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Why is Video the Missing Ingredient in Fundraising Campaigns?

Have you jumped on the explainer video bandwagon yet? With 69 % of businesses already using video promotion in their campaigns, and another 31% planning on using them, it looks like that

bandwagon is heading straight for the future of marketing!

Why? Here are 5 benefits of explainer videos:

  1. Increased conversion rates: Explainer videos have proved time and again to be one of the most effective ways to drive website conversion rates through the roof.
  2. Perfect business pitch: The ability to explain your fundraising campaign and cause is a telltale sign that a marketing strategy is working.
  3. Extended audience reach: In 2014, video content accounted for 64% of all global consumer internet traffic, but by 2019 that number will rise to an incredible 80%. Explainer videos meet the vital needs of the internet audience better than text or graphics-based content alone.
  4. Better understanding of your client needs: Want to build a strong relationship with your target audience or clients? Then keep in mind that people are more than statistical data. Video promotion is much more likely to invite audience engagement than a piece of writing.
  5. Better Google ranking: Websites with integrated videos are now about 50 times more likely to appear on the first page of the search engine results than textual content alone.

Below are 3 examples of explainer videos on the topic of fundraising. Take a look:

The Ultimate Guide to Explainer Videos download

Video 1: YMCA in Toronto fundraising for new facilities.

Video 2: Pointburst, app that supports fundraising.

Video 3: Share fundraising explains their campaign management tools.



If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Tony Warde

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