor – Mr Caveman

 

The harsh sunbeams hit the caveman’s skin like a bag of rocks. He scratched his head as he jumped up to plan his big day. It was hot and humid, and the large animals would gather around the lake again. His long haired wife was feeding the screaming offspring before she left the cave to gather delicious plump berries. The caveman grabbed his club and went to join the other tribesmen. They were waiting for him in the circle behind the bushes. One of them was drawing their attack strategy in the dirt with a long stick. Come sundown, the hunt will begin.

caveman-how-did-human-communication-start

The History

Since the dawn of time, even before we developed languages, we strived to communicate. We warned each other of danger, or showed each other how to hunt. After that, or around the same time, we started drawing. We have been drawing for 32 000 years. The oldest known form of communication were cave paintings. After them came pictograms that eventually evolved into ideograms. Fast forward to 3500 BC and the first cuneiform writing was developed by the Sumerians, while the Egyptians developed what is known as hieroglyphic writing. The alphabet was developed around 1500 BC by the Phoenicians, and paper was only invented by Tsai Lun in 105 AD.

So it’s 32 000 years since we started drawing and we are still thinking in pictures. You don’t believe me? Think about it. When I told you about the caveman, you didn’t see words in your head, you envisioned him and his long haired wife, his screaming children, the dirt with the drawings, and large animals. This is because the default setting of our brains is to understand images better than text.

Humans have always been searching for ways to communicate visually. Whenever we wanted to tell a story, we did our best to paint a picture with words. After that came drawing pictures. When the written word was invented, the goal was still to describe an event is as much detail as needed for the listener to create a mental image. Painting portraits or historical events came later to give the observer a chance to feel immersed in the situation. The problem with that was that painters were oftentimes subjective when creating their masterpieces. Photography fixed that. Sort of. Film, on the other hand, could show movement. As computers and technology developed, so did animation. It gave us the chance to portray events that might never happen, that weren’t even realistic or possible, but were in the scope of human imagination.


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The Psychology

To recap, we have been searching for ways to communicate in a visual way ever since we realized that we even have something worth communicating to each other. So how did human communication start and evolve? Why do people prefer to communicate using visuals instead of using text? Why would we rather watch a video than read a chunk of text? What is the psychology behind it?

girl-using-computer-how-did-human-communication-start

Put simply, “our verbal mind doesn’t work without our visual mind”. Research has shown that our brain’s configuration is set up to faster comprehend pictures than text, and we respond to them differently. A single image can convey much more than a single word can. It has the power to tell a story, evoke specific emotions, moods, and things that are impossible to convey using just words. This power comes from the fact that our brains process visuals 60,000 times faster than text. Over the years we evolved to respond to visual information, and only in the recent history of our species have we developed the ability to read text. We are simply wired to react to visuals faster than to text.

The Age of the Internet

So how do we communicate complicated ideas today? We don’t travel to distant holy places to see a text engraved in big rocks. We don’t send messengers on horses, or send carrier pigeons. Even letters sent via Post are becoming an obsolete way of communicating, because they just aren’t fast enough. We have technology at our fingertips and we rely heavily on the internet. We have our smartphones, tablets, laptops, computers… And they’re all connected to the World Wide Web. But we need to ask ourselves if we are using its full potential. Big chunks of text explaining how your service or product works just aren’t cutting it anymore. With the average attention span of an adult between 2.8 and 8 seconds, that is not nearly enough time to grab the attention of your website visitors.

Engaging marketing videos have seen a rise in popularity in the past few years. When done right, marketing or explainer videos can be a compelling way for a company to stand out. They can be funny, educational, serious, friendly, formal, or casual, depending on the way you want to approach your potential clients.

man-walking-using-tablet-how-did-human-communication-startboy-using-tablet--how-did-human-communication-start

How can we improve the way we get our message across?

You might see where I was going with this. By using more visuals. Simple, right? Well, yes and no. But we’ll get into that another time. In the meantime, leave us a comment in the section below and give us your thoughts on visuals vs. text.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Create a Winning YouTube Campaign

How to create a winning YouTube

campaign using marketing videos

We have received so many questions from our clients about the potential of using explainer videos as a marketing tool on YouTube, what is the expected ROI, and what is the engagement rate of their videos. To answer those questions I interviewed our expert Brad Merkel from ClearPeach about YouTube Marketing. We also talked about what the advantages are of using both a marketing agency and a video production company when producing videos for YouTube marketing, as well as what the difference is between a standard explainer video and one made for YouTube marketing.


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Watch the video here:

Keep in mind, in order to create a successful YouTube marketing campaign, you need to have:

  1. clear and well-defined YouTube marketing strategy AND
  2. marketing video produced with your YouTube strategy in mind

After you have watched the video, Brad and I would be more than happy to answer any questions about the potential of using YouTube Videos to share your story and help you connect with people in a unique way – show them what you do, how you do it and why you love it. winning youtube campaign

Let’s talk about your specific situation and how a video can help your business grow with YouTube marketing – call us or leave a comment.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to have a successful business overnight?

There are a lot of companies and startups which became a success almost overnight, after spending more time than they would like to at the bottom of the pile. Nowadays, startups and new ventures are at every corner and the number in the millions. Unfortunately, only 10% of them will ever last more than year and only 1% will become a successful business that will make an impact.

So, how to improve your chances of becoming a success? Let’s take an example.

succeed overnightDropbox, one of the most popular cloud storage services today, was a small startup which was started in June 2007, got a small seed investment and was officially launched in 2008. Throughout the first year they were having a problem with getting new users. Spending a tremendous amount on an adwords campaign, they had a disproportionate and unprofitable conversion rate (for every $300 spent, they got $99 back). This was going on for some time, until they decided to try something different.


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Drew Houston, the founder, created a video which explained the features and services which Dropbox offered and promoted it via all possible means (mostly social networks) to the wider audience. This 4 minute tutorial explainer video was created so the viewers can easily understand the advantages, features and all aspects of this service. Literally overnight, they had 70,000 new signups, and went from 5,000 to 75,000 users.

Dropbox isn’t the only industry leader which uses explainer videos. Pepsi, Google, Microsoft and a lot more use this marketing tool to promote and explain their businesses. The best thing, as with any modern tool, it has become so accessible that everyone can have it, regardless if you are an industry leader, a startup on the rise or a small mom and pop shop.

successful business

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Key element in explainer video production

Creating an engaging animation explainer video that explains and promotes your business in a short amount of time can surely increase your visibility, conversion rate and get you more customers than you ever had before.

A lot of companies that create these videos promote their process as part “magic”, part super-secret scientific process with ingredients that are a bigger secret than the recipe for Coca Cola or launch codes for the nuclear arsenal. Now, that sounds pretty and nice, but you wouldn’t be here in your business if you believed such stories, would you?

explainer videoIn fact the process of creating an engaging explainer video that best suits your business is much more complex, yet it boils down to a simple key element needed for successful production – communication and collaboration.

No, we will not get you to fill in a simple Q&A document and disappear for a month, coming back with something that will amaze you as it came from your deepest desires and dreams. YOU are the one who knows your business, YOU are the one who knows your customers best. We know how to make creative stories and engaging content. We know how to take your everyday sales pitch, or business description and create colorful characters and a story around them which will entice the audience to view the animation until its end and remember you.


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Clear communication throughout the production process between the client and the production team is the one key element which will make the production go faster, while providing the quality you only dreamed about.

We can also talk about the talent and experience that goes into this process but they all come secondary to communication, and we wouldn’t be here if these elements are anywhere but above standard.

From this key element we can also differentiate three different types of client communication and the results:

  1. Client who knows exactly what he wants – By giving a clear picture of what he wants this type of client leaves nothing to chance. A skilled project manager and production team can swiftly apply all the style requirements and client requests in order to give birth to the client’s vision.
  2. Client who does not know exactly what he wants, and expects experience and guidance – In this situation, the production team is free to imagine new concepts and their vision for what would best fit the story of this business, presenting these options to the client and giving him ideas from which he can pick what he likes best.
  3. Client who knows what he wants, BUT does not say it – This is the only option that usually ends up in a long and hard process of production, since it is missing the key element which we spoke about. For the production team this is like shooting in the dark, without any guidance. For the client, this is also a tiresome and a frustrating experience.

Communication is essential and it needs to be one of the strongest assets of the company and team you pick to do your explainer video. Of course, you first need to decide that you need an explainer video… See why you do HERE!

bscap0001

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How Explainer Videos Are Made and What They really Cost?

An explainer video can be an incredibly powerful way to market your business online.  They’re engaging, informative, highly shareable, and often lead to higher conversions on your website.

How Explainer Videos Are Made

But when businesses begin looking at the process of making their own explainer video, something often stops them in their tracks:

The price!

The average 90-second animated explainer video takes 4 – 8 weeks to produce and can cost between $2900 and $6,900.  This comes as a surprise to many.  So, in order to help people understand the process and costs a bit better, below is a sample timeline that describes each step in greater detail, and breaks down the related costs.

Planning and Scripting (5 days)

Before a production studio can perform any creative work, they must first understand your business.  This generally means review of your website and sales materials, and may involve a questionnaire aimed at figuring out exactly what the purpose of your video is and how best to achieve it.  Through discussions, brainstorming sessions, and more, the video company will gain a general sense of what your video should be like.

From there, the scriptwriter creates a first draft of the voiceover script for your review.  A bit of back and forth then takes place while both sides suggest revisions to tighten up the script, ensure that it includes necessary information, and “feels” like the correct voice for your business.  After this back and forth is over, a final script is agreed upon.

Voiceover (3 days)

Now it’s time to select a voiceover artist.  A production company often has a wide variety of artists for you to choose from, and has audio samples for each one so that you can hear the differences and select the right artist for your business.  These professional speakers will then read and record the script, striving to produce a voiceover that is clear and engaging to listen to.

Storyboards, Illustrations, and Graphics (15 days)

This step is probably what you thought of when you first imagined the video production process, and now you’re finally here!  It’s time to envision the video.  After discussions and brainstorming, artists will prepare graphics and a storyboard for review.  A storyboard is a sequence of drawings that show the general visual direction of the video, and will help you decide what style works best, without requiring animators to create an entire video at the outset.

There are many visual styles used in explainer videos.  The most common are:

• Motion graphics – where simple, concrete images are shown and manipulated to create a dynamic sense of movement.

• 2D animation – where drawn characters and objects come to life.

• Whiteboard – where an artist’s hand is seen drawing and manipulating images.

Once a general visual style and storyboard are approved, it’s time to move on to full animation to fill in all the gaps and help the video come alive.


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Animation (4 days)

At the animation stage, artists create all the visuals for your video, stich them together, and make them move.  The goal here is to enhance the information contained in the voiceover, keep the viewer’s interest, and ensure that the video makes an impact.  During review, some changes may be necessary to get the right look for your business and tell your business’s story properly.  After everything is in place, it’s time to put it all together.

Sound and Finishing (2 days)

If the voiceover were the only sound playing in your video, you would miss a big opportunity to deliver a memorable experience for the viewer.  For that reason, an audio engineer will add sound FX and a music track to create a full video that uses all available tools to make an impact.  After all sound is finalized, a video editor then mixes everything together, renders the visuals, and creates a final video file that is ready for uploading to your website, YouTube, and any other outlet you choose.

Congratulations!  Your video is done and your business now has a major weapon in the war for your target market’s attention. 

As you can see, a diverse array of professionals were involved in the creation of your video, including project managers, creative directors, scriptwriters, voiceover artists, graphic artists, animators, sound engineers, editors, and more!  For this team of collaborators to create a high quality video takes time and skill, and as a result, the cost of a video reflects the significant amount of energy and resources spent on it.  Given the returns obtained from a well-produced video, however, countless businesses keep coming back, time and time again, to one of the most engaging marketing tools available.

For more information about creating a video for your business, click here!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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