Your homepage is your virtual face. Think about it, first impressions count, and in real life, a friendly smile is what everyone would like to see when meeting someone new. The same applies for your homepage. If you want people to stay on your page, you have get them interested right from the start.
We already discussed the importance of having videos to boost your business, as well as which type of video to use to tingle your audience’s attention. Now, we’ll have a brief review of the positive aspects of having a video on your homepage.
First of all, videos are a great boost for SEO. A research by Forrester has shown that, for Google, pages with indexed videos have up to 50 times more chance of getting a better ranking than ordinary textual pages. Don’t forget you have to keep up with modern day trends. A research by Nelsius has indicated that 64% of marketers expect that video will be the foremost media for their future strategy.
First impressions are paramount. Axonn Media revealed that 7 in 10 people view brands more positively after watching a video about them. It’s up to you whether you’ll make a pitch video to sell your services in a succinct and attractive way, or a promotional video advertisement to introduce the core of your offering.
77% of consumers think that companies with videos are more engaged with customers. Having a video on the front line, on your homepage, hits the jackpot. Some make a huge mistake by putting their videos on their About page. Don’t count on viewers to visit your About page to find out more about you and your company. Get them interested as soon as they land on your homepage!
It’s worth noting that a lot of people nowadays use their mobile devices for surfing the web. Which means that they run through the web faster, and spend less time on pages. This leaves you less time to present yourself, which by itself eliminates the possibility of textual description. But, with the help of a video, your chances of catching their attention rises. According to Unbounce.com, approximately 30% of page visitors watch introductory videos and 50% of these viewers watch the video in its entirety. Not only that, but research has also shown that more than 3 out of 5 customers will invest 2 minutes in watching a video explaining the product in question, and 37% of these customers will watch a video that is over 3 minutes.
Of course, pay attention and try not to get carried away. Keep your videos on your homepage around 90 seconds. Nobody will watch it if they see that they have to sit through a half hour one, even if it’s the most interesting thing they’ve ever come across. People unfortunately don’t have that luxury anymore. And, always, absolutely always, go for and demand quality from your videos. Remember, what you pay is what you get.
Lastly, use your homepage video as a tool to entice people to look up all of your services. Create a good teaser text within it as a call to action, hyperlink your video with your other pages, include location information, and how people can get in touch with you. If you do all this in a friendly and fun way, viewers will surely get interested, and will browse through your entire web page.
When Crazy Egg posted an explainer video on their homepage, it helped them generate an extra $21,000.00 monthly income. If that isn’t reason enough to make a video, I don’t know what is.
Tell us what you think! Is embedding a video in your homepage a good idea? Leave a comment below, and share your thoughts.
If you’d like to learn more about explainer videos, go ahead and download our ebook!