Let’s face it, you have to be cool for people to notice you. No, cool is not enough, you have to be awesome! Have your own style, your own attitude, your genuine aura. You have to have swagger. Knock ‘em down with your appearance!
But I’m not telling you anything new, it’s been like this since the dawn of time. Which flower would you notice first, a pastel colored one, or the one with flashing rainbow colors, spiky leaves and a crazy twirling body? Which bird would you notice, the one that makes a few clicks or the one that has a whole symphonic orchestra coming out of its beak?
The same applies to explainer videos. You can’t have a monotonous, boring, solely informative one. No one will notice it, let alone remember it. It has to be dynamic, lively, interesting, entertaining, and mind blowing! You and your explainer video have to work together to make a killer, viewer-magnet team! Like Chuck Norris and Mr. T in that joke. Stop me if you’ve heard it before. Chuck Norris and Mr. T walked into a bar. The building instantly exploded, because that much raw awesomeness cannot be contained in one building.
You are Chuck Norris and Mr. T is your explainer video.
But all jokes aside, it is really important that your explainer video is both fun and straight to the point. There are a couple of ways to do this. Let’s take a look, shall we?
Drawing It All Out
For example, whiteboard animations are just super. Their simplicity is mind boggling, yet they deliver a very complex message using easily comprehensible signs. You watch with interest and pay close attention to what the big hand will draw out next, and what new ideas you will be able to associate with what you see. The nice curves of the drawings are like the caresses of a tender hand to your eyes, and you watch with pleasure as the whole idea unfolds on your screen.
Whiteboard animations do not burden the brain, they get the message across extremely easily, and are a lot of fun to watch. Having one for your business is a great choice.
Writing It All Out
Kinetic typography animation is somewhat similar to whiteboard animation, as here, too, the story unfolds right before your eyes. You watch attentively how different letters and words appear and disappear from the screen, and, as if in a trance, you cannot help but read what you’re hearing, although unnecessarily. You won’t understand anything better, you just see the words. But it’s fun! They pop out, explode, squeeze in, shrink, eat one another, do all kinds of crazy things, and you can’t help but notice that, although you were paying too much attention to the animation, the main message of the video still stuck, as you remember the most interesting parts, and they are almost always highlighting the most important information of the video. You were just having fun, but you ended up with much more: new knowledge, new information and brand new opportunities!
Back to Your Childhood
We don’t all admit it, but all of us are children deep down inside. Our inherent interest towards cartoons stems from there. It’s not only the way cartoons are drawn, but the unburdened way of telling a story through them. There are no limits to the storytelling capabilities of animated videos, and you might as well be able to describe your business as a knight in shining armor who helps and protects against evil dragons, them being the obstacles of growth and expansion. And your head won’t hurt from all the information you just received. No, you will only remember the knight and the dragon. And you will be happy. And you will still know what the business does, and who it helps, and where it’s stationed and how you can get it touch with it. All that info is compressed in the knight. It’s all so simple, yet so ingenious. Who wouldn’t get in touch with you after a video like that?
There are, of course, other ways of making your video interesting. Virtually, the sky is the only limit. But how should you choose? First of all, you have to start from yourself: what would you find amusing, because you are one type of audience. Then move on, don’t settle for that, change your point of view, think outside the box, try new things, draw fresh people with different ideas to your circles. Learn more about different styles of videos and choose the best one for your business. Your mission is to entertain, educate and conquer. Great leaders were never average joes. Don’t let yourself and your video be one.
If you’d like to learn more about explainer videos, go ahead and download our ebook!