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Millennials and Corporate Videos: The Greatest Love of All

Millennials and Corporate Videos: The Greatest Love of All

You must have noticed by now that corporate video production has become a go-to marketing strategy of nearly every company out there, big or small. But how much do you know about the largest group of corporate video consumers: the almighty millennials? It’s not at all surprising that companies love videos: from product promotion and […]

How 3 Different IT Companies Use Video to Stand Out in the Marketplace

How 3 Different IT Companies Use Video to Stand Out in the Marketplace

Discover how 3 different IT Companies are using animated explainer videos to showcase products and services along with generating more business. In 2016, video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business. Consider these statistics: 55% of people watch videos every day. 78% of […]

Why Is Video Taking Over These 3 Medical Service Companies’ Marketing Strategies?

Why Is Video Taking Over These 3 Medical Service Companies’ Marketing Strategies?

With 55% of people watching videos every day, no wonder that in 2016 video is becoming all but mandatory for IT companies looking to showcase their products and services or generate more business. Here are 5 reasons why your business needs explainer video: Let’s be crystal clear: Clarifying your business’s work and product information is paramount. A survey […]

3 Examples of Killer Marketing Videos for Higher Education

3 Examples of Killer Marketing Videos for Higher Education

I don’t know if you’ve noticed, but 2016 is huge for video! Just consider these statistics: 55% of people watch videos every day. 78% of people watch videos online every week. Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%. There […]

Why is Video the Missing Ingredient in Fundraising Campaigns?

Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that bandwagon is heading straight for the future of marketing! Why? Here are 5 benefits of explainer videos: Increased conversion rates: Explainer videos have proved […]

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

See How 3 Financial Services Companies Are Using Video to Reach Out to New (and Old!) Customers

Video has so many advantages over other forms of promotion, especially in 2016! Precisely, video has 5 key advantages over in-person presentations or slide shows: With video you can get 100% viewership. Cost-effective: saves travel costs when you can’t make it to an event and still want to present your company. Persuasive: using the combination of sound, images and […]