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3 Examples of Killer Marketing Videos for Higher Education

I don’t know if you’ve noticed, but 2016 is huge for video! Just consider these statistics:

  • 55% of people watch videos every day.
  • 78% of people watch videos online every week.
  • Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.

There are many reasons and benefits in favor of the video content but here are 4:

  1. The typical attention span of a net surfer is less than one of a goldfish, 8 seconds, so you might not want to wait that long to introduce your topic;
  2. It qualifies leads immediately, so people will know either to stay or leave;
  3. Producing for a drop off effect means having a short, concise and entertaining video, with no bad parts as they were all cut out to save time;
  4. With a short video, you don’t lose time, and respect your audience’s time too.

However, keep in mind that, whatever video you make, it has to be top quality!

Take a look at explainer videos we at Myevideo produced for clients in the Higher Education Business:

The Ultimate Guide to Explainer Videos download

Video 1: Explainer video for Concordia University IT Bootcamp that offers a 12 week coding program.


Video 2: Emerson Educational Consulting is helping students get answers when choosing colleges. They are a knowledgeable guide.


Video 3: Penn Foster created a series of 3 videos, this one they explains their College.


If you’d like to learn more about explainer videos, go ahead and download our ebook!

The Ultimate Guide to Explainer Videos download

Tony Warde

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