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How 3 E-learning Companies Are Using Video to Boost Enrollments


We love how our clients in the online learning business are using animated explainer video to showcase their products and services. They already know that in 2016 video is becoming crucial when it comes to presenting themselves to prospective students and boosting their enrollments.

Why? This is what you can get out of an explainer video:

  1. Increased conversion rates: Explainer videos have been shown to increase conversion rates anywhere from 9% to whopping 400% percent.
  2. Higher sign-up rates: Explainer videos are not reserved solely for product descriptions. It is precisely their adaptability and ease of use that accounts for their widespread popularity
  3. Bounce rate reduction: Bounce rate – the percentage of visitors who leave the website after a single-page session – is one of the biggest concerns of online marketers. The good news is that explainer videos are highly effective in reducing the dreaded bounce and return rates.
  4. CTA click-through rate boost: Click-through rates are another important aspect of content marketing where clever and engaging explainer videos can make a huge difference.

Below are 3 different examples of e-learning company videos that we’ve worked on with clients. Each one is unique, and as you scan through them you’ll see different patterns, trends and ideas that you can pick up on and make your own!

The Ultimate Guide to Explainer Videos download

Video 1:

Explainer video for Learning house that provides assistance in development of online learning programs.


Video 2:

Motive learning provides management system as a service for their online learning platform, aimed at company trainings.


Video 3:

Explainer video for Motive learning that offers customized online training services.


If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download