If you still haven’t figured out your marketing plan for 2015, let me tell you a bit about why having an explainer video will soon become imperative in the highly competitive market. There are at least 7 reasons why you should look into producing one for your company’s product or service.
Attention spans have decreased significantly. In 2000 the average attention span was 12 seconds, and now it’s just 8 seconds. Which do you feel your potential customer would prefer, landing on a page with big ol’ chunks of text, or a page with a video that explains the solution to their problem? I might not be completely objective here, but I prefer watching a video. Which brings me to my next point.
An explainer video keeps visitors on your website longer.
The amount of time 55% of people spend on a website is fewer than 15 seconds. That is not a lot of time to grab attention, don’t you agree? An entertaining explainer video can do that for you, and when it does, it keeps the visitor on the site longer.
An explainer video converts visitors into customers.
When you are producing an explainer video, you are forced to simplify the information you want to present to your potential customers. This is why explainer videos are one of the best ways to clearly convey your business’s value proposition. If visitors have a clear understanding of your offer, they are more likely to convert into customers.
An explainer video is an excellent branding tool.
By definition, a branding tool is a technique that helps you build and refine your company’s reputation or increase the visibility of that reputation. An explainer video does both.
An explainer video boosts your SEO rank.
Did you know that 70% of the top sites in SEO rankings contain video, and by optimizing with video, your chances of hitting the front page go up by 53%? Obviously, if you’re going to put one on your website, you should invest in one with high quality content that will serve this and other purposes.
The possibilities are, dare I say it, endless! The obvious choice is sharing the video on your website, but why stop there? You can share on all social media and different video platforms. You can include it in your email campaign and even include it in a presentation. If you have a high quality video, you can repurpose it and use it as a TV ad.
An explainer video is cost-effective and efficient to produce.
Since you won’t be hiring actors or filming with expensive cameras, the costs of an animated explainer video are significantly lower than that of a traditional TV commercial. All of the work is done by a creative team of professionals who are led by a project manager. Your project manager is your direct line of communication and this makes the production of your explainer video much more efficient.
It’s time to step up your game and increase your company’s visibility online. Higher visibility means more visitors. More visitors leads to more customers. Simple, right?
If you’d like to learn more about explainer videos, go ahead and download our ebook!