Okay, so you’ve got a bright, shiny, new video for your business. It looks good, it sounds good, and you’re ready to take on the world.
So what comes next?
Well, now it’s time to share your explainer video far and wide. Below are 5 ways to get your video in front of as many viewers as possible. Obviously, the more channels you take advantage of, the better, so don’t be shy. Use any (or all) of these in your quest to take over the world.
- Your Website
No surprise here, but your website is a perfect channel for sharing your video. Many choose to put it front and center on the home page because video has been shown to increase length of website visit and ultimately, conversion rate. It’s a great way to engage new visitors and give them an easy way to learn more about your company without having to read a lot of text.
- Social Media (e.g. Facebook, Twitter)
Post your new video to Facebook, share a link on Twitter, share it on LinkedIn, and put in anywhere else that your community can be found online (even message boards!). Social media is a great way to not just gain some views for your video, but also to get shares and leverage your network to get a bit of additional attention.
- Video Platforms (e.g. YouTube)
Video platforms are a natural home for your new video, and YouTube is only the beginning. Share it far and share it wide, and keep an eye on the comments. At each online portal, there may be a potential sale that emerges in an unexpected way, so stay vigilant!
- Email Campaigns
It’s almost a guarantee that no one will read a long email, but if there’s a video, you’ve got a much better shot at getting someone’s attention. Embed the video or share a link to it in your next email campaign, and your results should be well ahead of your last non-video campaign.
Your video isn’t just something to be uploaded and set on autopilot. Make it work for you! The next time you go to a sales meeting in a conference room with video capability, use your video as a way to open your presentation and explain your business quickly. It’s entertaining, and will liven up what can often be a boring experience for your audience. They might forget the tenth person to lay a brochure on their desk, but they won’t forget a fun video as quickly.
Not every video is right for this, but if you’ve got a high-quality one, you can repurpose it as a television ad. Some may need to be edited down, but the money you save on not having to produce an entirely new video can easily be put into securing a better placement on TV.
Think big and maximize your video’s potential. Your returns will surprise you!
If you’d like to learn more about explainer videos, go ahead and download our ebook!