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Which KPIs should I be tracking when using video?

Ask five content marketing specialists what key performance indicators (KPIs) you should keep track of when using videos and you’ll likely get five different answers. Navigating the waters of web analytics is no simple matter. With a multitude of different variables associated with measuring a video’s performance, it’s easy to get sidetracked, but that doesn’t mean that with some effort – and a little help from us – you can’t work out a strong strategy for tracking KPIs.

How well do you really know your audience? Do most viewers leave your video before it ends? Are you videos registering low level of user engagement?  These are just a few questions to have on your mind when devising a plan for successful KPI tracking. Keep reading to find out more about the basics of KPIs for videos and start drawing up your own KPI measuring system today!

Who is my audience?

You need to know your target audience well, so that you can adjust the video content according to their unique habits and interests. By keeping track of the viewer demographics such as age, gender, geographical location, time zone, and median household income, you can segment your target audience into smaller sections that are easier to analyze. This will help you streamline your content and keep up with the viewers’ demands.

Who is my audience

Do people watch my video all the way through?

Do people watch my video all the way through

An effective marketing video has to work as a whole in order to achieve maximum results. If a significant portion of your viewers stop the video at a certain point, this is a clear signal that something’s not right. It might be that the video becomes overly repetitive and difficult to follow after a while, or it might simply be too long for the average attention span of your audience. This is why it’s crucial to measure completion rate and identify the problem areas that might be preventing the viewers from watching the video in its entirety.


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Does my video encourage viewer engagement?

Even if most of your audience sticks with the video till the end, this doesn’t mean that you can rest on your laurels just yet. There’s little benefit in getting a lot of people to watch the whole video if the deeper message ends up going over their heads. If you want to assure that the content is reaching the audience in the right way, pay special attention to viewer engagement. You’ll know you’re on the right track when a substantial percentage of viewers engage with the video in a meaningful way – by liking, commenting, or following through with the CTA – so make sure you check up on those engagement rates regularly.

Does my video encourage viewer engagement

What do the comments mean?

What do the comments mean

One of the most telling key performance indicators are the comments your audience leaves. Stay on top of both the count and the content of the viewers’ comments as these are, more often than not, better indicators of the video’s performance than the sheer number of views. Not only is a sizable number of comments a good indication that the video has struck a chord with the viewers, but the comment section is also a great way to tap into your audience’s profile and get a better understating of their preferences.

Do viewers share my video on other websites?

When it comes to staying on top of your video’s performance, expanding the view further than your own website is the way to go. Observing and analyzing video embedding trends is a crucial part of an effective organizational strategy. Once you identify the pages most frequently used by the viewers who share your videos, you can figure out what type of video content is most likely to capture the audience’s attention.

Do viewers share my video on other websites

Our list of important key performance indicators for video content is by no means finite, so if you think that we forgot to mention other useful metrics that work well for videos, we would love to read about them in the comment section below!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How do I set myself apart from other companies by using videos

Your product is better, you know the market better, you ARE better, yet your competition has started to cream off your profit because of  … video? That’s not fair!  You can turn the tide if you revisit and innovate your video marketing strategy.

What makes your business unique?

  •        Your clients,
  •        Your company and products,
  •        Your care for the clients.

It’s time you let the world know it.  All you have to do is as simple as ABC:

01_set-myself-apart

1. Understand your audience better.

02_set-myself-apart

2. Create and promote your video.

03_set-myself-apart

3. Continue to communicate with the clients.

Your video does not have to be the best ever. It doesn’t have to be the trending viral champion of the week.  It merely has to distinctly deliver your message to the targeted market, in just a couple of minutes.

You have to make tough choices to reach out to your market, be in B2B or B2C. One of the choices relates to the content. It’s just like posing for a picture, you can show your best side, by showing your comparative advantages. It could be your products and their features, how they are made, the people who make them; or how they relate to the lives of the clients; or perhaps the values and issues that are important to your business. The right content might help you to choose the video type or subtype that suits you best. Your video can captivate your audience by being informative, whimsical, emotional, provocative, or incorporating an ‘Ahhh’ moment.


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So how can you differentiate yourself?

You know when you just catch something with peripheral vision and you instantly recognize the brand? That’s visual branding. A video is a perfect tool to extend the magic of your visual identity through the choice of colors and typography. What about a distinguished face to represent your business, be it an employee, a celebrity or an animated character?  Remember that with animated videos, you can easily choose different voices for different targeted markets. Even Siri has had several versions. We tend to choose the one we like and trust the most. (By the way, were you reading this article silently in your own voice or that of an actor?)

04_set-myself-apart

You want your video to be memorable.  The music used needn’t be an earworm, it just has to set the right mood. A good combination of the visuals and music creates the expected emotional response.

What about the other senses? The right visuals can trigger memories of distinct taste, smell, or tactile experience. The choice of colors can reveal a sense of temperature and the sense of motion is often involved. If these senses are an important part of your customers’ experience, make sure your video also conveys them. The genuine experience of your product can be reflected in so many different ways. Choosing slow motion, or giving the authentic or augmented soundscape of your product can result in increased emotional response in your targeted audience.

Your unique care for customers can be reflected in offering a greater choice of videos. You can make shorter and longer versions, or a series of videos. Don’t forget that your identity is not reflected only in the video, but also in its promotion: hashtags can reflect your company’s perceived identity, be it playful or global issues-oriented. Even if your video won’t be winning awards, you have great chances of beating your competition. Video is about communication. It’s about customer experience. This part is as important as creating and promoting the video.  Humanize your brand, get closer to the customers, so that they could better relate to you and your product. Make the videos interactive, let the people subscribe, repeat a segment of the video, forward to a point, apart yourself from other companies by using videos…. It’s more than just liking it and sharing.

05_set-myself-apart

If your competition has done a really good job with their videos, you should consider taking yours to the next level. Why not turn your video into a free app or online game? Whatever your strategy is to distinguish yourself, remember to communicate and know your customers’ needs and habits.

What are your greatest concerns when considering a new video?  Please leave us a comment.  And feel free to share it.

 

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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3 best practices to explain what your business does in 90 seconds

So, you have 90 seconds to impress somebody and tell them all about your business. What do you say to them? Where do you even start? Sometimes one chance is all you’ve got – so you better make good use of it. But how?

Personally, I’d get all fidgety. My mind would literally freeze for a few seconds when I found myself in front of a group of people I was supposed to impress. But with a few simple and practical tips I managed to overcome this mental block. And not only that… Stay tuned.

Although 90 seconds may not seem enough, believe me – you can say everything you need to say in 90 seconds – or even less. That is – if you know how to do it.

The 90-second rule is there for a reason. It’s the optimum amount of time people you don’t know will be able to follow you – and decide whether you’re worth their time or not. Around 60 to 90 seconds is all you need to craft a good elevator pitch which will impress or un-impress a prospective business partner or potential customer.

Here’s the definition of elevator pitch by BusinessDictionary.com:

Very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride).

Basically you have 3 ways to showcase your business in 90 seconds:

  1. In-person: an elevator pitch at a networking event,
  2. Brief presentation with just a few slides,
  3. Short explainer video.

And here’s what you should do.

In-person

Take a piece of paper and write down the answers to the following 5 questions:

  • How does my business stand out?
  • Why makes us unique?
  • What is our goal?
  • What have we accomplished so far?
  • Where am I in this story?

One sentence per each question will suffice. With such a short timeframe, you don’t want to bore people to death with statistics and numbers. If answered properly, these questions can be your guideline to a perfect elevator pitch.

 

The rule of the first sentence

The beginning is always crucial, whether you present your business using video, in person or with the help of slides. That first sentence can make or break a deal, or a potential partnership. Everybody starts off with the name of their company and with their name. But that is so outdated. No one actually cares about that. Your name can wait – but what can’t wait is your chance to wow someone you admire or want to work with. A good rule of thumb is to bring out the best you’ve got at the very beginning. Get creative – use humor, make them wonder who you are. This way people will remember you better, and who knows – it might even help you close a deal.

Keep it short and snappy

This goes for all of the above-mentioned methods. Don’t give away too much at the very start. Tell them just enough to spark the interest and to make them want to know more. People often get lost with their thoughts and start talking about all sort of things. While this may be interesting to you and to your colleagues, you can’t expect it from people who barely know you. In the business world, time is money – so make sure you don’t waste anyone’s time.

Practice!


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Short slideshow

If you choose to present your business using a slideshow presentation, make sure you do the following:

Start by defining the goal of your presentation.

What is the message you want to convey? What would you like your audience to feel and do once you’re finished?

Focus on the visuals

Focus on the visuals.

People prefer images over text, and if you want to keep their attention make sure you avoid large chunks of text on one slide. Also, avoid stats and numbers when presenting your business – unless they’re really something. Nobody will remember that anyway.

Keep it simple

Use simple templates and colors and fonts that are easy to see. Don’t let your audience squint through the whole presentation.

End your presentation with a subtle call-to-action.

You don’t want to make it too obvious that you’re selling yourself but you do want to instruct your audience on what they should do next – if they want to achieve ‘this and that’.

Practice!

Short video

Last but not least – you can effectively present and promote your business using a short video. A good explainer video can do wonders. Even though you can make a video by yourself, if you’re not entirely sure how to do this you can always leave that to the professionals. If you decide to use a professional video production company it would take at least 5-6 experts to create a high-quality presentation video for your company. And you wouldn’t be making decisions on your own –  you’d have a whole team to consult with.

video has 5 key advantages over the previous two methods

Plus, video has 5 key advantages over the previous two methods:

  1. With video you can get 100% viewership.
  2. Cost-effective: saves travel costs – in case you can’t make it to an event and still want to present your company.
  3. Persuasive: using the combination of sound, images and text video allows you to tell your story and express ideas in an amusing and engaging way.
  4. Time-saving: with video – 90 seconds is 90 seconds.
  5. Last but not least: video is always the perfect elevator pitch – it works every time all the time and you don’t need to practice anything!

Which one you opt for usually depends on the kind of event you’re attending. Whether you need to present your business at a trade show, business conference, or some other industry event – make sure you come prepared!

What’s your secret recipe for explaining what your business does in 90 second? Feel free to share your experience in the comment section.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Measure KPIs When Using a Video

If you’ve ever thought that success cannot be measured, think again. When it comes to video campaigns, it is necessary to devise a measurement system that will correctly determine whether your videos manage to consistently achieve the desired objectives. If videos are an integral part of your business, you will need more than a gut feeling to know that you are on the right path to success. Whether your business is thriving or in desperate need of an improvement strategy, a reliable and efficient system of measurement can help you keep track of your progress. Defining and implementing the key performance indicators (KPI) – the metrics of success – plays a vital role in maximizing the potential of your online videos.

Note that the KPIs are not financial measurements that indicate how well your business is doing in terms of profit. Instead, think of the KPIs as the foundation stones of planning a successful online video campaign.

Keeping track of the key performance indicators will help you identify which specific set of factors contributes the most to the value of your videos, and which areas need improvement. Ideally, KPIs should be monitored daily or, at the very least, on a weekly basis. Since a wide variety of factors determine the success of a video, it is crucial to stay on top of your KPIs and revise them regularly. Depending on the nature of your videos, there are many different ways of implementing KPIs in your marketing strategy. Keep reading to find out how to measure KPIs when using a video.

mplementing KPIs in your marketing strategy

The first thing that comes to mind when we think of a successful online video is the number of views.Keeping track of the views is a good starting point to measuring the video’s performance, as it will give you a general idea on how your video rates among competition. Even so, keep in mind that the number of views merely indicates how many times the video was opened, but tells you little about whether the message of your video actually reached the target audience. Achieving a large number of views, or ‘hits’, is relatively easy in today’s bustling internet climate. Keeping the viewers engaged, however, is a slightly more difficult task.


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Audience engagement is one key performance indicator that should never be overlooked when it comes to online video campaigns. The number of views will show you how many people clicked ‘play’ on your video, but measuring audience engagement will indicate what percentage of those viewers stuck around long enough to receive and retain the message of the video. Keep track of the comments, likes, shares, and embedding to get a clear idea of whether your videos are reaching the right viewers. Carrying out these measurements will help you identify problem areas, and if necessary, make corrections, such as adjusting the length of the video, or making the content more engaging.

Finally, don’t forget the completion rate, a metric that tells you the number of times your video was watched in its entirety. Similar to audience engagement indicators, low completion rates are symptomatic of the videos that are not absorbing enough or are simply too long, indicating that further adjustments to need to be made in order to get the message of the video across more effectively.

develop the right way of measuring the KPIs

If online videos are the building blocks of your business, don’t wait another moment to develop the right way of measuring the KPIs. Start tracking the key performance indicators right away by taking into account all the necessary metrics and optimizing a fool-proof measuring strategy that will give you results in no time.

Like what you’ve read? Then, leave a comment in the section below and ‘like’ us on Facebook too. We love hearing from you!

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to grab attention using video

“Time is of the essence!” It sounds like a popular movie line, but how true it is! We’ve mentioned in a few of our previous articles that people nowadays don’t have time to waste any more, every second of their lives count. That’s why, you guessed it, people read less, and articles and texts with various subjects are no longer popular. In fact, a research has shown that people read only 18% of the articles they choose to look up.

That is why all of today’s information circulates in the form of a video. Explainer videos are no exception. As their name already says it, they serve one purpose: to spread information and introduce people to a topic, service or product.

But as everything today can be, and actually is, a video, how do you get people to watch yours and not some other from the millions out there? Here’s how to grab attention using video.

First of all, you have to make your it visually appealing to viewers. Make the very first shot captivating, glue people’s eyes to the screen, just like a journalist would with the help of a killer headline. Consider using the rule of thirds, a technique popularly used in photography, for that extra punch.

Here’s something mentioned in our article How to Easily Explain Your Business in a Fun Way: you need to do research about the audience you want to target, and find out what they would like to watch most. Put yourself in their shoes, and you’ll know in no time what’s interesting and what’s not.

what’s interesting and what’s not

Remember that a video is not just a tool for giving information. It creates an experience for viewers, appeals to their emotions, and the more they feel “moved” by it, the more they will remember about it. Videos educate consumers in a visual and friendly way, and they help the market and brand the company in a more memorable way. The more they like it, the greater the chance for them, or their friends, to come back and get in touch with you.


The Ultimate Guide to Explainer Videos download

Engage your audience instantaneously! Ask questions, speak directly, make them feel that you are a friend trying to help. The script of the video shouldn’t be too formal or hard, but conversational and easy to understand. The same as if you were talking to a friend of yours and are trying to explain something new to them.

Most think that a video’s plot should build up to a certain point, and then, in a cathartic explosion, reveal the main point behind everything. Well, not exactly. You should tell your viewers what they are watching straight away. The burger method (introducing the main theme layer by layer), does not work well with these videos. You have to hit them with your objective immediately, and then, your viewers will either hook, or you will lose them completely. But don’t worry about that, it’s better to keep a selected few who may become potential clients, than having millions who will drop off after the first couple of seconds. Besides, losing 20% of your audience after the first 7 seconds is normal, so don’t worry about that.

Designing your video for the drop off effect is good from a couple of aspects:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

Lastly, keep in mind that, whatever video you make, it has to be top quality. The illustrations, the audio, the editing, everything has to be on spot. It’s your company’s CV after all, and you don’t want yourself to look bad now do you? And remember: if you keep your audience for the first 15 seconds, you’re likely to keep them for the entire duration of the video. Make that happen!

What would you use in your video to grab your audience’s attention? Do you think that designing your videos for the drop off effect is a good idea? Let us know in the comments below.

 
If you’d like to learn more about explainer videos, go ahead and download our ebook!

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Why should I have a video on my homepage?

Your homepage is your virtual face. Think about it, first impressions count, and in real life, a friendly smile is what everyone would like to see when meeting someone new. The same applies for your homepage. If you want people to stay on your page, you have get them interested right from the start.

We already discussed the importance of having videos to boost your business, as well as which type of video to use to tingle your audience’s attention. Now, we’ll have a brief review of the positive aspects of having a video on your homepage.

First of all, videos are a great boost for SEO. A research by Forrester has shown that, for Google, pages with indexed videos have up to 50 times more chance of getting a better ranking than ordinary textual pages. Don’t forget you have to keep up with modern day trends. A research by Nelsius has indicated that 64% of marketers expect that video will be the foremost media for their future strategy.

First impressions are paramount. Axonn Media revealed that 7 in 10 people view brands more positively after watching a video about them. It’s up to you whether you’ll make a pitch video to sell your services in a succinct and attractive way, or a promotional video advertisement to introduce the core of your offering.

companies with videos are more engaged with customer

77% of consumers think that companies with videos are more engaged with customers. Having a video on the front line, on your homepage, hits the jackpot. Some make a huge mistake by putting their videos on their About page. Don’t count on viewers to visit your About page to find out more about you and your company. Get them interested as soon as they land on your homepage!

It’s worth noting that a lot of people nowadays use their mobile devices for surfing the web. Which means that they run through the web faster, and spend less time on pages. This leaves you less time to present yourself, which by itself eliminates the possibility of textual description. But, with the help of a video, your chances of catching their attention rises. According to Unbounce.com, approximately 30% of page visitors watch introductory videos and 50% of these viewers watch the video in its entirety. Not only that, but research has also shown that more than 3 out of 5 customers will invest 2 minutes in watching a video explaining the product in question, and 37% of these customers will watch a video that is over 3 minutes.


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Of course, pay attention and try not to get carried away. Keep your videos on your homepage around 90 seconds. Nobody will watch it if they see that they have to sit through a half hour one, even if it’s the most interesting thing they’ve ever come across. People unfortunately don’t have that luxury anymore. And, always, absolutely always, go for and demand quality from your videos. Remember, what you pay is what you get.

Remember, what you pay is what you get.

Lastly, use your homepage video as a tool to entice people to look up all of your services. Create a good teaser text within it as a call to action, hyperlink your video with your other pages, include location information, and how people can get in touch with you. If you do all this in a friendly and fun way, viewers will surely get interested, and will browse through your entire web page.

When Crazy Egg posted an explainer video on their homepage, it helped them generate an extra $21,000.00 monthly income. If that isn’t reason enough to make a video, I don’t know what is.

Tell us what you think! Is embedding a video in your homepage a good idea? Leave a comment below, and share your thoughts.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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How to Create a Winning YouTube Campaign

How to create a winning YouTube

campaign using marketing videos

We have received so many questions from our clients about the potential of using explainer videos as a marketing tool on YouTube, what is the expected ROI, and what is the engagement rate of their videos. To answer those questions I interviewed our expert Brad Merkel from ClearPeach about YouTube Marketing. We also talked about what the advantages are of using both a marketing agency and a video production company when producing videos for YouTube marketing, as well as what the difference is between a standard explainer video and one made for YouTube marketing.


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Watch the video here:

Keep in mind, in order to create a successful YouTube marketing campaign, you need to have:

  1. clear and well-defined YouTube marketing strategy AND
  2. marketing video produced with your YouTube strategy in mind

After you have watched the video, Brad and I would be more than happy to answer any questions about the potential of using YouTube Videos to share your story and help you connect with people in a unique way – show them what you do, how you do it and why you love it. winning youtube campaign

Let’s talk about your specific situation and how a video can help your business grow with YouTube marketing – call us or leave a comment.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Why You Need an Explainer Video in 2015?

If you still haven’t figured out your marketing plan for 2015, let me tell you a bit about why having an explainer video will soon become imperative in the highly competitive market. There are at least 7 reasons why you should look into producing one for your company’s product or service.

  1. An explainer video grabs attention.

Attention spans have decreased significantly. In 2000 the average attention span was 12 seconds, and now it’s just 8 seconds. Which do you feel your potential customer would prefer, landing on a page with big ol’ chunks of text, or a page with a video that explains the solution to their problem? I might not be completely objective here, but I prefer watching a video. Which brings me to my next point.

  1. An explainer video keeps visitors on your website longer.

The amount of time 55% of people spend on a website is fewer than 15 seconds. That is not a lot of time to grab attention, don’t you agree? An entertaining explainer video can do that for you, and when it does, it keeps the visitor on the site longer.

  1. An explainer video converts visitors into customers.

When you are producing an explainer video, you are forced to simplify the information you want to present to your potential customers. This is why explainer videos are one of the best ways to clearly convey your business’s value proposition. If visitors have a clear understanding of your offer, they are more likely to convert into customers.


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  1. An explainer video is an excellent branding tool.

By definition, a branding tool is a technique that helps you build and refine your company’s reputation or increase the visibility of that reputation. An explainer video does both.

  1. An explainer video boosts your SEO rank.

Did you know that 70% of the top sites in SEO rankings contain video, and by optimizing with video, your chances of hitting the front page go up by 53%? Obviously, if you’re going to put one on your website, you should invest in one with high quality content that will serve this and other purposes.

  1. An explainer video is easy to share. content-marketing-guide

The possibilities are, dare I say it, endless! The obvious choice is sharing the video on your website, but why stop there? You can share on all social media and different video platforms. You can include it in your email campaign and even include it in a presentation. If you have a high quality video, you can repurpose it and use it as a TV ad.

  1. An explainer video is cost-effective and efficient to produce.

Since you won’t be hiring actors or filming with expensive cameras, the costs of an animated explainer video are significantly lower than that of a traditional TV commercial. All of the work is done by a creative team of professionals who are led by a project manager. Your project manager is your direct line of communication and this makes the production of your explainer video much more efficient.

It’s time to step up your game and increase your company’s visibility online. Higher visibility means more visitors. More visitors leads to more customers. Simple, right?

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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5 Explainer Video Taboos You Should Break

Everyone is talking about explainer videos and you don’t know what to think. Are they good? Are they bad? Do I really need one? Here are 5 explainer video misconceptions debunked.

  1. Explainer videos are overpriced.

Some people might think so, but only because they believe that the price is the same as it is for producing a TV commercial. However, since you won’t be hiring actors or filming with expensive cameras, producing an explainer video costs much, much less.

  1. Animated explainer videos are too immature.

Au contraire! With all the different styles of animation, finding one that is suitable for your target audience should be a piece of cake. Infographic and motion graphic videos are excellent for more mature audiences and B2B videos, whiteboard videos are perfect for simplifying a complicated idea, whereas a 2D animation is pretty much a safe bet if you are looking for a friendlier approach.

  1. No one will see my explainer video.

Let me drop some numbers on you.social_pic_omobono

On Facebook, photos are liked twice as much as text, while videos are shared 12 times more than links and text combined. On Twitter, over 2,000 videos are being shared every minute.

Explainer and instructional videos make up 67% of global YouTube viewership, which reaches almost 3 million videos per minute. LinkedIn video posts have 75% higher chances of being shared by your followers.

How’s that for visibility?


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  1. Explainer videos are ineffective.

The only way your explainer video can be ineffective is if you make a bad one. When you hire a professional company to produce it for you, the chances of that happening are slim to none. These companies usually know pretty well what they are doing. Their team of dedicated professionals work hard to make sure you get end up with a killer explainer video both you and your customers will enjoy.

  1. My company/product does not need an explainer video.

An explainer video might not be for everyone, but before you definitely decide that you do not need one, turn to your clients and customers. When you do market research, you might find that they do face some problems understanding your product or service.

When you take into account all of the statistics readily available on the internet, it is pretty clear that the above statements are simply not true. If you are having trouble converting website visitors into customers, an explainer video is definitely something you should invest in.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

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How to Make an Abominable Explainer Video

Creating an explainer video can be quite challenging. These videos can boost SEO, reduce bounce rate, and raise return on investment, increase conversion rates and e-mail click rate. BUT! What if you’re in the mood to spend money on an explainer video and you don’t care about the finished product?

Here are some tips and tricks to help you create the most horrid video in the history of ever.

  1. Do Not Use a Professional Voice-Over ArtistMaybe you can ask your neighbor with the thick accent to do it for a couple for beers. Or the one with the lisp. No one will notice.
  2. Make it Loooong: Oh, yes, this one is important. Make the video as long as possible so that if your confusedcustomers decide to watch it, they can be bored and maybe not even finish watching it.
  3. Ignore Your Audience and Their Problem: Seriously, why are you even making the explainer video? Definitely not to explain anything to them!
  4. Use Bad or No Sound Effects: Pew, pew! Kaboom! Meow? See? You can do it yourself.
  5. Make it Confusing: Absolutely, positively, do not make a plan and talk about whatever comes to mind. Your video is about your bakery, so talk about your neighbor’s front porch and the new phone you just bought.
  6. Use Jargon and Long Complicated Words You’re Sure No One Will Understand: Sesquipedality is key here.
  7. Tell Them Every. Single. Thing. About Your Product: Do not leave out anything. You have worked on your product for a very long time and your viewers need to know everything.
  8. Skip the Call-to-Action: They should already know what you want them to do, so why tell them? Duh!
  9. Forget About HD Quality: You should just use your phone to record the doodles you drew last night. No, no, not the new one, the old phone you almost threw away!
  10. Do Not Share Your Video Anywhere: It’s not like you want anyone to see it, right?
  11. Do Not Use a Professional Explainer Video Production Company: They focus too much on making an amazing and engaging video. What with all their professional project managers and script writers and designers and animators and sound effects people… We wouldn’t want that, now, would we?

 


The Ultimate Guide to Explainer Videos download

If your heart is set on having a video, but, at the same time, you could not care less about it, follow these 11 foolproof points and a bad video you shall have in no time!

If, however, you do care how your money is being spent and want the best, do not follow this list! Do the opposite. Especially the opposite of the last one because they will help you do everything right.

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

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