So you finally have an awesome explainer video for your IT business. Congratulations!
Well done, the first step towards promoting your IT business is completed. But now there’s another crucial question: where to place the explainer video on your site to get the maximum performance?
Before we start, it’s important to stress that you should give your visitors everything on a silver platter. All the information has to be at their fingertips. Why? Simply because the average attention span of today’s internet users is less than 8 seconds. That gives you very little time to spark their interest. They won’t bother to look for something unless you point them in a specific direction.
Choosing an explainer video already gives you a decisive advantage. When done right, explainer videos can be a valuable ally to your IT business.
Let’s assume you have made a compelling explainer video production on what your IT business does, what you offer, and what sets you apart from your competitors. Putting it in the wrong place would seriously affect its performance. Because what’s the point of having an awesome explainer video if it’s not visible? Making it easily accessible is a prerogative if you want people to actually see it.
Plus, it’s not just the viewership of the video that matters. Good explainer videos can bring your IT company:
- more productivity,
- traffic to your website,
- new subscribers,
- new leads.
Yet all of that can go down the drain because of one simple mistake. Luckily for you, the good news is that this little mistake is absolutely avoidable.
So, where would be the perfect spot on your website for you explainer video?
There are three ways you can solve this.
- On your homepage above the fold
One way to do this is by simply placing it above the fold on your homepage as well as on your main landing pages. These are the most prominent spots on your website and there’s a good chance that your video will gain maximum exposure there.
- Based on the traffic
If you want to be more meticulous in your approach, you should first see which pages on your website get most traffic.
What you should be looking for here are two things: pageviews and bounce rates. Pageviews are quite self-explanatory. They are also known as page impressions, and they refer to the number of pages visitors view at your site.
Bounce rate, on the other hand, refers to the percentage of people who leave your site before engaging. That means that they enter the site, and leave without clicking on anything else or going to another page on your site.
Figure out which web page has proportionally more page views and less bounce rates compared to the other webpages. Once you have that figured out, you will know where to position your explainer video for maximum results.
- On your blog
If you feature a blog on your website it’s a good idea to place it there as well. This is good for two reasons. Firstly, this will make visitors stay longer on your website, and secondly you will improve your SEO rankings.
So, by placing a video on your blog people will stay longer and you will get to boost your online visibility and reduce the bounce rate.
- Additional tips
Pay attention to other features as well – such as the ‘play’ button, your company logo and the thumbnail image. These factors can directly affect how many views your video gets. For that reason, you need to have a clearly visible ‘play’ button and an eye-catching thumbnail image. A good practice is to include your company logo as well because you want people to remember you.
You should also consider using the autoplay option. This options allows your video to play automatically whenever a visitor enters the web page where the video is. While this feature is great for a landing page, it’s not recommended for other pages on your website, especially the home page. Many internet users find this feature annoying and distracting.
You can also embed your video on your website using LightBox player. Video LightBox has an easy-to-use plugin for WordPress where you can display YouTube or Vimeo videos. It offers interesting popup effects and it also creates a cool thumbnail for your video. This can make your explainer video even more prominent so there’s a greater chance that your visitors will click on it.
What are your thoughts on this? Where do you position your explainer video on your website? Feel free to share your best tips in the comments!
If you’d like to learn more about explainer videos, go ahead and download our ebook!