We remember a mere 10% of what we hear, 20% of what we read and a staggering 80% of what we see and do. You are, of course, familiar with this and have already decided that an explainer video is exactly what you need to explain your service, product, or jump-start your business. Now what? Here are some things to keep in mind when going into the process of creating an explainer video.
1. Put your audience first.
The video you will be creating will not be for you, it will be for them. Know your audience. Identify who they are and what they need. Are you trying to explain your business? Or how your new product works? What are the problems your audience might encounter? If they get the feeling you are just bragging about how great you are, they will undoubtedly be put off. Be sure to show your willingness to solve their problem. You are there to help them. Once they understand this, it will be easier to gain their trust. Explain how your service or product works and give the solution in one or two sentences.
2. Tell your audience a story.
Why? Because people love stories! Think of ways to engage your audience and create a video that will stick with them long after they have finished watching it. Create an experience your audience can relate to and increase retention.
3. Keep it short and sweet.
You have to grab your audience’s attention from the beginning. A lot of people get bored easily and have short attention spans, so don’t jam-pack your video with every single detail you can think of. Less is more. Chances are they will not care to watch the whole thing and then they won’t get to the most important part at the end of your video – the call-to-action.
4. Add elements of your brand into your video.
If you, for example, incorporate the color palette of your logo into your video, you will help the audience connect the dots between your company and your video. The power of association is incredible.
5. Define a clear and direct call-to-action.
Whether it is download, subscribe, email, call, or purchase a product, do not forget to include it at the end of your video. You want your audience to take action after watching it.
These are just some of the things you should know. An experienced project manager will guide you through the process. Remember – communication is the key.
If you’d like to learn more about explainer videos, go ahead and download our ebook!