What is an explainer video

Home/What is an explainer video

What is an explainer video?

Explainer videos ‘explain’ what you do quickly and easily so anyone can understand it. It is basically a short entertaining clip that tells people what your business is all about and what it can do. In recent years explainer videos have become more and more popular and are a great way to advertise almost any product.

Why use explainer videos?

Different from other marketing tools, explainer videos work great because of their simple graphics and straightforward language. Learning through audio/visual methods is more potent to how the human brain is wired to retain information because you can naturally retain more information when more than one of your senses is engaged. Explainer videos are a great tool to use if you are trying to get a point across fast and have people remember it.

What businesses are explainer videos best for?

Any business or organization can benefit from a clear, captivating explainer video. If you’ve been struggling with prospects not understanding what you offer, or if you have complex offerings that need to be simplified for your audience, it’s definitely time for an explainer. And of course, the Internet loves explainers!

What can explainer videos do for your business?

In this fast-paced world, explainer videos are key for getting the point across in a quick and entertaining fashion. A study revealed that 52% of consumers say that watching an explainer video made them more confident in their online purchase choices, and an average of 66% of consumers will watch the video multiple times. Explainer videos have the power of having your consumers understand what you are doing in a faster manner, you can get them to the next step that much quicker. Initially, when using these videos, you provide a different way to get to your consumer which can increase your signup rate up to 40%.