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6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that bandwagon is heading straight for the future of marketing. “That’s all fine and dandy”, you might say, “but what it is exactly that makes explainer video for IT companies so great?” The short answer is: everything! For the longer one, keep reading and learn all about 6 solid ways explainer videos help IT companies increase revenue.


The Ultimate Guide to Explainer Videos download

02 7 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 1. Increased conversion ratesExplainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof. According to research by Unbounce, using an explainer video can increase conversion rates by 20%, while another case study showed the percentage to be even higher – up to 34% increase in conversion rates. Given that the human brain processes visual information 60,000 times faster than textual content, it comes as no surprise that an engaging explainer video has the power to turn a passive viewer of your IT products or services into a regular customer in a matter of seconds.
2. Perfect business pitchThe ability to explain your IT business very quickly is a telltale sign that a marketing strategy is working. Would-be customers don’t want to read an in-depth analysis of your business just to find out if you offer the kind of service they’re looking for, which is why explainer videos are an ideal medium to pitch your business to your target audience succinctly and effectively. But that’s not all. A Forbes study showed that 75% of senior executives watch business-related videos regularly, which means that a great explainer video can attract not just customers but potential business partners as well. 03 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
04 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 3. Extended audience reachIn 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. An average internet user is a multi-tasker, has a limited attention span, seeks out information that is equally entertaining and informative, and loves content that provokes an emotional response. Is it any wonder then that explainer videos are so popular, especially in the IT sector?  Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone, which directly translates into a wider audience reach and an increased chance  of your video promotion going viral.
4. Better understanding of your IT customer needsWant to build a strong relationship with your target audience? Then keep in mind that customers are more than statistical data. To truly understand your customers’ needs, you need the kind of content that resonates with the audience and creates high engagement levels. In other words, you need explainer videos. Video promotion is much more likely to invite audience engagement than a piece of writing. Specifically, customers are 36% more likely to comments, 39% more likely to share, and 56% more likely to hit the ‘like’ button on a video than on an online article. The personable style of explainer videos can help you tap into your consumers’ needs and gain a better understanding of their online habits. 05 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016
06 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016 5. Better Google ranking of your IT companyThe first-page of Google search results is every marketer’s dream-come-true. In 2013, Google introduced a new algorithm, nicknamed Hummingbird, which offers results based on the form and the context of the question, rather than on specific keywords. Since explainer videos are designed to directly address customer’s needs and offer solutions in a very short time slot, this means that websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.
6. Improved mobile marketingAn effective mobile strategy of your IT company is based on simplicity and precision. Since explainer videos are usually less than a minute long and offer valuable information while keeping the viewer engaged, they fit right in the world of mobile marketing. Given that by 2016 mobile devices will account for 53 percent of all internet traffic, marketers should not miss out on a chance to optimize explainer videos for mobile device viewing. Explainer videos are an ideal way to connect with busy mobile users who are always on the go, and as such should be a go-to marketing tool for everyone who is looking to cater to a wider demographic. 07 6 Ways Explainer Video Can Help Your IT Company Increase Revenue in 2016


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If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How Video Is Enhancing These Energy Companies’ Marketing Approaches

2016 is huge for the video! Consider this piece of information: according to a forecast produced by Cisco, video will account for 80 percent of all Internet traffic in 2019!

So, if you’re still wondering what all this buzz about explainer videos is, we’re here to tell you – they kick ass!

Take a look at these facts:

  1. 1 video = 1.8 Million
    Words Research shows that one video equals 1.8 million words! This means that using explainer videos as a part of your marketing strategy is essentially a way of compressing pages upon pages of text into short, consumer-appealing format.
  2. Video attracts website traffic
    It can be challenging to explain your business to your target audience in a way that will drum up user interest and attract new visitors. There’s little attention-grabbing potential in merely listing your services in text form, and nothing particularly ground-breaking in using only graphics on your landing page. Video, however, can send your website traffic through the roof! Did you know that US adults spend over 5 hours every day watching videos?
  3. High conversion rate
    People are more likely to click on a call-to- action that’s part of a video than the one next to an article or a graphic. Hard to believe, but true nevertheless – a clever explainer video can increase purchase intent by a whopping 97%!
  4. It will up your Google rank
    Explainer videos are made with the target audience in mind. Their content is tailored to closely match the consumer inquiries and provide quick answers, which directly translates into a higher search engine ranking. Websites with indexed explainer videos are 53 times more likely to show up on first page of Google search results than those that rely solely on text and graphics.

Below are 3 different examples of oil and energy company videos. Two of which we developed with our clients.


The Ultimate Guide to Explainer Videos download

VIDEO 1: IDT Energy

In this video IDT Energy wanted to showcase their service. Here’s how it looks:

VIDEO 2: Fuelled

Fuelled is a company that understands the power of video. They are an Energy Community who procure and purchase products, services and technologies. In this video, Fuelled explains what they do. Take a look at it:

VIDEO 3: Exxon Mobil

This is an explainer video made by Exxon Mobil, international oil and gas company, explaining the outlook for Energy. They wanted to present what the world will look like in 2040 and beyond. Here wanted to present their work order management and quality control inspection platform. Take a look:

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

Video has so many advantages over other forms of promotion, especially in 2016! Precisely, video has 5 key advantages over in-person presentations or slide shows:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs when you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds really is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

So, how can you make a killer video to help your financial service company differentiate itself in the marketplace and with customers and clients alike?

Take a look at 3 different examples of financial services company videos that we at Myevideo developed with our clients.


The Ultimate Guide to Explainer Videos download

Video 1: Beacon Funding explains their financial service

Video 2: Blackstone Kaching presents their 123 POS Registry System

Video 3: Credit Point, a company that works with clients in cash conversion cycle.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why Is Video Taking Over These 3 Medical Service Companies’ Marketing Strategies?

With 55% of people watching videos every day, no wonder that in 2016 video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business.

Here are 5 reasons why your business needs explainer video:

  1. Let’s be crystal clear: Clarifying your business’s work and product information is paramount. A survey by Video Rascal showed that 85% of people buy a product after watching a video about it.
  2. A friendly introduction: People want to know who is on the other side of the line when doing business. They want to see a friendly face! So show yourself to them with the help of a neat explainer video.
  3. Viral videos: Videos are very easily shareable and have an extremely high probability of going viral.
  4. Improved SEO: SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s unpaid results. Google ranks websites with video way higher than ordinary text.
  5. Increased click-through rate: Embedding video content in introductory e-mails increases click-through rates all the way up to 96%. Moreover, video embedding reduces subscriber opt-outs by an amazing 75%. Now that’s something!

Below are 3 different examples of company videos promoting medical services that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1: Here is video we made for Evive Health that explains their services in helping people take action on their health.

Video 2: California Teachers Study explainer video for Medial study and research.

Video 3: Moore Clinical Research is conducting Clinical research study. Here is their explainer video.

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

3 Examples of Killer Marketing Videos for Higher Education

I don’t know if you’ve noticed, but 2016 is huge for video! Just consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.

There are many reasons and benefits in favor of the video content but here are 4:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

However, keep in mind that, whatever video you make, it has to be top quality!

Take a look at explainer videos we at Myevideo produced for clients in the Higher Education Business:


The Ultimate Guide to Explainer Videos download

Video 1: Explainer video for Concordia University IT Bootcamp that offers a 12 week coding program.

 

Video 2: Emerson Educational Consulting is helping students get answers when choosing colleges. They are a knowledgeable guide.

 

Video 3: Penn Foster created a series of 3 videos, this one they explains their College.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

How 3 E-learning Companies Are Using Video to Boost Enrollments

We love how our clients in the online learning business are using animated explainer video to showcase their products and services. They already know that in 2016 video is becoming crucial when it comes to presenting themselves to prospective students and boosting their enrollments.

Why? This is what you can get out of an explainer video:

  1. Increased conversion rates: Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent.
  2. Higher sign-up rates: Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity
  3. Bounce rate reduction: Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates.
  4. CTA click-through rate boost: Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference.

Below are 3 different examples of e-learning company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!


The Ultimate Guide to Explainer Videos download

Video 1:

Explainer video for Learning house that provides assistance in development of online learning programs.

 

Video 2:

Motive learning provides management system as a service for their online learning platform, aimed at company trainings.

 

Video 3:

Explainer video for Motive learning that offers customized online training services.

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that

bandwagon is heading straight for the future of marketing!

Why? Here are 5 benefits of explainer videos:

  1. Increased conversion rates: Explainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof.
  2. Perfect business pitch: The ability to explain your fundraising campaign and cause is a telltale sign that a marketing strategy is working.
  3. Extended audience reach: In 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone.
  4. Better understanding of your client needs: Want to build a strong relationship with your target audience or clients? Then keep in mind that people are more than statistical data. Video promotion is much more likely to invite audience engagement than a piece of writing.
  5. Better Google ranking: Websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.

Below are 3 examples of explainer videos on the topic of fundraising. Take a look:


The Ultimate Guide to Explainer Videos download

Video 1: YMCA in Toronto fundraising for new facilities.

Video 2: Pointburst, app that supports fundraising.

Video 3: Share fundraising explains their campaign management tools.

 

 

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Increased ROI When Using an Explainer Video

Money makes the world go round. Whether we like it or not, all of our actions are somewhat controlled by the almighty dollar. To live a good life, we strive to have a steady income which covers our basic living expenses, and also leaves us enough to invest and grow.

With explainer videos, our goal is the same: to invest and grow. Increased ROI when using an explainer video is just one of the reasons you should consider producing one for your business.

minimum investments and maximum productivity

Of course, we all enjoy minimum investments and maximum productivity and income.

We expect the same from explainer videos. While we do spend on creating them, we hope that their positive marketing abilities will haul in ritches for us. Luckily, these videos are high quality products with minimum expenses for production. Especially if they are animated, no need to worry about covering a whole acting crew. This initial fact already tells you a lot about the profitability of an explainer video and its favorable ROI (Return on investment). CopyPress confirmed this by pointing out that 52% of marketing professionals worldwide mention video as the on-line content with the best ROI.

A study by Video Brewery showed that people who watch videos stay 2 minutes longer on a website. Staying longer on a website means getting interested in the product or service, leaving a higher possibility for purchase of goods. According to Vidyard, on-line videos increase purchase intent by 97%.


The Ultimate Guide to Explainer Videos download

We already mentioned why animated videos are good from the point of view of production expenses (1 man army production team), but we also shouldn’t forget to mention the importance of an animation’s influence on people. It is much more easier to connect with animated characters in an explainer video. They do not have their own personality, but allow people to transfer their own experience on them, and so get closer to the product in the video. The closer people get, the more comfortable they will be with buying.

An explainer video makes the product or service much more comprehensible, drawing potential buyers to the website. Apart from text, which has limitations in the sense that it cannot illustrate all the details and unique features of a product, an explainer video makes it easily understandable with witty visuals.

Another aspect of videos is that you can easily track the number of viewers it had. Not only that, but you can also see from which country they watched the video, at which part they stopped watching it, or which part was the most watched. All this is extremely valuable, as it indicates whether the place, mood or style of the video was right or not. It also shows what needs to be done to improve the engagement of customers, and improve ROI.

Videos let you measure the call-to-action response rate. It helps you do market research, looking at converted sales and website views after the publication of a video. The on-line company Crazy Egg revealed that a single animated video increased their conversion rate by 60%. Furthermore, studies have shown that good animated videos and a solid video marketing increases sales by 20%. This is backed up by the fact that 90% of viewers state that videos help in making decisions with purchases, while 52% feel much more confident buying after watching a video.

Another aspect of videos

Last but not least, videos get to the point of the product very fast, in less than 2 minutes, much more quickly than any text. This spares a lot of time for viewers, and, as we all know, time is money.

There are quite a lot of business that report that an explainer video increased ROI. With the help of social networks, videos get around the World Wide Web much more easily. It only takes one person to really enjoy it, they will share it immediately with all their friends. And the more people it reaches, the more the chance they will get to like it. Be patient. Customers are sure to come.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download