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Tips on how to get your customer to understand your business in 20 seconds


Good things in life take time, but what if I told you that in the video marketing world, great things can happen in the blink of an eye? More precisely, you can make great things happen in as short as 20 seconds! Today, an average person will spend no longer than twenty seconds on a page before leaving, which is why the number one rule to keep in mind when making explainer videos is the same one that applies to face-to-face contact: you don’t get a second chance at a first impression.

We know that the prospect of explaining your business in such a short time sounds daunting, which is why we bring you five easy tips on how to pitch your idea to viewers, grab their attention and turn a casual viewer into a committed customer – and all of that in just twenty seconds!

  1. Cook up a plan!

As the saying goes, “By failing to prepare, you’re preparing to fail”. The first step of the process is a thorough and well-planned brainstorming session. You might be tempted to skip this step, especially if you’re a newcomer in the video marketing world, but the importance of brainstorming cannot be stressed enough. Unless you set aside the time to rake your brain and let the ideas germinate, you risk making a video that has all the superficial charm, and none of the core message.

Cook up a plan
Come to the aid
  1. Come to the aid!

Once you’ve gone over the general concept, it’s time to identify the problem and offer solutions. The problem refers to whatever it is that prompted the customers to seek out your services in the first place. Is it value for money? Reliability? Brand prestige? You need to put yourself in your customer’s shoes and figure out what they really want, so that you can create a video that in twenty seconds clearly highlights the problem-solving aspects of your business.

The Ultimate Guide to Explainer Videos download

  1. Cut to the chase!

It’s true that a great explainer video doesn’t need more than twenty seconds to communicate its message to the audience, but what that short time slot also means is that there’s not a second to waste! Your customers don’t want to hear about your company’s history or the technicalities of running a business, so make the message clear and concise. Keep the language straightforward and the tone neutral to create a video that precisely underlines the key benefits of using your services.

Cut to the chase
Crack a smile
  1. Crack a smile!

Getting an explainer video just right is no joking matter, but that doesn’t mean you shouldn’t offer your customers a service with a smile. Maintaining a professional tone is essential, but be careful not to make your video an equivalent of a pushy salesperson. People of all backgrounds respond to humor much better than to technical terminology and sales jargon. Keep things professional at all times, but don’t hesitate to throw some light-hearted fun in the mix. At the end of the day, explainer videos give you a unique chance to put a twenty-second smile on your customers’ faces. Don’t miss it!

  1. Close the deal!

Last, but not least, don’t forget to include a compelling call-to-action at the end of your video. The ultimate goal of your explainer video should be to build rapport with your target audience, and the best way to do this is to address them in a direct, friendly way. Invite your viewers to like, comment, and share your video, and let those twenty seconds be the start of a strong relationship between you and your customers.

Close the deal

If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download