2016 is huge for the video! Consider this piece of information: according to a forecast produced by Cisco, video will account for 80 percent of all Internet traffic in 2019!
So, if you’re still wondering what all this buzz about explainer videos is, we’re here to tell you – they kick ass!
Take a look at these facts:
- 1 video = 1.8 Million
Words Research shows that one video equals 1.8 million words! This means that using explainer videos as a part of your marketing strategy is essentially a way of compressing pages upon pages of text into short, consumer-appealing format.
- Video attracts website traffic
It can be challenging to explain your business to your target audience in a way that will drum up user interest and attract new visitors. There’s little attention-grabbing potential in merely listing your services in text form, and nothing particularly ground-breaking in using only graphics on your landing page. Video, however, can send your website traffic through the roof! Did you know that US adults spend over 5 hours every day watching videos?
- High conversion rate
People are more likely to click on a call-to- action that’s part of a video than the one next to an article or a graphic. Hard to believe, but true nevertheless – a clever explainer video can increase purchase intent by a whopping 97%!
- It will up your Google rank
Explainer videos are made with the target audience in mind. Their content is tailored to closely match the consumer inquiries and provide quick answers, which directly translates into a higher search engine ranking. Websites with indexed explainer videos are 53 times more likely to show up on first page of Google search results than those that rely solely on text and graphics.
Below are 3 different examples of oil and energy company videos. Two of which we developed with our clients.
VIDEO 1: IDT Energy
In this video IDT Energy wanted to showcase their service. Here’s how it looks:
VIDEO 2: Fuelled
Fuelled is a company that understands the power of video. They are an Energy Community who procure and purchase products, services and technologies. In this video, Fuelled explains what they do. Take a look at it:
VIDEO 3: Exxon Mobil
This is an explainer video made by Exxon Mobil, international oil and gas company, explaining the outlook for Energy. They wanted to present what the world will look like in 2040 and beyond. Here wanted to present their work order management and quality control inspection platform. Take a look:
If you’d like to learn more about explainer videos, go ahead and download our ebook!